[caption id="attachment_7370" align="alignleft" width="243" caption="Do your research first."][/caption]
First things first, you've got to know the landscape of your market. You need to know how to do keyword research. What searches are your clients typing into Google? Who are you competing against and what are they doing? The aim here is to build a list of potential keywords to further analyse and at this point, the more the merrier.
Start with a common word or phrase that is appropriate to your business. Your starting point doesn't need to be clever or creative, just relevant to your business niche. For example, a good starting point, if you were a dentist, might be 'dentist'. Search this keyword using one of the following keyword tools:
Free Google Keyword Tool
Wordtracker
Market Samurai
These tools are designed to help you expand your keyword list by offering a number of derivatives or suggestions related to that keyword. They will also tell you how often those
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