Tuesday, September 27, 2011

Use More Than One Tool To Build Links – Linkvana Review

#1 Melbourne SEO Services Company

Looking to buy (or already own) Linkvana? Click here to grab these free bonuses.

Linkvana is on our list of tools in the SEO Method 2.0. Read below to find out why it’s part of our link building strategy.

Anyone who owns a website wants to get as many quality links to their site as possible. We have discovered a link building site here at Melbourne SEO Services which will do just that. It is called Linkvana and this service can help you garner many quality, one-way inbound links.

Linkvana

Linkvana lets you submit 100 word posts or more.

With Linkvana, you simply create small snippets or posts of one hundred words which are then syndicated to one of the blogs in their network. You get one link inside that blurb, you cannot do any article spinning. Every blog has a healthy page rank; most of their sites are between a PR2 and PR5. They have lots of link popularity – the blogs have thousands of inbound links coming into them and they have domain age. None of their sites are new and many are over six years old. Your blurbs are going to high quality blogs, not spam blogs. 

To write a very small article of one hundred words is quick and easy to do. You can write these small articles yourself or you can use Linkvana’s outsourcing option. Their English speaking writers will create posts for you based around your keywords and with your links embedded. You get a lot of diversification in the domains that they’re going to which is very beneficial from a link building perspective. You are also able to set up your posting frequency by scheduling your links over time for natural link building.

The links are one hundred percent permanent; Linkvana will never take them down and there is no limit to the number of backlinks you can receive. You can also see at a glance the status of your sites, because they list the page rank, number of pages indexed and the number of backlinks to your domain. With this information, you can quickly see where your sites need some attention SEO wise.

Linkvana has been around longer than a lot of link building services and thus provides a better network through its larger number of aged, high PR sites.

Any questions you may have about the service are answered promptly and professionally by Linkvana’s support team. They welcome suggestions and try to integrate features suggested by users if these will enhance the service.

Your only obligation to Linkvana is to make sure your site is a quality, whitehat site and the posts you write to obtain backlinks are unique, handwritten content. In this way Linkvana are able to keep their network free from anything that could be seen as negative by the search engines, which in turn is a benefit to you, the user.

When used in conjunction with other link building methods, Linkvana is a powerful and effective tool, as we have found at Melbourne SEO Services. Why not give them a try by following the link below?

Linkvana

Ps. If you’d like to read another Linkvana Review – Click here.

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Monday, September 26, 2011

5 Reasons Why Making Web Videos Makes Sense

#1 Melbourne SEO Services Company

Web videos can increase your popularity.

There’s never been a better time for a business to start making web videos because now is always the right time to boost sales.

That’s the bottom line for how web video benefits an online business, but we go into a bit more depth below and break it down into the 5 leading reasons why you should start now.

1. Web Videos Drive Traffic

Well-made, well-distributed web videos will drive traffic to your website and your website should thrive on that, if it knows what’s good for business.

Video is search engine-friendly so it will help you dominate the first page of Google for your keywords; not only that but it gives you the chance, through a well—written speech with a good call to action, to convince people that they need to head over to your site. Watermarking your video with your URL also tells them where they need to visit.

2. Web Videos Convert Visitors Into Sales

Video is the online equivalent to a face-to-face meeting. That means you can look your customers in the eye, pre-empt questions and objections they might have and show how your solution fits their needs best. Consequently its conversion rate is much higher than for plain text and images; sales will increase with well-made web video – period!

3. Web Videos Help to Create Credibility and Trust

As well as conveying a marketing message, web videos allow you to demonstrate your knowledge in your business field; you can show your customers that you understand their needs and concerns, answer FAQs that you know will come up and use video to show your customers how to complete a particular task.

This all adds to your status as an authority and boosts your credibility and trustworthiness – which are qualities that will ultimately decide whether someone online will buy from you or not.

4. Making Web Videos Has Never Been Cheaper

You can get a whole range of video making equipment together – including a camera, tripod, 3 lights, a good microphone and a backdrop –for under a thousand dollars now. And you can edit and distribute them for free or minimal charges.

How far does $1000 go in a marketing campaign with traditional media? Not very far. With the equipment you invest in you will have everything you need to make unlimited videos that market your business well into the future; the ROI is excellent.

