Thursday, March 8, 2012

Get More Paying Customers Thru Better Website Usability Part 2

[caption id="attachment_6969" align="alignleft" width="270" caption="Make your visitors feel glad they dropped by."][/caption]

You simply can’t get away with a clunky, hard to read website. Visitors will quickly suss out whether what they’re reading is easy to read or hard going. Rest assured that they’re not going to continue reading if the way it’s formatted makes it all too hard; they’ll hit ‘back’ and quickly find one of your competitors. That is why you should take website usability very seriously.

Can you improve your site with a few simple corrections? If so, go ahead. If there are just too many knotty problems, you might need to scrap the whole thing and start again. Hire someone to redesign the front end, and here is one time when it definitely doesn’t pay to scrimp on the cost. You pay to get good quality work done. Find a web designer who is capable of creating a simple, clean, uncluttered layout.

You have a web design you’re happy with. Now read

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