Consider the following:
Around 85% of search engine visitors click on the organic search results over the paid pay-per-click results.
The first organic listing receives about 42% of that traffic while the second position only gets around 12%.
In the long run, search engine optimization (SEO) is, hands down, the best way to obtain high quality, targeted traffic to your site . . . but only if you can maneuver your site to the top.
Over the next several paragraphs, I’ll answer your biggest SEO questions, including why Google should be your #1 target, what a “natural” link building campaign looks like, and how to avoid being banned by the search engines.
Why is Google the Most Important SEO Target?
Google dominates the search engine industry. It has an overall 67% market share, but that number can be as high as 80% in some locations. So it just makes common sense to make sure the biggest player in your space indexes your content and ranks it as high as
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