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Tuesday, November 30, 2010
Monday, November 29, 2010
Saturday, November 27, 2010
Different Linking Programs To Try Today
When doing SEO on a new site, there are a lot of different linking programs you can use. I can’t name them all. I did write a report on the whole linking thing. People can get it if they opt in to my list. It was a free thing I did, part of the Seven Step SEO Quick Start Guide, actually number seven, it was the seventh step. I talk about where to go get back links, how to go get them and things like that in seo training.
There’s a cool little service out there called Fiverr, fiverr.com. That site is just about people doing crazy things for $5. If you punch in SEO back links, you’re going to get these kids, students at colleges and so on, willing to put links on their dotedu site, the school site, pointing to your blog or something.
That’s a cool way to get some dotedu links and things like that very cheaply or inexpensively. It’s just a little tip that I found and I’ve been doing that. Shifting into the higher level linking material, this is more the importance of link building your own network. That’s a big part of what we’ve been doing.
We’ve been building a massive network and we’ve had a few times when a few of them have got linked together and we lose parts of that network but we keep building and where we are now, especially acquiring all the aged domain material.
For the high level linking material, at SEONitro we have a network of sites that are mostly PR3s, 20% PR4s, 20% PR2s and then PR5s and PR1s. You can definitely over optimize a site from that. Manual linking, a lot of the SEO professionals that lease out these networks from us, they will manually link to their clients. It goes on a post and in your post it’s best to have the links inside the post instead of at the bottom or the top. The best way to get authority from the site is getting a link from within the contextual block. So we do that.
These kind of sites, these high powered networks are totally automated except for manual linking if you want to do that. We’ve been doing this for a long time. Traffic King was built just to automate sites and networks of sites. In fact it was a cloaking system way back in the day. We were doing these networks, it was an AdSense type of thing. It’s turned into more of a white hat publishing, grey hat.
Any time you’re trying to manipulate the search engines, I think it’s grey hat.
It’s an incredible content domain management and publishing system, Traffic King Pro. I spoke at Yanik’s in 2007 and it was Underground 3 and what I spoke about was building your own SEO link network. I thought that was really important and really crucial for people to have to start building those kinds of networks because then you have the power on your own. You don’t have to go out and beg for links.
So now when I want to hit an industry, I have my networks that I can go do that. I thought it was important for other people to start building that and you don’t need Traffic King Pro to do it, you don’t need all these fancy tools or expensive tools, you can start base level just by using Fantastico and installing a WordPress blog or a Joomla site and there is other software out there that you can automate postings if you want or just manually post. Sometimes I put up sites and I’ll put up one post, that’s it and I’m done with it because I don’t want to share it with anyone else, I want those links going to my site.
So we’ve been doing this a long time. There are certain things you want to look out for when you are building your own network like getting different hosts. We use SEO Hosting a lot, it works really well because then the sites in your network are coming from different IPs. Be sure to change your name servers on that.
Listen To This Dori Friend Interview To Learn More About Effective SEO Tips.
Visit: http://www.podcastinterviews.com
There’s a cool little service out there called Fiverr, fiverr.com. That site is just about people doing crazy things for $5. If you punch in SEO back links, you’re going to get these kids, students at colleges and so on, willing to put links on their dotedu site, the school site, pointing to your blog or something.
That’s a cool way to get some dotedu links and things like that very cheaply or inexpensively. It’s just a little tip that I found and I’ve been doing that. Shifting into the higher level linking material, this is more the importance of link building your own network. That’s a big part of what we’ve been doing.
We’ve been building a massive network and we’ve had a few times when a few of them have got linked together and we lose parts of that network but we keep building and where we are now, especially acquiring all the aged domain material.
For the high level linking material, at SEONitro we have a network of sites that are mostly PR3s, 20% PR4s, 20% PR2s and then PR5s and PR1s. You can definitely over optimize a site from that. Manual linking, a lot of the SEO professionals that lease out these networks from us, they will manually link to their clients. It goes on a post and in your post it’s best to have the links inside the post instead of at the bottom or the top. The best way to get authority from the site is getting a link from within the contextual block. So we do that.
