Web video equipment needn’t cost you a fortune; but there are certain essentials you’ll want, to make decent-looking and sounding video that helps you get your message across.
Below we take you through the basic equipment that you’ll need; you can spend as little as about a thousand dollars on this...or the sky’s the limit at the upper end of the range!
The Lights
Lighting is important – you are making a business video, not a ghost movie, so make sure you have three lights positioned in a 3 point system: that’ one to the right, one to the left and one behind you; this will avoid any “Hammer House of Horror” effects!
Another lighting tip is to turn off any external light sources in the room.
The Camera
This needn’t be a camera to rival Steven Spielberg’s! A “Flip” camera will be fine for many of you or, if you want something a little more advanced, try a Canon 60d which is a digital SLR model that shoots great video.
If you are really on
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