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Tuesday, December 27, 2011
Thursday, December 22, 2011
Discover The Main YouTube Channel Optimisation Secrets
It’s true that every Tom, Dick and Harry can have their own video channel these days; but very few businesses go about YouTube channel optimisation the right way to make theirs stand out in the crowd.
Remember that your channel is important for promoting videos that drive potential customers to your website so optimizing this process is an integral part of generating traffic.
Below we look at a few strategies you can use to make sure that you are on the map when it comes to online channels that make an impact.
Your Channel Username
Select a username that includes your main keyword as this will help with optimisation. You are looking for opportunities to include your keywords wherever you can, within reason – the effect is similar to the on-page SEO effect of getting the right keywords in the right places.
Background Image
YouTube provides options for customising the background image, so you should use them; this can help to brand your business – include
Remember that your channel is important for promoting videos that drive potential customers to your website so optimizing this process is an integral part of generating traffic.
Below we look at a few strategies you can use to make sure that you are on the map when it comes to online channels that make an impact.
Your Channel Username
Select a username that includes your main keyword as this will help with optimisation. You are looking for opportunities to include your keywords wherever you can, within reason – the effect is similar to the on-page SEO effect of getting the right keywords in the right places.
Background Image
YouTube provides options for customising the background image, so you should use them; this can help to brand your business – include
Wednesday, December 21, 2011
The 5 Pillars Of YouTube Video Optimization
[caption id="attachment_6115" align="alignleft" width="240" caption="Check the competition."][/caption]
You’ve spent time planning, shooting and editing your video; it’s been uploaded to YouTube and is looking great on your channel! Now – it’s time to sit back and watch the viewers flock to view it, right?
Not quite so fast! Video optimization is a key component of video marketing as you need to give your creations the maximum chance of appearing in YouTube search results.
Remember that YouTube is a “vertical” search engine, meaning a search engine that delivers results for one type of medium only– online video.
Therefore many of the rules of optimizing video are similar to the rules of on-page SEO for your website – much of the emphasis is on using the right keywords in the right places.
Here are five of the main guidelines to get your video ranking:
Select Keywords
Your keyword phrases may be the same as you have used for the on-page SEO of your
You’ve spent time planning, shooting and editing your video; it’s been uploaded to YouTube and is looking great on your channel! Now – it’s time to sit back and watch the viewers flock to view it, right?
Not quite so fast! Video optimization is a key component of video marketing as you need to give your creations the maximum chance of appearing in YouTube search results.
Remember that YouTube is a “vertical” search engine, meaning a search engine that delivers results for one type of medium only– online video.
Therefore many of the rules of optimizing video are similar to the rules of on-page SEO for your website – much of the emphasis is on using the right keywords in the right places.
Here are five of the main guidelines to get your video ranking:
Select Keywords
Your keyword phrases may be the same as you have used for the on-page SEO of your
Does translated content cause a duplicate content issue?
Uploads by GoogleWebmasterHelp
Will multilingual translations of one content across different websites attract duplicate content penalty? Yo, New Delhi, IndiaHave a question? Ask it in our Webmaster Help Forum: http://www.google.com/support/forum/p/Webmasters?hl=enWant your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmcMore videos: http://www.youtube.com/GoogleWebmasterHelpWebmaster Central Blog: http://googlewebmastercentral.blogspot.com/
Webmaster Central: http://www.google.com/webmasters
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Tuesday, December 20, 2011
How To Optimize YouTube Video When The Competition Is Fierce!
We have covered in another blog post about how to optimize YouTube video in a non-competitive business area – but sometimes there are some “buzz” areas that attract a lot of videos; this makes it harder for your videos to rank and therefore, unless you learn some “guerilla warfare” tactics, your video will be rustled out of town!
Optimizing for keywords in the title, description and tags is all well and good most of the time. Most people uploading to YouTube don’t even do that.
But for some areas – usually where the stakes are higher and the “big boys” are involved – it helps to know what YouTube is on the lookout for in its algorithm.
Backlinks & Embeds
The more back-links to and embeds of your video the better; getting it posted in blogs, on your website, social media pages and as many other places on the web that can display a video, will make yours more competitive for your tags and keywords.
Views, Ratings And Comments
In a
Optimizing for keywords in the title, description and tags is all well and good most of the time. Most people uploading to YouTube don’t even do that.
But for some areas – usually where the stakes are higher and the “big boys” are involved – it helps to know what YouTube is on the lookout for in its algorithm.
Backlinks & Embeds
The more back-links to and embeds of your video the better; getting it posted in blogs, on your website, social media pages and as many other places on the web that can display a video, will make yours more competitive for your tags and keywords.
Views, Ratings And Comments
In a
Monday, December 19, 2011
How To Structure Online Video To Get Results
Web video may be the “buzz” topic out there these days but it’s amazing how few businesses know how to structure online video properly.
Remember that virtually everything that internet marketers do outside of their website should be designed to get as many as possible flocking to the website; it’s almost all about generating qualified traffic to your site.
So, just as with your social media marketing and PPC campaigns, your video needs to be structured to send people back to your website.
How do we do that? We focus on a few areas below.
The Intro
This is important, just as it is with copywriting. You need to capture the attention of your audience straight away as you won’t have long – attention spans are short!
Starting a video with “Hi, I’m....” is not going to do that. You need a “hook”.
Grab their attention with a bold promise, a question you know your viewer will want to know the answer to or by addressing one of the key concerns or
Remember that virtually everything that internet marketers do outside of their website should be designed to get as many as possible flocking to the website; it’s almost all about generating qualified traffic to your site.
So, just as with your social media marketing and PPC campaigns, your video needs to be structured to send people back to your website.
How do we do that? We focus on a few areas below.
The Intro
This is important, just as it is with copywriting. You need to capture the attention of your audience straight away as you won’t have long – attention spans are short!
Starting a video with “Hi, I’m....” is not going to do that. You need a “hook”.
Grab their attention with a bold promise, a question you know your viewer will want to know the answer to or by addressing one of the key concerns or
Saturday, December 17, 2011
Wednesday, December 14, 2011
A Basic Online Video Marketing Action Plan
[caption id="attachment_6036" align="alignleft" width="240" caption="Talk to your customers via web video."][/caption]
One of the tools that any new web-based business needs to get to grips with early on in the game is online video marketing.
Web video is rapidly becoming just as important to your business as having a website and soon it will be so mainstream that you will look outdated if your website DOESN’T feature it.
Therefore it helps to have a basic action plan to work to. The below details should help.
Open A YouTube Account
YouTube is such a recognised and trusted brand that you can’t afford not to have a YouTube channel when you start out making videos to market your business.
Nowadays YouTube is becoming more advanced and trying to improve the general content of its videos so it has provided extra editing tools that allow you to add more professional touches. Alternatively you can use an external editing program and just upload the finished
One of the tools that any new web-based business needs to get to grips with early on in the game is online video marketing.
Web video is rapidly becoming just as important to your business as having a website and soon it will be so mainstream that you will look outdated if your website DOESN’T feature it.
Therefore it helps to have a basic action plan to work to. The below details should help.
Open A YouTube Account
YouTube is such a recognised and trusted brand that you can’t afford not to have a YouTube channel when you start out making videos to market your business.
Nowadays YouTube is becoming more advanced and trying to improve the general content of its videos so it has provided extra editing tools that allow you to add more professional touches. Alternatively you can use an external editing program and just upload the finished
Using Web Videos For Higher Conversions - SBIM Weekly News
Welcome to this week's issue of SBIM Weekly, the email that summaries news and helpful links for small/medium sized business owners. We scour the internet to keep you on top of what's important to you and your business.
So, with the holidays just about here, how's business?
If you're in retail you should be peaking and if you're in a service based business you're probably wrapping up loose ends.
Either way, you need to be thinking about your 2012 web strategy. The web isn't going anywhere and you need a plan to dominate it.
If you want some help with your plan, it's the best time to schedule a one-on-one with me. Find out a little more about these sessions here:
http://www.melbourneseoservices.com/seo-services-australia/internet-marketing-consulting-services/
But I digress... Here are a some of the headlines that caught our attention this week:
1. How to use videos to increase conversions - 2012 will be the year of
So, with the holidays just about here, how's business?
If you're in retail you should be peaking and if you're in a service based business you're probably wrapping up loose ends.
Either way, you need to be thinking about your 2012 web strategy. The web isn't going anywhere and you need a plan to dominate it.
If you want some help with your plan, it's the best time to schedule a one-on-one with me. Find out a little more about these sessions here:
http://www.melbourneseoservices.com/seo-services-australia/internet-marketing-consulting-services/
But I digress... Here are a some of the headlines that caught our attention this week:
1. How to use videos to increase conversions - 2012 will be the year of
Tuesday, December 13, 2011
5 Steps To Successful Online White Paper Marketing
[caption id="attachment_6025" align="alignleft" width="270" caption="Make your list happy through a white paper."][/caption]
Capturing names to build a database is the starting point for any long-term online marketing strategy; one way to do that effectively is to engage in white paper marketing and below we show you 5 steps you can take to get the results you’re after.
Choose A Hosted Service
You can try to run a mailing list yourself but the problems start when you grow and are sending out large amounts of emails; you’ll find that your “hit” rate of successful deliveries starts to drop because of being blocked or classed as spam and not making it through the mail filters of your customers.
Services like www.aweber.com and www.getresponse.com are specifically designed to successfully deliver emails and know how to navigate past mail filters. They have built their success on it, so it’s best for most businesses to take out a hosted service like one of
Capturing names to build a database is the starting point for any long-term online marketing strategy; one way to do that effectively is to engage in white paper marketing and below we show you 5 steps you can take to get the results you’re after.
Choose A Hosted Service
You can try to run a mailing list yourself but the problems start when you grow and are sending out large amounts of emails; you’ll find that your “hit” rate of successful deliveries starts to drop because of being blocked or classed as spam and not making it through the mail filters of your customers.
Services like www.aweber.com and www.getresponse.com are specifically designed to successfully deliver emails and know how to navigate past mail filters. They have built their success on it, so it’s best for most businesses to take out a hosted service like one of
Monday, December 12, 2011
5 Reasons Free Reports Are Winners For Your Online Business
If you make one change to your online business today make sure you start using free reports to act as lead magnets.
Free reports or “white papers” are great ways to attract customers to your business and there are many other side benefits that we look at below.
1. They Reduce The Bounce!
Most people visiting a website will give it a few seconds to see if something captures their attention and, if not, bounce away to somewhere else.
A free white paper with a good title, an attractive graphic and an easy-to-fill form on your page will attract their attention and may be the difference to make them stay a while longer on your page to absorb your message.
2. They Build A Database
Of course, capturing email addresses is a great way to build a database – and a database is a great fulcrum for future marketing campaigns: you compile a list of people already interested in what you do and you can use them for surveys, to shape new products and services around and to
Free reports or “white papers” are great ways to attract customers to your business and there are many other side benefits that we look at below.
1. They Reduce The Bounce!
Most people visiting a website will give it a few seconds to see if something captures their attention and, if not, bounce away to somewhere else.
A free white paper with a good title, an attractive graphic and an easy-to-fill form on your page will attract their attention and may be the difference to make them stay a while longer on your page to absorb your message.
2. They Build A Database
Of course, capturing email addresses is a great way to build a database – and a database is a great fulcrum for future marketing campaigns: you compile a list of people already interested in what you do and you can use them for surveys, to shape new products and services around and to
Friday, December 9, 2011
Where Are The Changing Rooms In Your Online Sales Strategy? {smart}
#1 Melbourne SEO Services Company
Where Are The Changing Rooms In Your Online Sales Strategy? is a post from: #1 Melbourne SEO Services Company
If the strategy fits, wear it.
The more I think about online business in general – and especially online sales strategy – the more it connects back to what I learned when I had a bricks and mortar Planet 13 clothing store.
Online and offline businesses – are they really that different?
Attracting Customers To The Store
Traffic for an online business obviously equals walk-in customers for a physical clothing store.
The better your store’s physical location and the better your marketing, the more walk-in custom you get in your store. Obviously rental on the High Street of the city center is much higher than for a back-lane in the suburbs so it often means only the “big boys” can afford the prime locations.
The most valuable location online is Number 1 in Google for your main keywords. But the beauty is that this position is open to anyone who focuses on the right SEO marketing and social media strategies. These then drive traffic to your online business and the “rental” costs may be absolutely minimal (as little as the cost of hosting and labour costs for SEO.)