These kind of sites, these high powered networks are totally automated except for manual linking if you want to do that. We’ve been doing this for a long time. Traffic King was built just to automate sites and networks of sites. In fact it was a cloaking system way back in the day. We were doing these networks, it was an AdSense type of thing. It’s turned into more of a white hat publishing, grey hat.
Any time you’re trying to manipulate the search engines, I think it’s grey hat.
It’s an incredible content domain management and publishing system, Traffic King Pro. I spoke at Yanik’s in 2007 and it was Underground 3 and what I spoke about was building your own SEO link network. I thought that was really important and really crucial for people to have to start building those kinds of networks because then you have the power on your own. You don’t have to go out and beg for links.
So now when I want to hit an industry, I have my networks that I can go do that. I thought it was important for other people to start building that and you don’t need Traffic King Pro to do it, you don’t need all these fancy tools or expensive tools, you can start base level just by using Fantastico and installing a WordPress blog or a Joomla site and there is other software out there that you can automate postings if you want or just manually post. Sometimes I put up sites and I’ll put up one post, that’s it and I’m done with it because I don’t want to share it with anyone else, I want those links going to my site.
So we’ve been doing this a long time. There are certain things you want to look out for when you are building your own network like getting different hosts. We use SEO Hosting a lot, it works really well because then the sites in your network are coming from different IPs. Be sure to change your name servers on that.
Listen To This Dori Friend Interview To Learn More About Effective SEO Tips.
Visit: http://www.podcastinterviews.com
Thursday, November 25, 2010
Strategic SEO Services For Online Businesses
When we start an SEO campaign on one of our sites in our seo company, we just roll out as much as you can get from Directory Mazimizer. There are other places too, there are others I call them low level linking from membership sites and so on, like blog networks. There are tons of them, there are different kinds.
Some of the ones we’ve been testing out are SEO Link Vine and then there is AMA is well known and Unique Article Wizard, the Portal Feeder, the Syndicate Kahuna guys have one, plus we’ve got obviously our own and then we shift into the high level area. For low level linking we also use Linx Boss. I just started using them for getting links like that. They don’t put links in the content of the blogs, they put it on the footer of each post. That typically doesn’t work as well. There are some things about each one of those networks that are good and then things that are not so good. But I think they all have a place. I wouldn’t say, oh don’t use that because that’s no good. I think all the linking sites have a place.
You can never get linked to from somewhere that hurts you. This is a myth. If that was possible, then we could take out our competition. I have linked to a lot of people in my career and I have lost a lot of sites from getting reported from my network. None of my clients’ sites have ever been hurt. It’s who you point to, not who’s pointing to you, if that makes sense. You can’t control who’s pointing to you, or we could take down our competition. I’ll get some of my network sites reported and it has to be a manual review at that point and Google will de-index them because they’ll see this is just a link site. So I can lose, but I’ve never seen a money site taken down for that type of linking.
It depends on my mood as to how I hit things. I don’t have a structured way that I go about the link building process. It’s just, hey, let’s monitor, see where that site is and we’ll keep on hammering links from a variety of different sources until we get what we’re after. It’s pretty much that, although there is a lot of monitoring going on. If we’re blasting with links and all of a sudden we start going down into the hundreds, we’re pulling our feeds. We’re going to pull the feeds that are feeding links out into the network and we’re going to go to my low level network and put in a feed that is using the url, the keywords. It is like a free for all.
I do like, though, to study my competition. I’ll go look at the top ten on that page of the keyword and I will look to see what kind of links they’re getting. I don’t want to waste my network links on my sites that I don’t need all that authority pushed to them. When we went into the weight loss industry, we knew that we needed a ton of links everywhere we could get them. But for olive oil, organic olive oil, gourmet olive oil, it’s not been really tough. So I wouldn’t go hammer that site with a ton of links.
I started linking to it with a low level linking thing, I’m getting to the second page. I’m probably going to put a feed in from my network for a week or two, see where I’m at and then pull back. But I do study my competition. I also know in the olive oil industry too, their sites were very old. Even though my site was a 204 site, I went and got an older site and did a 302 Redirect for that, just because it helps out a little bit.
That initial start, that’s a great little start there, we’ve got the 301 Redirects after obviously doing appropriate research and knowing the keywords and competition. Then doing the directory sites, we looked through Directory Maximizer, then we start off with your low linking material which is our blog networks.
