Facebook marketing is attempted by many but succeeded at by relatively few.
Often its focus is misunderstood, leading to a lack of impact. A good Facebook marketing strategy should revolve around creating highly relevant, compelling content that resonates with people, encouraging them to share and feeding new leads into your sales funnel.
Running contests are a great way to get things moving and we look at a typical way of doing this below.
Online Photography Business Example
An online photography business wanting to use Facebook to promote its services is in a strong position because photos and videos are great visual media for grabbing people’s attention; both can be used to good effect on Facebook.
Assuming you already have some contacts on your business Facebook fan page, how about running a contest amongst your followers?
For a photography business it would be something like a “Cutest Baby” contest where your fans can upload images of their baby; the
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