5. Making Web Videos Has Never Been Easier

Making and sharing good quality online videos has never been easier; even 2 years ago we didn’t have the same level of video resources available to us and both hardware and software is still being honed, perfected and made available. The integration between all the production and distribution components of successful web video is at its highest level ever. There’s no excuses left not to be making video!

Certainly over the past couple of years the “voodoo” element has been removed from web video; the mystique that made people’s eyes glaze over at the thought of making their own videos has gone. Business owners now feel empowered and ready to take the plunge into the world of video.

If you are one of these business owners needing some direction with making your web videos then you will find a lot of tips on video production and SEO as well if you visit our YouTube channel today.

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Thursday, September 22, 2011

Friday, September 16, 2011

Edit your videos with YouTube {the beginning?}

YouTube Blog
Until now, when you uploaded to YouTube, your video was hosted and shared, but couldn’t really be changed. If you wanted to trim off the end, swap out the soundtrack, or add an effect, you had to edit your video using a separate program and upload again.

Starting today, you can edit your uploaded videos right on YouTube and maintain the same video IDs. This means you keep your view count and comments, and all existing links to your video will continue to work. No re-uploading necessary!

Here’s how it works: just click Edit video on the video’s page or on your My Videos page:
You can stabilize your hand-held footage, rotate a video, and boost the contrast and colors. Try “I’m Feeling Lucky” for 1-click color correction:

Or if you’re looking for a more dramatic change, try one of our effects (developed in collaboration with our friends at Picnik):
Click Save to begin processing the edits to your video. And if you don’t like the new version, fear not: you can revert to the original and save again. You can also save your edits into a new video and try out multiple versions. Note that popular videos with over 1,000 views and videos with third-party content can only be saved as new videos once edited (learn more).

Here’s a quick video showing what you can do:

We’ll be rolling this out to all users globally over the course of the day. We know you want your videos to look their best, and we’re excited to see what you come up with using YouTube video editing!

John Gregg, Software Engineer, recently watched “Shenandoah.

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I made this... {impressed?}

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Tuesday, September 13, 2011

Why i look like Mr. Burns in my videos.

#1 Melbourne SEO Services Company

Imitate Mr. Burns for better presentations.

Well…not quite…but I got your attention didn’t I?

Hopefully you’re not quite as cold-bloodedly evil as Monty Burns from the Simpsons cartoon; but his characteristic stance does include an interesting feature that you can definitely use to your advantage when you are making video presentations. Let me explain.

The Importance Of “Friends”

When you are in front of a video camera on your own, you don’t have many friends.

The camera can be seen as a friend and that’s great if it helps you to talk to it in a relaxed and natural way; your only other friends are your stance, your breath and your voice.

Any actor will tell you the importance of these three things in creating a good screen presence. Like an actor you are in front of the lens and trying to play your “part”.

In most marketing videos your “part” is to come across to the audience as confident, assured, authoritative and as natural as possible.

Body Language And Hand Movements

Confidence is portrayed in many ways. Think about your body language.

You see, every body movement is amplified on camera; you may even discover a twitch that you didn’t even know about when you see yourself on video!

While I’m not suggesting that you adopt the stooped and creepy stance of Mr. Burns, you may want to emulate what he does with his hands.

Your hands are a very important component of your stance as they are dexterous and want to move around, fidget and touch things, by their very nature; knowing what to do with them is a constant challenge for presenters, especially when you have adopted an open stance in front of the camera to convey authority, stability and composure.

Keeping the fingertips of each hand joined like Mr. Burns has its advantages. Hopefully you have more than three lizard-like fingers on each hand, but this hand position is a “power position” and helps to present you as a confident figure in control. That’s why I use it in my Melbourne SEO videos.

It’s a very subtle thing that you may not even notice when it’s done correctly, but you will certainly notice when hands are waving around or fidgeting on-screen; it looks unprofessional and doesn’t convey any sense of composure.

So the Mr. Burns stance may work well as a way to steady your hands and stop them moving around when you present your videos. If you try to adopt a straight and neutral posture with hands in this position it should help your all-important confidence, when recording your videos.

There is much more to delivery techniques for video presentations than just your stance and hand positions, but paying attention to the details like this will make all the difference to the professionalism of your videos. Find plenty more tips like this in the Lights, Camera, Profits! workshop by clicking here.

