[caption id="attachment_5642" align="alignleft" width="300" caption="Online copywriting should be easy to understand."][/caption]
Ever rocked up to a website and cringed at the web copy because it doesn’t hit the right notes at all? Well, online copywriting certainly doesn’t come naturally to everybody but it’s an important part of your web presence so following a few tips can help this aspect of your web marketing.
Below we take you through four of the main copywriting tips for generating web content that gets a strong marketing message across, without appearing too “forced” or “awkward”.
Write To One Person Not Groups
A great starting point is to really know your avatar. This means climbing into the skin of your target audience and picturing what they are looking for. Think of one person - your ideal customer; then write everything with this person in mind, as if you were writing it exclusively for them.
This will help you keep your copy on-point,
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