Building Links
Over time you will find that your website will be linked to by other sites without you even having to ask. Until you reach this stage however, you need to take the initiative. Let us consider some ways to build links. Regardless of which link building strategy you use, there are three rules that you need to keep in mind.
1st Golden Rule:
You need to make link building a long term process. If a huge number of links appear on your site overnight, the search engines will get suspicious and think that you are trying to cheat the system.
2nd Golden Rule:
Mix up where you get these links to point to. You don’t want all the links to go to your home page. About 50% of the links should go to your homepage, and 50% should point to the other pages of your site. If you stick to this rule, you’ll find other pages get ranked, not just your homepage.
3rd Golden Rule:
Use your keywords in the text that links to your page, and put some variety in there. The words
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