“Why Don’t You Try It On?”
It’s become more and more obvious to me how the best online sales strategies mirror what we used to do in the clothing store.
When the customer walked in to Planet 13 our sales staff didn’t ask them straight away if they wanted to buy a Metallica or Slipknot T-shirt. The first step was getting them to the changing rooms so that they could feel and see for themselves how great it looked on them.
Similarly with an online sales strategy what you need to be thinking about is “how do I move the customer along in the sales process?”
Too many online business owners force the issue by concentrating immediately on getting the sale, whereas in reality there’s a process involved and the customer will only buy when they’re good and ready.
So Where Are the Online Changing Rooms?
Online, a typical example when a prospect comes to you might be this:
- They find you through organic search and land on your home page, where there is an offer to opt in for a free report.
- They choose to opt in and provide their email address – that’s the first step to the “changing rooms”!
- An autoresponder email then delivers the free report to their inbox or directs them to where they can download it.
- Follow-up emails over the course of the next couple of weeks let them know a bit more about who you are, what your services are and let them know you are available to help if they need it.
- This has opened a communication channel between the two of you and has brought them, effectively to your online “changing room” where they can begin to feel comfortable with you and your product.
- There has been some bonding and engagement between you and you have built credibility and authority with them – and they have seen that you provide products and services that can solve their problems; they are ready to buy from you, just the same as that Metallica t-shirt fits perfectly and looks and feels fantastic and the price is right for them.
Do you see how online and offline sales are a series of steps that you need to have clear of in your own mind? Then you can use them to guide the customers through until the transaction and beyond.
Many of the same steps apply to t-shirts or online business services! You can pick up plenty more tips like this in the series of videos available on the learning section of the Melbourne SEO website. Just click here to learn more.
Other Posts You May Be Interested In:
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Thursday, December 8, 2011
Where Are The Changing Rooms In Your Online Sales Strategy?
[caption id="attachment_5988" align="alignleft" width="180" caption="If the strategy fits, wear it."][/caption]
The more I think about online business in general – and especially online sales strategy – the more it connects back to what I learned when I had a bricks and mortar Planet 13 clothing store.
Online and offline businesses – are they really that different?
Attracting Customers To The Store
Traffic for an online business obviously equals walk-in customers for a physical clothing store.
The better your store’s physical location and the better your marketing, the more walk-in custom you get in your store. Obviously rental on the High Street of the city center is much higher than for a back-lane in the suburbs so it often means only the “big boys” can afford the prime locations.
The most valuable location online is Number 1 in Google for your main keywords. But the beauty is that this position is open to anyone who focuses on the right SEO marketing
The more I think about online business in general – and especially online sales strategy – the more it connects back to what I learned when I had a bricks and mortar Planet 13 clothing store.
Online and offline businesses – are they really that different?
Attracting Customers To The Store
Traffic for an online business obviously equals walk-in customers for a physical clothing store.
The better your store’s physical location and the better your marketing, the more walk-in custom you get in your store. Obviously rental on the High Street of the city center is much higher than for a back-lane in the suburbs so it often means only the “big boys” can afford the prime locations.
The most valuable location online is Number 1 in Google for your main keywords. But the beauty is that this position is open to anyone who focuses on the right SEO marketing
Wednesday, December 7, 2011
The “Other” Reason To Build A Client Database
Most readers will be aware that it’s important to build a client database in order to market products to your prospects; but did you know there’s another reason to start doing this as soon as possible?
You’ll see below how valuable surveying your database can be to your business and how it can help to shape product development and future marketing campaigns.
Sales Database Building
Have you gathered a few hundred email addresses on your database, from an opt-in campaign? That’s pretty good going and will serve you well in the future – don’t stop growing it.
But are these entries in your database mere email addresses or can you say you know these people? I bet you can only say that you know a few of them from email correspondence, right?
Well the first step to using your database smartly is run a survey or two.
Database Surveys
The point is that you can’t run an effective marketing campaign without knowing WHO you’re marketing to.
Ok, so you
You’ll see below how valuable surveying your database can be to your business and how it can help to shape product development and future marketing campaigns.
Sales Database Building
Have you gathered a few hundred email addresses on your database, from an opt-in campaign? That’s pretty good going and will serve you well in the future – don’t stop growing it.
