Some people freeze when it comes to writing sales copy; but it doesn’t need to be a fearful process. It’s possible for anyone to create a great sales message by following some simple guidelines and, while it may take some practice and fine-tuning, it will come.
Following are nine steps for writing sales copy that should help your business sell more.
1. Headline
You need to “hook” your visitors, whether they have come to your webpage from organic search traffic or via an email or other online marketing campaign. Prepare a headline that engages your audience and gets them thinking they need to read the smaller print that follows. You only have a few seconds to capture their imagination.
2. Story-Telling
Being able to tell a short story in your sales copy achieves several purposes.
Story-telling is traditionally how knowledge has been passed on, because information “sticks” better when attached to a story. Also it engages the audience on an emotional
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In addition to those tips, writing a sales copy also be done with passion and excitement. The details have to be truthful, persuasive, and even intriguing in order to impact the client.
ReplyDeleteGlenn Evans