If you make one change to your online business today make sure you start using free reports to act as lead magnets.
Free reports or “white papers” are great ways to attract customers to your business and there are many other side benefits that we look at below.
1. They Reduce The Bounce!
Most people visiting a website will give it a few seconds to see if something captures their attention and, if not, bounce away to somewhere else.
A free white paper with a good title, an attractive graphic and an easy-to-fill form on your page will attract their attention and may be the difference to make them stay a while longer on your page to absorb your message.
2. They Build A Database
Of course, capturing email addresses is a great way to build a database – and a database is a great fulcrum for future marketing campaigns: you compile a list of people already interested in what you do and you can use them for surveys, to shape new products and services around and to
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