The “naysayers” who question whether social media marketing is worth the time and effort may be missing the point slightly.
Businesses need to start getting the point fairly quickly because social media is growing exponentially and its influence is increasing.
Many of the doubts come from people who expect to sell more directly from social media marketing, but it’s not necessarily about that.
It’s more about the buzz it can create, the fact that you are engaging with your audience and the positive effect it can have on your online presence and your rankings - all of which then lead to increased sales.
“Socialnomics”
In the book “Socialnomics”, by Eric Qualman, the author asks the question about what would be considered more valuable – recommendations from robots (search engine bots working to algorithms) or recommendations from friends?
Of course we value the word of our friends more, because we know and trust them.
This idea is literally
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