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Monday, September 12, 2011

These domain renewal letters are the biggest scam. #NotCool

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The Three SEOs and the Fairy Godmother {hehe}

Three SEOs were plotting their strategies one evening late into the night when they all fell asleep. In their dreams they were visited by a sweet and beautiful fairy god-mother named Matticia. “You have all been so good, abiding by search engine guidelines, you may each have one wish,” Matticia said softly.

The first SEO thought quickly and said, “I wish I had a magical link building pen. Every request I send out will get a link back.”

Matticia waved her wand, sparkling stuff came flying out the end, and the first SEO felt a tingly sensation all up and down. A pen appeared in the first SEO’s hand.

The second SEO said, “I wish I had a magical Mirror of Link Baitiness. I want my Web sites to be so beautiful people will always link to their natural beauty.”

Matticia waved her wand again, and sparkly stuff went flying around the second SEO, who felt all tingly deep inside. A mirror appeared in the second SEO’s hand.

In the morning, the three SEOs woke up all excited. The first SEO looked down and saw Matticia’s pen. “Look!” the first SEO said. “With this magic pen I’ll always be able to get whatever links I ask for!”

The second SEO held up the mirror and said, “But I will never have to ask for links again. People will always link to the natural beauty of my Web sites.”

They then looked at the third SEO, who glanced downward and shuffled his feet. “Well?” said the first SEO. “Yeah, what did you wish for?” the second SEO asked.

“Nah, you wouldn’t want to know,” the third SEO told his friends. They insisted they wanted to know what Matticia did for him. “Really, you don’t want to know,” he replied. But the first two SEOs demanded to know what wish Matticia had granted to the third SEO.

“Well,” he said slowly, “You both had such great ideas I figured I wouldn’t be able to out-optimize your sites. So I asked Matticia to 301-redirect all your sites to mine." 

Sunday, September 11, 2011

5 Screen Presence Tips For Recording Home Made Videos

#1 Melbourne SEO Services Company

You’re not alone making home made videos!

It’s all well and good following tips for recording videos in a structured environment with professional equipment in professional hands, but many people reading this will be at home or at an office alone with their video-making!

So we thought we’d focus on a few tips for recording a polished and effective edge to your home made videos, concentrating specifically on your screen presence.

Everything Says Something

Everything in the video frame says something either about you or your business product or service. This means it’s ultra-important to think about what’s in the background, if you’re recording from your home or office rather than outside.

Of course some people just prefer a plain background created by a sheet of fabric, so that nothing distracts from the message; but you might like to add something that says something about you as a person, about your business or that attracts the eye of your customers – something you know they will like and appreciate; a simple example would be to include flowers or soft colours if you’re marketing more to females than males.

Look Them In The Eye!

Eyes are very important when you are recording your video. Make sure that you are confidently looking into the camera with steady eye-contact; that way it will appear that you are looking directly into your viewers’ eyes and this is one of the first rules of sales – make and maintain eye contact throughout the meeting.

This is as close as you’ll get to meeting many of your customers face to face, so make the most of it and avoid looking away repeatedly as this will only unnerve your viewer.

Treat The Camera Lens Like A Person

You don’t have to shake hands with the camera (!) but, in every other way, treat the camera as if it is a potential buyer that you are presenting to. It will depend on who your intended customer is, but knowing that and treating the camera as a potential customer will affect your dress, your tone and your content, as well as your body language. This will keep things more natural in your video than just talking to an inanimate lens.

Consider Where You Place The Notes

The last thing you want is your video to lose impact by making it obvious that you are reading a script or by your eyes being diverted by badly-placed notes.

If you must use notes keep them near the camera lens – directly behind or above it usually.

If you are keeping your videos short, then try to practice reading enough so you don’t need a script and can work off memory or just a few bullet points. Reading scripts can sound “wooden” much like bad acting – and this will detract from the main marketing message of your video, which you are trying to convey.

Take A Look In The Mirror

Many amateur video makers benefit from practicing first in front of a mirror. That way you can iron out anything that doesn’t look or sound right; then by the time you are ready to record you are no longer fretting whether this or that aspect is right. It will help you to build confidence.

Remember – there’s no rush to recording home made videos; use as many takes as you need!

These few tips on screen presence when making your internet marketing videos are expanded upon greatly in the Lights, Camera, Profits! workshop.  Find out more about it here today.

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