Most readers will be aware that it’s important to build a client database in order to market products to your prospects; but did you know there’s another reason to start doing this as soon as possible?
You’ll see below how valuable surveying your database can be to your business and how it can help to shape product development and future marketing campaigns.
Sales Database Building
Have you gathered a few hundred email addresses on your database, from an opt-in campaign? That’s pretty good going and will serve you well in the future – don’t stop growing it.
But are these entries in your database mere email addresses or can you say you know these people? I bet you can only say that you know a few of them from email correspondence, right?
Well the first step to using your database smartly is run a survey or two.
Database Surveys
The point is that you can’t run an effective marketing campaign without knowing WHO you’re marketing to.
Ok, so you
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