Most website owners would say that the one thing they need most is to get more traffic. This might seem like a smart answer, but it in fact shows a misunderstanding about online business. What I’m going to talk about now is the most important thing you will learn: website usability.
The Purpose Of A Commercial Website Is To Make Money
This is an important statement because although it seems so obvious, many business owners actually behave as if they don’t really understand it. You could have the most appealing, interesting website which attracted a million visitors a day, but if this traffic did not translate into sales, what would be the point of the exercise?
Increased traffic might mean more clients, but it is usually a lot easier and a lot faster to try and increase the percentage of your existing traffic into paying customers. Let’s say you get 700 visitors a month and 2% of those actually buy something from you. You could try to double your traffic, and this
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