Blog commenting is often misunderstood and generally not used enough amongst website owners; it takes time and effort but it can offer a rich seam of online gold – namely backlinks.
Below we look at three ways your business can use comment links for your all-important off-page SEO efforts; that ultimately means better rankings, more traffic and more leads.
Target All Backlinks
One of the most commonly misunderstood areas of backlinking is the value of “no-follow” blog comment links. These are links that webmasters instruct search engines not to include in the linked website’s ranking in their index and are meant to deter spamming.
The much-esteemed SEOMoz website ran a study where they took the best ranking websites and reverse-engineered what these sites were doing; common to them all was that they commented on blogs, even when the links were “no follow”.
Rather than spending too much time on whether your link is going to be a “no follow” link,
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