How many businesses do you know of out there that are using Facebook and Twitter marketing smartly?
Social media marketing is still finding its “level” somewhat but it seems to me that many businesses misinterpret the opportunities that Facebook and Twitter provide. So below we try to clear that up with some guidelines for the essential approaches involved – and they ARE different.
Essentials Of Twitter Marketing
Twitter is all about engaging with your clients and other people – in 140 characters or less!
The idea is that through Twitter you can disseminate quick information, often in text message style short-hand. This allows you to keep your customers up to date with what’s going on and to share industry news – the shortened URLs provided by the likes of bit.ly allow you to send links to others easily and effectively now.
The purpose is to engage with your customers; you don’t have to follow everyone who follows you but it’s great to stay across
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