[caption id="attachment_5672" align="alignleft" width="300" caption="Are you credible enough to your customers?"][/caption]
Online sales techniques are not quite the same as offline sales, as you nearly always have another major objection to overcome – and that’s one of credibility.
If you’re meeting somebody face to face then it’s much easier to form an opinion, rightly or wrongly, of whether someone is trustworthy, genuine and seems like they are able to deliver.
Online, all you have is your reputation, your own content on your site and testimonials to present your case for credibility. The all-important question is – how can we make our visitors feel comfortable about buying from us? And thus make us succeed in overcoming objections in sales online, if any.
Understand The Objections
Before being in a position to handle objections you need to understand what they are.
All the time when the customer visits your site there will be a conversation going on
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