[caption id="attachment_7128" align="alignleft" width="270" caption="You need a good story to tell."][/caption]
If you go to Google you will find any number of templates to use for your press release writing. However, the most important parts are the headline and the first paragraph. Before you put pen to paper, you need to understand what it is that you’re trying to achieve.
If you are the editor of a newspaper, what sort of stories are you looking for? Would you be interested in telling the story of a sandwich shop giving away a free coffee with every sandwich? No you wouldn’t. How about the world’s most expensive cheese sandwich? That’s more like it. (This is actually a true story and you can read it on – http://bit.ly/bU431d) This is a catchy and intriguing story with a good angle.
Writing your press release involves creating a story which will immediately excite the reporter. It should have a good headline which stimulates the reader’s interest. You can go
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