But are these entries in your database mere email addresses or can you say you know these people? I bet you can only say that you know a few of them from email correspondence, right?
Well the first step to using your database smartly is run a survey or two.
Database Surveys
The point is that you can’t run an effective marketing campaign without knowing WHO you’re marketing to.
Ok, so you
Tuesday, December 6, 2011
Breaking The Mold With Your Email Autoresponders
[caption id="attachment_5959" align="alignleft" width="240" caption="Give a human touch to your emails."][/caption]
The trap that many people fall into with their email autoresponders is to convince the recipients that they are receiving an automated email!!!!
People don’t like receiving general emails that are not speaking to them personally and sound like they may have been penned by a robot! They want human contact and they will only buy from humans.
So how can you make sure that you break the mold and create an email marketing campaign that speaks to those who have recently opted in to your program? Read on…
A Typical Autoresponder Email Series
Typically people will try to start selling to their new recruits too early, with time-sensitive offers. While it is true that people who have just signed up to your site are the “hottest” prospects, you don’t want to frighten them away with the “heavy sell” before any bonding has taken place.
A typical series
The trap that many people fall into with their email autoresponders is to convince the recipients that they are receiving an automated email!!!!
People don’t like receiving general emails that are not speaking to them personally and sound like they may have been penned by a robot! They want human contact and they will only buy from humans.
So how can you make sure that you break the mold and create an email marketing campaign that speaks to those who have recently opted in to your program? Read on…
A Typical Autoresponder Email Series
Typically people will try to start selling to their new recruits too early, with time-sensitive offers. While it is true that people who have just signed up to your site are the “hottest” prospects, you don’t want to frighten them away with the “heavy sell” before any bonding has taken place.
A typical series
Monday, December 5, 2011
6 Steps To Write Sales Emails That Convert
“I’ve tried sales emails and they’ve never really worked for me”…. does this sound familiar? If this is the case for you, then why not try changing your approach?
Sales emails can be a powerful weapon to keep in your online marketing armory, if you have built up a client database and you have products and services ready to be marketed to them.
Below we look at how to approach an autoresponder email campaign in terms of creating mails with the right tone, content and design.
1. Use Multimodes
People digest information in many different ways; some prefer to watch online video, others prefer DVDs that they can watch offline; others still like to load onto their iPod to listen to on the way to work or print out a PDF report to read in bed.
It’s important to cater for all types of data consumption, so bear this in mind when you do your marketing mails.
2. Keep It Chatty!
Many of the people you are writing to in your campaign you will have had some
Sales emails can be a powerful weapon to keep in your online marketing armory, if you have built up a client database and you have products and services ready to be marketed to them.
Below we look at how to approach an autoresponder email campaign in terms of creating mails with the right tone, content and design.
1. Use Multimodes
People digest information in many different ways; some prefer to watch online video, others prefer DVDs that they can watch offline; others still like to load onto their iPod to listen to on the way to work or print out a PDF report to read in bed.
It’s important to cater for all types of data consumption, so bear this in mind when you do your marketing mails.
