[caption id="attachment_6025" align="alignleft" width="270" caption="Make your list happy through a white paper."][/caption]
Capturing names to build a database is the starting point for any long-term online marketing strategy; one way to do that effectively is to engage in white paper marketing and below we show you 5 steps you can take to get the results you’re after.
Choose A Hosted Service
You can try to run a mailing list yourself but the problems start when you grow and are sending out large amounts of emails; you’ll find that your “hit” rate of successful deliveries starts to drop because of being blocked or classed as spam and not making it through the mail filters of your customers.
Services like www.aweber.com and www.getresponse.com are specifically designed to successfully deliver emails and know how to navigate past mail filters. They have built their success on it, so it’s best for most businesses to take out a hosted service like one of
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