Thursday, November 17, 2011

The Basics Of On Page SEO – Part Two

[caption id="attachment_5820" align="alignleft" width="300" caption="Make your site visitors feel at home."][/caption]

In part one of this post we looked at the concept of on page SEO: what it is, how it differs from off page SEO and three of the first things you can be focusing on to get your website in good SEO shape.

In the first part we focused on “back end” optimization techniques; here we will focus more on what visitors and search engines “see” when they land on your website and how to go about optimising these pages with further techniques.

1. Your Web Page Copy – Keyword Focus

What you actually do with your keywords in the web copy of the relevant pages of your website is equally as important as your page titles and descriptions.

Each page should be focused on 1 or 2 keywords, no more. For instance you can have a main keyword phrase like “Melbourne SEO Services” and then a variation or two such as “SEO services” and “search engine

SEO services

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