Before writing your web copy and building your site you need to drill down into the nuts and bolts of your business and do keyword research. This will identify the phrases that you will target through your web copy and on-page SEO to get your site ranking with the search engines.
Some people fall into the trap of putting keyword research into the “too hard” or “too technical” bin when, in reality, it’s not difficult at all.
Here we show you three easy steps so that you get the results you are after.
1. Identify Your Top Products And Services
The first step couldn’t be easier. What are your main products and services?
If you are a Melbourne-based printer, for example, your main products might be printing services, brochure design, flyer printing etc.
That’s really all there is to the first step – knowing what your business is. Nothing difficult about that is there?
2. Use The Google Free Keyword Tool
Secondly you use the Google Keyword
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