[caption id="attachment_6478" align="alignleft" width="221" caption="Go beyond celebrity endorsements."][/caption]
We have often mentioned the importance of others vouching for your business; when the media vouches for you, that’s the ultimate testimonial– and online press releases are a great way to make that happen.
One of the most important marketing strategies for your business, after you have created an optimised website with a sales funnel in progress, is to “up” the exposure you are getting; this will enhance your expert status, provide free advertising and start to send more traffic your way.
The Value Of Testimonials
Testimonials for your business can come in one of several ways:
Customers – most are happy to say some good words about you.
Celebrity Endorsements – expensive if you need Tiger Woods!
Experts in your Niche – Interviewing them creates the “halo” effect for you
Media and Other Organisations
You should try for all of the
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