Unless you’ve been stuck down a hole for the past couple of years you probably know that Facebook advertising has become huge. Yet many businesses are not taking advantage of it and have either tried it and given up because it didn’t work or they are scared to try it.
We took time out from a recent Internet marketing event to sit down with Jen Sheahan, who is considered one of the leading lights of Facebook marketing and runs www.fbadlabs.com.
We asked her what small businesses could be doing to get some “quick wins” by advertising on Facebook and we share her five suggestions below:
1. Provide A Reason To Click NOW
For a successful Facebook advertising campaign you must provide a reason for people to click on your ad now. That means an offer, event or conference that incentivises your audience to click now, before a certain date. Without an incentive people will generally not click through.
2. Create The Image
Make sure you choose your image carefully -
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