As an internet marketing expert as well, we use Linx Boss and then as part of our own network we have some low level linking style sites. Obviously we’re very big on automated material, so it’s either a service or a blog network where we can use something like Traffic King to be able to pump the feed out through to our own network.
Listen To This Dori Friend Interview To Learn More About Effective SEO Tips.
Visit: http://www.podcastinterviews.com
Wednesday, November 24, 2010
Tuesday, November 23, 2010
Focus On One Business And Everything Else Will Follow
My main stayer is my SEO business and that’s SEONitro. Recently I have been building networks for Brad Cowan. So it’s basically my technology, my networks with his branding. So finally I’m just focusing on my SEO business. I’ve had the shiny object syndrome that a lot of internet marketers get, where I wanted to do a little bit of everything and so I was just making a little bit of money at everything.
I’ve always made a very decent income even way back when I was a software developer for Apple, so my sights have always been pretty high. Since I started really focusing, mindfully focusing on one business, my income has exponentially expanded to places where I’ve never been and it’s really exciting for me. I consciously have to keep doing that to myself every time I see something, I say, oh, I can make money doing that. Then I say, no, no, come back, come back. I’m lucky I have an assistant who keeps me in check. She does, she says, focus, focus, focus. Just the simple words like that, focus. It really has done amazing things for me.
It is all about SEO. I’ve done a lot of other things in Traffic. I was the host of Traffic Rockstars in May and that was a big distraction for me outside of my SEO business. It was an incredible event and it was a free event. But it was a distraction, it was just one of those things. But I’ve been definitely the SEO behind the scenes for a long time, doing SEO for a lot of the big guys and also for myself too.
I don’t sell my services for SEO anymore. That was trading my time for money and I did not want to do that. Even though I did that for a while and I had other people working for me, right now I lease out my networks to people, not to beginners, mostly to other SEO professionals and people who have businesses that know what keywords convert for them. They've done their proper keyword research and know how to use them. That’s my typical target range, my clientele.
I also did a report for newbies to start out, the first thing to do when they get a site. A lot of people think it has to be aged to get it ranked in a lot of these major industries, but we just proved that it didn’t. We just ranked Brad Callan’s weight loss diet within three months for a lot of weight loss terms and that guy is really banking it right now in that industry.
It was a new site and in three months we got it ranking and this is what I did. I found a nice aged domain that had page rank. I’m all about buying expired domains, things that already have authority. Then we did a 301 Redirect for that. Now I know that sounds technical and so on but it is pretty simple, people can just google that. That instantly gives the domain age and authority and gets maybe some page rank because it transfers everything.
I do that on a pdf; it’s called sevenstepseo.com. You can get it there and it’s just a free pdf and it has five steps in it. That was the first one to get your site kick started. Then I tell people to start putting their sites in the directories just to get them indexed. Do a lot of lower level linking and then really pound it in with some higher level linking. But you’ve got to know what keywords convert for you. That’s the most important thing.
You need an SEO campaign because if your keywords don’t convert and this is actually going back to why I stopped taking on clients, too. We didn’t get paid until we got it onto the first page, but then they would say, oh that keyword doesn’t convert and they wouldn’t want to pay us anymore for that keyword after we’d worked maybe six months to get them there. So you need to know what keywords convert for you. That’s the most important thing.
Listen To This Dori Friend Interview To Learn More About Expert SEO.
Visit: http://www.podcastinterviews.com
Monday, November 22, 2010
Sunday, November 21, 2010
Saturday, November 20, 2010
The Importance Of Tracking In Any Business
Too many people come to us for the first time, and they’re just starting out in their business, they’re just confused, they don’t know if this is the right internet business strategy to be working on or what I was working on, did that make a difference? They’re just confused on where to work and spend their time. I have absolute total priority on what my team is going to do every week because I look at my numbers every week and I can pick two points that I call my highest leverage points and that’s what I’m having my team work on.
One right now that we’ve been trying to crack for a couple of months and that we’re doing test after test after test on is, we want to get our show up rate to the webinar we run, higher than what it is now. I know that is my highest leverage point. If I can jump my show up rate up 10%, it all falls to the bottom line in your numbers at the end of the month. So I have a priority. I know that is going to be the most important thing that my team can work on because that is going to bring in the most money through the door. It’s not split testing an email subject line, it’s not the back end transcript email, none of those things will bring me the highest dollars. It’s focusing on that show up.
The second thing for us is to keep increasing our conversion on the webinar. Once we’ve exhausted those and we reach the point where split test after split test we didn’t really increase that, then it’s maybe that we end up starting to work on something else because now those are the highest leverage points. You don’t know any of those things unless you track this thing; you’ve got to track it and know your metrics and know your numbers and be able to make those decisions.
We’ve been testing a lot of things to do with our webinar and for our search engine optimization strategies. What we’re doing right now, we used to send people to the registration page and there was only the one date which was usually five days out that they could register for. Our script would just pick a date and that was five days out and that’s what they could do. The show up rate has now bumped as we’ve given them the option to pick three different dates with three different times.
Now it’s three choices. We also just split tested a fourth choice and the fourth choice is sorry, these times are not going to work for me, but I’d like to learn more. This is a perfect example of now being able to know what decisions can be because I tracked this.
We try to track everything down to such a minute detail. Critical path pops into mind where we can identify where that low hanging fruit is, those really key leverage points and then spend our time on what is going to make a difference.
Listen To This Brian Johnson Interview To Learn More About Starting And Running A Business.
Visit: http://www.podcastinterviews.com
Thursday, November 18, 2010
Email Sequencing Tips For Your Business
When someone comes into one of our sites somewhere, they will receive a set of emails. They click on the first email, they go to registration. If they don’t click on the first email, the next day they get another email. It says, hey, hopefully you heard about Rich Schefren’s coaching program, but there is only 48 hours left to register. Click here if you want to join. Then if they still don’t join, they get another email a day later, except this email has a recording. It says, hey, there is only 24 hours left to register. Now you see what I’m doing here? There’s a deadline. I’ve got a deadline and hopefully they will respond to this deadline.
That’s 24 hours and then instead of this email having a lot of copy or a scroll of copy, there is only a little bit of copy that says, there is a very important message here from Rich. You’ve got to check out this video. Then it goes to Rich and there is a video of Rich who says, we have sent you a couple of emails about this, it will change your online business plan or whatever it is that you want to say in that video. We’re breaking the pattern a little bit right now.
The first two emails they have our typical header at the top. Then if they still don’t register they get one more email on the fourth day, except this is a text email, at least it looks like a text, no header on it and it basically says there are only 12 more hours to register. The reason it is text or looks like text is because we’re breaking the pattern. They’ve been seeing registration emails, now we want to put this one right in front of their face, just like a regular email to try to break that pattern.
Once they click on any of the emails and register, now they have gone into a different set of sequences. The first thing that happens is they go into the registration page and it’s a basic squeeze page, join our seminar. Then they go to a thank you page and from that thank you page you can do all kinds of things, do a tell a friend process where they can share this webinar with other friends. If you’re not doing that, you definitely should do that, it makes a big difference.
After they register, now they start going into sequence number two which is a confirmation series. Most people will look at this as a reminder series. It’s the wrong way to look at these.
They’ve just registered, four days left until the actual event that they’re going to attend. So you want to take advantage of those four days, not just to send reminder emails, you want to do what we call a reconsumption email. It’s an email about why they just made the best decision for their business. It’s all about the webinar. Or maybe the next one is grounding materials where they get a booklet with some questions that they are going to fill out on the webinar.
You have to be very careful about grounding materials not to put too much information in them because it will give people a preconceived notion about what they’re going to learn and they might not show up. There is the right approach to marketing through emails. You can give them a page and say we’re going to help you fill this out in the webinar. If you use those grounding materials in the right way it should help to reconfirm that this is really something they want to be on. What you want to do is get people who have registered to actually show up at the webinar. So these are just little techniques that we are doing and constantly improving to get people to show up.
The third email in this series is maybe a day before reminder. The day before reminder might be a video of Rich or whatever product we’re dealing with. The reason that we’re doing the video is not just to be cool and use a video but really it is because we want to give the visitor the opportunity to hear the voice of whoever is going to be on the webinar and see their face. We want them to come into this webinar comfortable and when they start to hear it, they have already heard the voice and seen the face and they’ve already bonded with that person.
So there’s a video the day before. Then of course they also get an email the day of, to remind them, so in the morning. We also send them an email about an hour before the webinar. If they’ve left us their cell phone or their mobile phone number, we also send them an SMS message to their number about fifteen minutes before.
So there are just some techniques we’re using right now that you could tweak, try, test, do all different types of things. This process of sending emails can be very effective.
Listen To This Brian Johnson Interview To Learn More About Starting And Running A Business.
Visit: http://www.podcastinterviews.com
Wednesday, November 17, 2010
Tuesday, November 16, 2010
Monday, November 15, 2010
Sunday, November 14, 2010
Saturday, November 13, 2010
Thursday, November 11, 2010
Wednesday, November 10, 2010
Monday, November 8, 2010
As an SEO company, we get a lot of questions. Here are the answers:
I know I'm a little biased but if you're looking for the best SEO company you've found it. Here's my reply to some of the most commonly asked questions.
And if you want to find out more visit: www.melbourneSEOservices.com
Saturday, November 6, 2010
Friday, November 5, 2010
The Power of Networking
Now that I have some years of experience in the internet marketing world, I would say that there are a couple of crucial turning points which have helped me create the business online I have today. The first of these turning points I would say is the networking. I started going to seminars about a year ago again. I’d probably had done about two hundred seminars, which I really stopped doing in 2001, 2002. I’d go to a couple but I was just out of it. Then I ended up going back to seminars after a few years’ hiatus and I can’t tell you the networks and the people who are out there.
Just as an example one guy who I met at a seminar two years ago, or a year and a half ago, just contacted me. He’s got a list of 50,000 people and he wants to be my affiliate and promote for me. I don’t even remember him. I do now because we’ve talked, but when I first heard from him I said, oh, where did I meet you? Oh, yes, I remember. These networking things are just huge. Really how are you going to get someone to be your affiliate? How are you going to get a network to be your affiliate?
The first thing is, they’ve got to like you. You’ve got to be honest, you’ve got to be straight, you’ve got to be good and creative. You’ve got to have the greatest amount of conversion and all that other stuff. All the numbers have to work. But they have to like you.
People like doing things for people who they like. People generally like people who are in this business who network. Get out, share. These were huge things for me, and I just can’t stress how getting off the desk and getting out into the seminar worked for me. There are some good seminars out there.
Even a bad internet marketing seminar, some of the ones that are $500 or $1000 or whatever, even these cheap ones, even if it’s a product dump, where you’re just going to go and get pitched, look at what they’re pitching. Look at what people are doing. Watch what people are selling. Look at their offer. Look at how they’re collecting the cash and what they’re giving away and what they’re charging. Those are huge.
There’s another turning point for me. Learn to love your spam, learn to love your pop ups. Learn to love your email. Learn to love all the stuff that people normally say, I hate. People say, I hate spam. I say I love spam. Why? Because I can see what people are selling. I can see what’s in my in box. I like pop ups, I like banners, I like contextual ads. I can see what’s going on out in the marketplace. This is competitive intelligence.
I think the breakthroughs and the leverage points are more about shifting your mindset than they are about actually doing anything. Just about taking your business seriously, learning to look at the competition and really getting out there and starting to talk to other people. And also learn SEO step by step as well.
There are a lot of people in my network, and I can just take a sales letter and send it to five or six people who are friends of mine, because we have bought drinks and whatnot, and I’ll get some pretty good feedback from them. These are people who, when you want your product promoted, they’ll promote it.
One guy I knew, I met him a while back at a seminar, he introduced me to an ad rep I’d been looking for who wasn’t returning my call. I’d been trying to reach this particular guy for a while now, and he said, oh, let’s get him on the phone right now. He got him on the phone and he took my call and he said, I’ll answer you’re calls and I’ll call you back. I didn’t know who you were. That’s huge stuff. It’s really about shifting the mindset.
So to summarize, go to seminars and make yourself known, learn to love the advertising of your competitors, and learn to take your business seriously.
Listen To This Jonathan Mizel Interview To Learn More About Internet Marketing.
Visit: http://www.podcastinterviews.com
Just as an example one guy who I met at a seminar two years ago, or a year and a half ago, just contacted me. He’s got a list of 50,000 people and he wants to be my affiliate and promote for me. I don’t even remember him. I do now because we’ve talked, but when I first heard from him I said, oh, where did I meet you? Oh, yes, I remember. These networking things are just huge. Really how are you going to get someone to be your affiliate? How are you going to get a network to be your affiliate?
