Wednesday, February 22, 2012

How To Focus Your Internet Marketing Strategy On Quick Wins

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The recent Fast Web Formula 3 workshop by James Schramko attracted many of the industry leaders in Australia; I took the opportunity to sit down with a few of them to discuss how businesses can get some quick wins with their Internet marketing strategy.

One of those was Binh An Nguyen, who is a successful business consultant based in Adelaide, and he shared some great tips.

Generating New Leads

The focus of many businesses, both small and large, is how to generate more leads; this is not surprising as more leads means more chances to convert to sales, which is the name of the game.

One way to do this is to build lead generation funnels that get “suspects” over to the website and converted into “prospects”; there needs to be some mechanism there - like an opt-in for a free report - to capture their details so that they can be added to a database and

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