Building Links
Over time you will find that your website will be linked to by other sites without you even having to ask. Until you reach this stage however, you need to take the initiative. Let us consider some ways to build links. Regardless of which link building strategy you use, there are three rules that you need to keep in mind.
1st Golden Rule:
You need to make link building a long term process. If a huge number of links appear on your site overnight, the search engines will get suspicious and think that you are trying to cheat the system.
2nd Golden Rule:
Mix up where you get these links to point to. You don’t want all the links to go to your home page. About 50% of the links should go to your homepage, and 50% should point to the other pages of your site. If you stick to this rule, you’ll find other pages get ranked, not just your homepage.
3rd Golden Rule:
Use your keywords in the text that links to your page, and put some variety in there. The words that are hyperlinked to your site are called the ‘anchor text’. This is something that you won’t always be able to control, but where you can, take full advantage. Try and think of some variations that include your keyword for that destination page, and some that don’t include it. Some variations of links if you want to rank for the keywords “Pennant Hills carpenter” might be:
- Pennant Hills carpenter
- Carpenter in Pennant Hills
- Local Pennant Hills carpenter
- Local carpenter in Pennant Hills
- www.yoursitename.com
- Click Here
For a great link building strategy, you want to have your links coming form a variety of places, so things to do are leaving comments on blog posts, related to your area and also commenting on relevant forums.
An excellent way to begin building links to your website is to ask family, friends and colleagues if they will put a link to your website on their own website. After that, you should head to some free directories. Each directory has a different waiting period, so you will get your links staggered over a period of time, which is good, because it appears natural. The links you get from directories don’t carry as much weight as some of the other methods I’m about to detail, but they are a very good start.
The links which will carry most weight come from authoritative sites. These are places like charities, organizations and well-established blogs. There is no one sure-fire way of getting links from these places. You could try a polite email, or even phoning them. Sometimes it might be necessary to offer an incentive to let you have a link, like offering to write them an article they can use on their site. Sometimes this won’t be necessary, they will just be happy to oblige.
Finally, you can find out where your competitors are getting their links from. To do this, simply go to Google and search ‘link:’ followed by a web address. So you could type in: link:pennanthillscarpenter.com
You only need to put into practice those things I’ve outlined in these last few paragraphs to see a giant surge in your traffic. You will be surprised how quickly it can happen, and if you do go ahead and put these steps into place, you will be a long way ahead of your competitors. Most simply don’t bother to do these things. Of course you can always outsource your off-page optimisation to us. We provide high quality SEO services, helping our clients rank to the top of Google. Simply click here to contact us.
Follow the rules of link building for success.
Yes, I agree! Link building is a long-term process. It demands continuous effort and patience to draw traffic to your site. Build your backlinks right, and benefit from it over and over again. Also, make it a point to make your link building process unpredictable, so it will look more natural and not automated.
ReplyDelete-Elinor Kornfeld
Link building takes time, a lot of hard work, and a clear-cut strategy before it can impact your site. Creating excellent quality back links and using high PR sites strategically will help boost your website rankings, as your website draws link juice from the other websites.
ReplyDelete-Sage Aumick
Right, businesses that want to grow their business online should be patient in building their links on other sites. Their home page where the links will land should also be interactive and entertaining, so that the customer who goes there will be happy to browse the website and even come back for more. Most importantly, the products or services the website is offering should be properly listed and organized. You wouldn't know if the customer who goes to your page will be inclined to buy. So, in any case, you should be ready.
ReplyDeleteJamie Viggiano
The 3rd golden rule is a must for your link building campaign. In addition to those tips, it is advisable to keep your keywords updated. It is a competitive way to get your articles ranked and to stay on top. Be mindful that the online world is a highly dynamic environment—what is true today may not necessarily be true in the future.
ReplyDeleteMatthew Leanna
“… have your links coming from a variety of places.” Make sure to drop your links wherever they will be useful. SEO is not just about selling or promoting your products but it is also a way of providing information to help people come up with the right choices.
ReplyDelete-Abigayle Soderstrom