The first thing is, they’ve got to like you. You’ve got to be honest, you’ve got to be straight, you’ve got to be good and creative. You’ve got to have the greatest amount of conversion and all that other stuff. All the numbers have to work. But they have to like you.People like doing things for people who they like. People generally like people who are in this business who network. Get out, share. These were huge things for me, and I just can’t stress how getting off the desk and getting out into the seminar worked for me. There are some good seminars out there.
Even a bad internet marketing seminar, some of the ones that are $500 or $1000 or whatever, even these cheap ones, even if it’s a product dump, where you’re just going to go and get pitched, look at what they’re pitching. Look at what people are doing. Watch what people are selling. Look at their offer. Look at how they’re collecting the cash and what they’re giving away and what they’re charging. Those are huge.
There’s another turning point for me. Learn to love your spam, learn to love your pop ups. Learn to love your email. Learn to love all the stuff that people normally say, I hate. People say, I hate spam. I say I love spam. Why? Because I can see what people are selling. I can see what’s in my in box. I like pop ups, I like banners, I like contextual ads. I can see what’s going on out in the marketplace. This is competitive intelligence.
I think the breakthroughs and the leverage points are more about shifting your mindset than they are about actually doing anything. Just about taking your business seriously, learning to look at the competition and really getting out there and starting to talk to other people. And also learn SEO step by step as well.
There are a lot of people in my network, and I can just take a sales letter and send it to five or six people who are friends of mine, because we have bought drinks and whatnot, and I’ll get some pretty good feedback from them. These are people who, when you want your product promoted, they’ll promote it.
One guy I knew, I met him a while back at a seminar, he introduced me to an ad rep I’d been looking for who wasn’t returning my call. I’d been trying to reach this particular guy for a while now, and he said, oh, let’s get him on the phone right now. He got him on the phone and he took my call and he said, I’ll answer you’re calls and I’ll call you back. I didn’t know who you were. That’s huge stuff. It’s really about shifting the mindset.
So to summarize, go to seminars and make yourself known, learn to love the advertising of your competitors, and learn to take your business seriously.
Listen To This Jonathan Mizel Interview To Learn More About Internet Marketing.
Visit: http://www.podcastinterviews.com
Tuesday, November 2, 2010
The Importance Of Multiple Sources Of Traffic
With any online promotional campaign, it is obviously important to get targeted traffic. It is quite possible to target down to a very granular level.
It is indeed amazing how granular you can get with some of this targeting. There’s a process we’re using now which people should look into. It’s called remarketing or retargeting. This is something we’re doing on the Traffic Evolution review site. When people go to our website and they don’t buy, they’re cookied. When they visit a site in the Yahoo network or AOL or Time Warner or Fox News or any of these large tier one sites, our banners follow them around and actually stalk them.
It’s a really interesting way that you can do targeting right now. Google doesn’t have a lot of those targeting things. In search engine optimization, you’ll never be able to do that. You could never retarget to people because you’re not using any technology that you own. You’re using somebody else’s process.
That’s something I want to say that’s really important. Either you’re in control of your business or somebody else is. If you’re relying on search engine optimization, then Google, Yahoo and Bing are in control of your business. At any given time they could stop sending you traffic. It is their right to stop sending you traffic if they want to, because it’s their traffic. When people really start to understand that it is not a sustainable business model, they really start to look at going outside.
I want to say something about Google AdWords. I love Google AdWords. I think it is a great place for people to go to cut their teeth. But Google has got this system, and if you’ve used it you know, and if you haven’t used it you’re going to find out, where it’s like they know the ads that are performing best for you and they start raising your bids as soon as they start performing.
People have spent huge amounts of money getting less traffic than they should, because Google decided there was something about their page they either didn’t like or for whatever reason they’re going to charge you more money.
Nowadays when Google slaps you, they actually don’t show any ads, no matter how much you bid, and if they ban you, they ban you for life. So people who are bound and determined to use Google should make sure they stay in Google’s very good graces. Spending money is not a panacea here. Perry Marshall just reported that one of his clients spends a million dollars a year with Google. This is $85,000 a month, and they just got banned. They don’t sell a blog or some Google thing, they sell coffee.
