“I’ve tried sales emails and they’ve never really worked for me”…. does this sound familiar? If this is the case for you, then why not try changing your approach?
Sales emails can be a powerful weapon to keep in your online marketing armory, if you have built up a client database and you have products and services ready to be marketed to them.
Below we look at how to approach an autoresponder email campaign in terms of creating mails with the right tone, content and design.
1. Use Multimodes
People digest information in many different ways; some prefer to watch online video, others prefer DVDs that they can watch offline; others still like to load onto their iPod to listen to on the way to work or print out a PDF report to read in bed.
It’s important to cater for all types of data consumption, so bear this in mind when you do your marketing mails.
2. Keep It Chatty!
Many of the people you are writing to in your campaign you will have had some
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment