Online or offline, media attention can help our business in quite dramatic ways; below we look at a couple of personal examples of this and then suggest a few approaches that you can start looking at for your own business.
Example: Selling The MCG
My own example of selling the benches and carpets from the MCG is covered in more detail elsewhere but, suffice to say here, it was aided incredibly by the media attention I got following an initial press release and editorial ad.
When lastminute.com.au picked it up and promoted it the faxes hardly stopped for 2 whole days and sales went through the roof.
Obviously it helped that the MCG was part of Australia’s heritage and it was something of an interesting subject for most Australians, but the free media attention I received made me realise just how important it is to a growing business.
HARO Website
HARO is an abbreviation of “Help A Reporter Online” and is a worldwide site that reporters go to and list the
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