So if it can happen to them and it can happen to the people that we’re hearing from- you don’t have to take my word for it. Go over to one of the discussion boards, Warriors or something like that, they’re abuzz about all these Google accounts being banned and them really cracking down. Use Google, use SEO techniques but I think people need to look outside that single traffic source for their business.
I think this is really critical for people to learn that they need to look outside for other traffic sources. I’ve had plenty of clients and even myself have had more than one AdSense account banned. When you’re building a business around one particular method and model, Jay Abrahams always talks about having those pillars and making sure you’ve got something that is supporting your business so that if that one pillar gets wiped away, you’re not up the creek without a paddle.
Listen To This Jonathan Mizel Interview To Learn More About Internet Marketing. Visit: http://www.podcastinterviews.com
Monday, November 1, 2010
Targeting For Your Ad Networks
Driving traffic to a new website is the first important step in any online campaign. I’m going to talk a little bit about targeting. That’s what’s really nerve wracking to a lot of people but I want to tell you there is light at the end of the tunnel. A lot of people have set up campaigns with say, the Right Media Exchange directly, which you can get to through AdBuyer or one of the Google networks. They’ve set up these ad campaigns and they’ve decided to use the automatic targeting feature. They let the ads run for maybe $300-$500 and they see a couple of clicks and no conversions so they can the account.
Over the course of a couple of weeks certainly, but maybe even a week, the networks start to return intelligence to the system that says, people on this site like the banner and people on that site don’t. People on this site actually convert, people on this site opt in. It takes more than some SEO skills for this strategy.
Practically all of these networks, have a little tracking code that they’ll allow you to add to your website which will allow them to see how many conversions you’re making. What we’re really looking for, is being able to get these networks to not sell you advertising, but to be your affiliate.
When they’re your affiliate, they figure out where the sales are and you only pay them on a per sale basis. That is the kind of deal you’re only going to get if you’ve got the highest conversion rate, earnings per click, earnings per cost per thousand. When you really start to get your metrics down, that’s when you’re putting yourself in a position to actually make these guys your affiliate.
When you can get these guys to be your affiliate, I want you to realize something. A lot of people think the holy grail is CPA, but it’s not. The CPA networks are cesspools of fraud, of lousy offers, of illegal activities. I think we’re going to see a lot of those people go to jail, get shut down, get sued into oblivion. The practices they’re using dictate that and that’s what should probably happen to a lot of them.
When you go into that realm, you’re dealing with affiliates, and affiliate marketing in general, who have, and I don’t want to paint the whole industry like that, but even the top players have a lot of fraud. By a lot I mean, sometimes 15-20% of the traffic and the orders and the sales are fake. The affiliate gets the money and you’re stuck with the mess to clean up afterwards.
When you’re running on AOL or Yahoo or a big network, they don’t have fraud in their network on a CPA basis. They don’t hire fifty people in India to buy your product twenty times so they can get a wire with a commission and then share the money with the Russian hackers who gave them the credit card numbers or whatever they do. They’re just somebody in New York who sells advertising. When you can get the networks to be your affiliates, the quality of the traffic is so much higher than when you’re dealing with a CPA network just because of the nature of the people.
It’s harder to get in, it’s harder to get the offers approved, but that’s cool. Let me tell you a story. I had an offer a while back.
We have a big ISP internet access provider in America called Juno. Now if you’re Ford or General Motors or IBM and you call them, they’re going to charge you for a little banner spot between $10,000-$20,000 to be on their home page. There were not a lot of advertisers during this period when I started doing this. I told these guys that I wasn’t going to pay that, but I wanted the spot. I’d rather just pay them a commission.
For months and months I had two or three of my offers on the Juno NetZero home page. It would be like being on the AOL home page. There are huge amounts of traffic coming in and I only paid $40-$50 whenever a sale was made.
In the old days, people would not do that. The networks would not do that. Nowadays if they like you, if they like your offer, if they know you can pay, if they know you’re not a cheat, if they know your products are good and you’re doing a good job, you have a good shot at getting them to be your affiliate. That is like the holy grail.
Listen To This Jonathan Mizel Interview To Learn More About Increasing Your Traffic. Visit: http://www.podcastinterviews.com
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