2. Keep It Chatty!
Many of the people you are writing to in your campaign you will have had some
Friday, December 2, 2011
Get more into what you love on YouTube with our new look
The Official Google Blog
From your favorite sports highlights and dance competitions to make-up tutorials, science experiments and great movies, there’s a ton of great stuff on YouTube—over 3 billion views worth per day by last count. More and more, behind every great video is a great Channel, and with our announcement last month that more of them are coming to YouTube, we want to make it easier for you to find and keep tabs of what you want to watch. So, today we're introducing a new homepage, Channel design and a fresh coat of digital paint. Here are three ways these updates will improve your life on YouTube: 1. A new homepageThe YouTube homepage is your gateway to a vast entertainment universe. To help you get more into YouTube, we’re making it easier to find and follow great Channels when you arrive. On the left side of the homepage you can create your own, personal, customizable YouTube Channel line-up. Sign in, or create a YouTube account. Then you can browse recommended Channels; customize your homepage’s feed; even link your YouTube account to Google+ and Facebook to see what your friends are sharing. The new homepage feed we launched earlier this year is now front and center on the homepage. You can switch between feeds by clicking on different Channels on the left. For step by step instructions on using the new YouTube homepage, you can go to our help center. 2. Simpler, customizable Channels
Given the homepage’s new focus on helping you find and organize your favorite Channels, we would be remiss if we didn’t update the look and feel of the Channels themselves. Today we're launching an improved Channel design focused on what matters most: helping users find great videos. As different uploaders have different goals, we've created new Channel templates to meet your needs whether you produce one video a week or have thousands of videos for a fan to browse. Some partners have even uploaded videos talking about the features, or giving tips on how they’re taking advantage of the new design. To learn how to opt-in to and test this new Channel design, check out our help center. 3. A new overall design
To bring the new homepage and Channels designs together we’ve also applied a fresh coat of digital paint across the whole site. In July, we unveiled an experimental design called Cosmic Panda. We’ve used your feedback to improve our overall design, and today, we’re presenting a cleaner and simpler YouTube, with a consistent gray background, bigger video thumbnails and a more streamlined watch page. Ready to get started? Your new YouTube is already shipped and waiting for you at YouTube.com, and like every new toy, we included an instruction manual (and video) to help. Our recent Channels expansion, our grants and educational programs, and this new design are all focused on helping you discover a broader range of entertainment on YouTube. We’re always innovating and testing new stuff out to make the experience the best it can be for you. We rely on your feedback to figure out when we've gotten it right and when it needs further tweaks. So let us know what you think. Posted by the YouTube team
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Thursday, December 1, 2011
How An Info Product Helps You To Work Smarter… Not Harder!
[caption id="attachment_5924" align="alignleft" width="220" caption="Create your own product."][/caption]
Are you a little tired of being told you should be working smarter not harder, without ever being told HOW to do that?
That ends here, because we show you below how developing an info product can unlock some of the secrets to working smarter - allowing you to get paid more for less work! Sounds good? Read on…
Become An Expert In Your Niche
If you are not an expert in your own niche yet, do everything you can to engineer yourself to that position. Know your own market inside out and keep learning and improving your knowledge. Blog, write articles, read up, discuss on social media sites and other people’s blogs and get people interested in what you’re doing and show them you are an authority.
Whatever your niche is, find out what people most want to know and go about discovering the answers. Interview the experts in your field and align yourself with them, never
Are you a little tired of being told you should be working smarter not harder, without ever being told HOW to do that?
That ends here, because we show you below how developing an info product can unlock some of the secrets to working smarter - allowing you to get paid more for less work! Sounds good? Read on…
Become An Expert In Your Niche
If you are not an expert in your own niche yet, do everything you can to engineer yourself to that position. Know your own market inside out and keep learning and improving your knowledge. Blog, write articles, read up, discuss on social media sites and other people’s blogs and get people interested in what you’re doing and show them you are an authority.
Whatever your niche is, find out what people most want to know and go about discovering the answers. Interview the experts in your field and align yourself with them, never
How Your Google Places Page Fits Into Search Results
[caption id="attachment_5935" align="alignleft" width="210" caption="Get your business found."][/caption]
Ever typed your company name into Google and seen what comes back at you? Does it include your Google Places page details? Are the title and descriptions looking how they should? Is there any video or pictures in the results?
It’s a good exercise for any online business to do, because it will show you what others are seeing when they are searching for your keyword phrases or your company name.
A Well-Optimised Listing
We have already optimised our Google Places page so if you would like a benchmark of what an optimised listing should look like type “Melbourne SEO Services” into Google.
The first thing you will see is a title link (meta tag) to the home page that summarises our business and includes a main keyword phrase:
#1 Melbourne SEO Services Company
Underneath that you see the meta description, which adds some more detail about your core business
Ever typed your company name into Google and seen what comes back at you? Does it include your Google Places page details? Are the title and descriptions looking how they should? Is there any video or pictures in the results?
It’s a good exercise for any online business to do, because it will show you what others are seeing when they are searching for your keyword phrases or your company name.
A Well-Optimised Listing
We have already optimised our Google Places page so if you would like a benchmark of what an optimised listing should look like type “Melbourne SEO Services” into Google.
The first thing you will see is a title link (meta tag) to the home page that summarises our business and includes a main keyword phrase:
#1 Melbourne SEO Services Company
Underneath that you see the meta description, which adds some more detail about your core business
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