Saturday, January 16, 2010

Dr. Mike Woo-ming Talks About Press Releases

David Jenyns interviews Dr. Mike Woo-ming. To listen to the interview please click on this link: Dr. Mike Woo-ming Interview.
Below is a sample clip from the mp3.

David: I’m really excited today to be joined by Dr. Mike. I’ve been following Dr. Mike’s stuff for many years now. He actually started off as a full time physician and built up his IM business on the side and then swapped over. He’s got over eighty information products in a whole load of niches, everything from health to wedding, different marketing stuff, business to business. Later in his internet marketing career he became known for generating leads. He’s generated upwards of 700,000 leads.

These days he does consults and runs one on one work-shops and is very highly in demand. So I appreciate having him on the call. I would like to welcome you Mike.

I really want to jump straight into how you drive traffic. At the Melbourne SEO Company, our seo specialists use different methods. I know you operated in a whole lot of different niches. If you’re about to set up a new website, this is a pretty broad question, so we’ll let it go where it wants to, but if you’re just setting up a new website, what are some of the steps that you take very early on with building traffic and driving traffic to that website?

Mike: I guess you’re really getting right into it. This is the stuff I wish I knew about when I got started. For some of you who may not know me, first and foremost I want to say I’m not an SEO course expert and I’m not a technical in any shape or form. I think some of the reasons people follow me are because they like that. A lot of people who go into internet marketing they focus on doing joint ventures. I’m still a fan of joint ventures but if you go into obscure markets like where I go to, you really don’t know who to go to to do joint ventures with.

We’re already figured out that you’ve checked your conversions and made sure your sales letter is up to par and if you send traffic it’s going to convert for you. The reason that I say that is, the first thing I do is some pay per click so I want to know if the site’s converting. So when I say I want to send a hundred visitors, I want to know to make sure those hundred visitors, it’s actually converting into sales for me.

I’m assuming that’s already been taken care of, you’ve already been optimizing your site. The thing that I do then is, I start to drive traffic basically a few ways. First of all, I do a press release. When you talk about press releases, some people shy away. They say, launching a website isn’t newsworthy. Here’s the dirty little secret about a press release, it doesn’t have to be newsworthy. Certainly just announcing that you have a website, you’re basically announcing to the world that your site exists.

The reason I do press releases is it creates a centre of influence. If you use a page site like PeerWeb, or if you use a free press release site like prlead, those are established press release websites. That’s telling the internet community that you have a site and it exists and you’re trying to get links to that site. A faster way that I know how to do it, is to submit a press release. So what I do I send press releases, announcing for example if we’re talking about lizards or something like that, Mike has just launched the lizard site that is going to show how to get the best tips about lizards, and how to take care of your lizards. This is going to be the ultimate site for lizard care.

Basically what I’m trying to do is get a link and if you do a press release and you used PeerWeb and you used something like, you pay for it, but there are different levels. Some will get you to Google News and Yahoo News and social media sites. But that’s all going to be driving traffic to your website. That’s what I start with. You’ll have to do it about once, maybe twice, but once is usually all I need. That is step one for me.

David Jenyns interviews Dr. Mike Woo-ming. To listen to the interview please click on this link: Dr. Mike Woo-ming Interview. If you enjoyed this interview, then make sure to check out Marlon Sanders.

No comments:

Post a Comment