Having identified the keywords you're going to target, you now need to ensure Google sees your website as a good match for those keywords when people are searching them. This is called website optimisation. To do this you need to put your keywords in the right places on your website - this is know as onpage optimisation.
We recommend each page of your website should only be optimised for a maximum of 1-2 keywords. And for each page, include your keyword in the following places:
The title tag
The meta description
The meta keywords
Within an H1 tag
Early and often in the text on your webpage
Within an internal link
*Please note: If you don't know html, you may not be familiar with these terms, but that's OK. Just pass this information onto your web designer or SEO company.
Link Building
Arguably the most important stage in any SEO campaign, link building is how you make your website become more popular. Simply put, you want to get as many links to your
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