Questions To Ask Before Launching A Business Social Media Campaign

[caption id="attachment_6299" align="alignleft" width="270" caption="Know the purpose of social media."][/caption]

Before you rush headlong into setting up your business Facebook and Twitter accounts and launching a massive business social media campaign, take a moment to think.

Social media is NOT for every business and, even if it is for you, your approach will be more effective if you take the time to ask a few questions of your business before committing resources to social media.

1. Do you understand the Purpose of Social Media Marketing?

There is no point embarking on a social media marketing bonanza without knowing what you want to achieve form it; the end goal will be to increase sales, of course, like any marketing – but social media is a very indirect marketing channel.

If you use traditional “push” marketing on social media you will probably fail; you need to “pull” your clients in to you by providing relevant, informative content and engaging with

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