Unlike many traditional marketing methods, with SEO you are able to get a very clear, measurable result for your efforts. You are able to see where you appear on Google, how many new visitors this brought to your website and how many of these visitors went on to make a purchase. And that's just the beginning…
Once you start to see the benefits of a successful SEO campaign (through website reporting), it can become very addictive. You'll look to identify new keywords, bringing you even more visitors, and then improve the rate at which your website converts these visitors into sales. That’s why SEO needs to be a part of your long-term sales and marketing strategy.
The fact is, you can't improve what you don't track… and that's why we suggest you track everything! If you don't currently have any tracking on your website, check out a free service called Google Analytics - it'll provide you with more information than you'll know what to do with.
The key metrics we like
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