[caption id="attachment_5988" align="alignleft" width="180" caption="If the strategy fits, wear it."][/caption]
The more I think about online business in general – and especially online sales strategy – the more it connects back to what I learned when I had a bricks and mortar Planet 13 clothing store.
Online and offline businesses – are they really that different?
Attracting Customers To The Store
Traffic for an online business obviously equals walk-in customers for a physical clothing store.
The better your store’s physical location and the better your marketing, the more walk-in custom you get in your store. Obviously rental on the High Street of the city center is much higher than for a back-lane in the suburbs so it often means only the “big boys” can afford the prime locations.
The most valuable location online is Number 1 in Google for your main keywords. But the beauty is that this position is open to anyone who focuses on the right SEO marketing
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