Web video may be the “buzz” topic out there these days but it’s amazing how few businesses know how to structure online video properly.
Remember that virtually everything that internet marketers do outside of their website should be designed to get as many as possible flocking to the website; it’s almost all about generating qualified traffic to your site.
So, just as with your social media marketing and PPC campaigns, your video needs to be structured to send people back to your website.
How do we do that? We focus on a few areas below.
The Intro
This is important, just as it is with copywriting. You need to capture the attention of your audience straight away as you won’t have long – attention spans are short!
Starting a video with “Hi, I’m....” is not going to do that. You need a “hook”.
Grab their attention with a bold promise, a question you know your viewer will want to know the answer to or by addressing one of the key concerns or
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The only way to structure your Online video marketing is to get the strong points of your video. Stuff into your video all the important and excellent points of your business and have it advertised. Let the world know, after that, have some writers write something about that and spread the message to everyone.
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