Luke Moulton runs the Small Business Big Marketing Podcast; we sat down with him at a recent Internet marketing event and picked his brains for a few online marketing tips that a small business looking to boost its sales can get some instant “wins” with.
Below we share a few quick, actionable steps that you can apply in your business immediately, without having to redesign anything.
Testing
“A-B” testing, “multi-variant” testing or split testing – whatever you call it, it’s becoming a valuable tool for website owners to help them judge exactly what’s working and what’s not with their Internet marketing strategies.
Testing and applying the formats that work best will help to increase conversion rates – and nowadays there are several testing tools that can help you. Here are 3 of them:
Visual Website Optimiser
Zen Tester
Google free testing tool
Just a 10% increase in conversion rates can mean significant extra revenue, so investing a
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