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Being a perfectionist is great in some areas, but I find that when it comes to business video making, it can be used as a reason not to do anything at all!
The only thing worse for your business than bad web video is no web video, so it can often be a case of biting the bullet and just getting started.
Typical Reasons Not To Start
We hear many reasons why businesses have not yet started a web video strategy:
“We don’t have the right equipment”
“We haven’t found the right video production company to help us”
“We’re waiting for the end of the financial year”
“We just need to get “this” out of the way …then we’ll….”
“We want to read up a bit/go on a course/find some tutorials so that we get it right…”
“We are working on a strategy now”
Just Do It!
Our advice to any business that finds itself uttering any of the above is
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