Wednesday, November 23, 2011

How Search Engines Work: SEO Demystified

Any SEO expert who explains the main concepts of SEO in needlessly complicated language probably doesn’t want you to understand how search engines work; keeping it mystifying justifies his own existence!

We prefer to take another approach and that’s to strip SEO down to its basics so that a 12 year old child can understand it. Read on and you’ll see we’re not exaggerating.

The Google Algorithm – The Main Judge In A Gigantic Popularity Contest

You may hear the “Google Algorithm” mentioned as if it is some complicated system that it will take you years to understand.

In actual fact you can just think of the Google algorithm as the main judge in a gigantic worldwide popularity contest.

Search engines basically measure your popularity and they do this in the same way as humans do.

Measuring Popularity - Emulating The Human Way

When we create a research report how do we usually judge how much weight it carries?

I can go out and tell everyone that

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