Your web videos should be spread far and wide but, in terms of your website, there are some key pages where it is irreplaceable.
Video increases conversion rates of leads – so it is a powerful tool to encourage a call to action. That means it needs to be sitting on your pages with the highest traffic.
Check with Google Analytics what your most visited pages are. Then add video to it. The likelihood is that some of the following pages will be the key ones:
Your Homepage
When customers land on your homepage they are looking for something. If you have done your “homework” you should know before you set up your site who will be visiting, who your ideal client is, what they are looking for and what you should be saying to them.
This means that your video on the homepage can address their biggest frustration; you can describe it better than they can and this will create the all-important connection by showing them that you understand their problems; then offer the
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment