Email list marketing is not particularly difficult but it is amazing how many online businesses are not being successful with their campaigns.
Below we will take you through a few approaches, including a couple of cases studies with our own businesses, showing you the kind of results that can be achieved from following a very measured approach. Hopefully it will help steer you in the right direction with your future email marketing campaigns.
The Four Day Cash Machine Approach
Firstly we introduce an idea we followed from Frank Kern called the “Four Day Cash Machine.”
This involves a series of four emails on consecutive days as follows:
Email 1 – Product launch email outlining what the deal is and stressing that it’s only open for 4 days at the special rate. Give them a reason for the great offer – for example you want to gather testimonials and therefore you are prepared to “give away” the product at such a low price in return for their
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