Wednesday, February 22, 2012

Google vs Facebook Face-Off?

A big thing has been made in the news this week about Facebook surpassing Google as the most viewed website in the US. You can see the figures presented first hand by hitwise here. What are the implications of these findings? How might Facebook be a threat to Google? Can you compare them like for like? How does this affect the world of SEO?

whoa, that was a lot of rhetorical questions right there. Let's break this Google vs Facebook down...

The Stats

It appears that the stats don't really tell the full story. This is google.com vs facebook.com. The stats don't include the visits to all the other google suites such as gmail, Google Maps and even Youtube (the 2nd largest search engine in the world).

Google Users vs Facebook Users

One key factor which still separates Google from Facebook is the make-up of their users. Sure Facebook recently surpassed the 400m users worldwide landmark which was some feat. But we must consider the motives for users to be active on

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