Monday, October 22, 2012

My Top 10 SEO Myths

SMS My Top 10 SEO Myths

 

The SEO industry has its share of myths about what works and what doesn’t. Some put short-term gain, and getting their hands on your cash, before a long-term business partnership that works for you. Though far fewer in number than a few years ago, these are the people who have given SEO a bad name in the past.

How can to distinguish truth from fiction?  Here are my top 10 favourite SEO myths to be wary of.

Myth #1: “If We Build It, They Will Come”

No they won’t. Build a store in the middle of a dark field, with no roads or lights and people won’t find you. It’s the same online. You still need to promote your website to qualified and relevant potential visitors, whether through search engines, social media, blogs or otherwise.

Myth #2: “Guaranteed Page 1 of Google or Your Money Back”

No SEO company can guarantee future results. No one can guarantee top organic positions for terms that your prospects are searching for, because nobody outside Google (and other search engines) knows the algorithms. Top of page 1 for irrelevant terms is easy and useless to you.

Myth #3: Search Engine Marketing Guarantees Permanent Positions

Wrong! Search engines constantly modify and improve their algorithms, sometimes daily. The same sites will not always appear in the same positions – fact.

Myth #4: The Goal of Search Engine Optimisation Is to Achieve Top Positions

The goal of SEO is to produce relevant, qualified traffic to your website, leading to greatly increased sales opportunities. If that means top positions, that’s a bonus and gives you bragging rights.

Myth #5: Search Engine Traffic Is Not as Good as Leads from Traditional Marketing Methods

Traffic from search engines is often of far higher quality than leads from traditional “push” marketing – advertising, PR, mailings, radio advertising, television, newspapers and magazines – because people who use search engines are actively looking for information about what you sell.

Myth #6 Search Engine Marketing Should Be Done In-House by the Webmaster

The IT department is a poor place for placing responsibility for search engine marketing. Search engine marketing requires expertise in website copywriting (an art in itself), website layout and usability, visitor psychology, site analysis and so on. This isn’t well suited to the IT department.

Myth #7: You Need to Submit Your Site to Thousands of Search Engines

Don’t do it. The vast majority of your site’s qualified traffic comes from the top 2 or 3 search engines, plus industry-specific websites that value your site’s quality and relevance enough to provide a link to your site for their visitors. Using automatic submission products, programs or suppliers is more likely to get your website blacklisted by the major search engines. Don’t do it.

Myth #8: You Don’t Have to Change Your Site to Achieve Top Positions

If you hear this, or similar tales, you may be dealing with a cloaking company. Cloaking is where a company designs one page for search engine spiders and one for customers to visit. Run a mile. All the major search engines consider cloaking to be spam and your site will be penalized or blacklisted for spamming.

Myth #9: Client Lists and Testimonials on a Website Prove Our SEO Credentials

An impressive client listing does not mean that the firm practices ethical search engine marketing. If a search engine marketing company is building “micro-sites” or buying domain names for search engine positioning (now punishable by Google Post-Penguin update), you’re probably not dealing with someone who’ll help you pursue a long-term, credible web marketing strategy without fear of penalty or punishment.

Myth #10: “Links are No Longer Important”

Not true at all. Linking your site with other related sites, preferably with these being as relevant as possible, and within the same business space, will affect your website’s reputation with the search engines. An effective search engine marketing campaign needs a link development program.

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Wednesday, October 17, 2012

Disavow links - from the horses mouth

Uploads by GoogleWebmasterHelp Disavow links

Matt Cutts explains the "Disavow links" feature of Google Webmaster Tools.

Learn more about how to use the disavow links feature on our blog and in our Help Center:
http://googlewebmastercentral.blogspot.com/2012/10/a-new-tool-to-disavow-links.html
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2648487


Access the feature here:
https://www.google.com/webmasters/tools/disavow-links-main

More webmaster resources:
http://www.google.com/webmasters/


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Friday, October 5, 2012

Put out the amazing products and...

When you put out amazing products... you get amazing feedback... I never get tired of these emails.

===
Hello David,

Thanks for the link to the Napoleon Hill book. I had never heard of it  before but it looks very interesting.

It is I who should be thanking you. I have a library of almost 100 books  on technical trading. Many of these books cost more that $50.00(USD) but  the best one I own is "Ultimate Trading Systems 2.0"

I got more out of Chapter 6 - Excellent Risk Management than from any  other source on money management and it has greatly improved my trading  results.

I will forward your link to as many people as I know who are interested  in trading.

Regards...

====

The client was talking about www.ultimate-trading-systems.com

Wednesday, October 3, 2012

Were blog networks the scapegoat of the latest Google Penguin update?

Smart marketing by Site24x7 - commenting on current news

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Site24x7 Newsletter - June 2012
Watch your DNS-The GoDaddy learning
GoDaddy, the world's largest domain registrar and web hosting company recently suffered service outage, taking down thousands of websites across the world. According to technology website TechCrunch, "the failure is being caused by the inaccessibility of GoDaddy’s DNS servers — specifically CNS1.SECURESERVER.NETCNS2.SECURESERVER.NET, andCNS3.SECURESERVER.NET are failing to resolve."

Monitor your DNS and identify issues as it develops

Domain Name Servers are an indispensable part of today's internet usage. Any availability or performance issue can cause your domain names to resolve incorrectly or not resolve at all, ultimately resulting in breakdown of your business. Identifying DNS issues can be challenging. Your web servers and proceses might be up and running when checked from inside your datacenter, but in actual case your customers might be facing difficulties in accessing your domain due to DNS resolution problems.
DNS monitoring from Site24x7 allows you to keep watch on your mission critical DNS servers. If there is any performance or availability issue, you will be alerted promptly via SMS/Email/Twitter/Push notifications, at the start of the issue itself. This gives you the much needed time advantage where you can take corrective actions before it affects your customers. With 40+ monitoring locations, Site24x7 will also let you know how your Name Servers behave across different locations across the globe.

Site24x7 DNS Monitoring
 
Sneak Peek
A look into some of our exciting upcoming releases.
  1. DeskApp tool that will show alerts directly to your desktop.
  2. Enhancements to the status view page.

Ranking factors to give you a boost in you local country {Dave explains}

Is freshness an important signal for all sites?


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