[caption id="attachment_7495" align="alignleft" width="240" caption="There's no magic spell to good ranking."][/caption]
There are two main aspects to SEO – one is On Page Optimization and the other is Off Page. On page or onsite SEO is the process of optimizing the pages of your website so that Google can properly index them. Off site SEO is getting links to point to your website.
Many people believe that offsite SEO is the more important aspect. I agree up to a point but I would like to begin with onsite SEO as this is the foundation on which everything else is built.
One important point is that by improving your on page optimization, you have the fastest and most effective way to improve the traffic to your website. With just a few changes it is possible to greatly improve your rankings in the search engine.
Usability Before All Else!
Your ultimate goal is not just to increase your traffic. Remember if you get thousands of unique visitors to your site and none
Thursday, May 31, 2012
Monday, May 28, 2012
SEO And Web Marketing News And Updates
Here is another post of the Small Business Internet Marketing Weekly where we summarise news and helpful links for small/medium sized business owners.
So what caught our eye this week? If you are into SEO and web marketing you definitely need to read these:
===
User engagement in G+ low? {true but Google isn't letting it go}
http://www.webpronews.com/is-google-a-ghost-town-a-new-study-reveals-weak-user-engagement-2012-05
How much is too much anchor text optimisation? {good insight}
http://www.jonathanleger.com/anchor-text-optimization-how-much-is-too-much/
Super super smart marketing for a local dentist {watch the video}
http://www.prweb.com/releases/online/videomarketing/prweb9539222.htm
Google acquires Motorola {the mobile web is huge - take note}
http://mashable.com/2012/05/22/google-closes-motorola/
Majestic announces new link metrics {we've been using this service lots lately}
http://blog.majesticseo.com/development/flow-metrics/
Scammy SEO
So what caught our eye this week? If you are into SEO and web marketing you definitely need to read these:
===
User engagement in G+ low? {true but Google isn't letting it go}
http://www.webpronews.com/is-google-a-ghost-town-a-new-study-reveals-weak-user-engagement-2012-05
How much is too much anchor text optimisation? {good insight}
http://www.jonathanleger.com/anchor-text-optimization-how-much-is-too-much/
Super super smart marketing for a local dentist {watch the video}
http://www.prweb.com/releases/online/videomarketing/prweb9539222.htm
Google acquires Motorola {the mobile web is huge - take note}
http://mashable.com/2012/05/22/google-closes-motorola/
Majestic announces new link metrics {we've been using this service lots lately}
http://blog.majesticseo.com/development/flow-metrics/
Scammy SEO
Tuesday, May 22, 2012
Small Business SEO And More Panda Updates
Ok, I know I'm running behind a few days but there are just so many things to keep us busy...
Here's the Small Business Internet Marketing Weekly where we summarise news and helpful links for small/medium sized business owners.
Lots of interesting things happening this week for those working on their small business SEO: ====
52 search quality highlights {great insight into Google}
http://insidesearch.blogspot.com.au/2012/05/search-quality-highlights-53-changes.html
Google forcing G+ down our throats {embrace it, they're not letting go}
http://www.webpronews.com/is-google-forcing-google-down-peoples-throats-2012-05
Perfecting on page seo for ecommerce {some good tips here}
http://www.seomoz.org/blog/perfecting-onpage-optimization-for-ecommerce-websites
Ecommerce spending {the trend is your friend}
http://www.webpronews.com/e-commerce-spending-up-17-2012-05
Amazing 'Your story' style video {you need this in your business}
Here's the Small Business Internet Marketing Weekly where we summarise news and helpful links for small/medium sized business owners.
Lots of interesting things happening this week for those working on their small business SEO: ====
52 search quality highlights {great insight into Google}
http://insidesearch.blogspot.com.au/2012/05/search-quality-highlights-53-changes.html
Google forcing G+ down our throats {embrace it, they're not letting go}
http://www.webpronews.com/is-google-forcing-google-down-peoples-throats-2012-05
Perfecting on page seo for ecommerce {some good tips here}
http://www.seomoz.org/blog/perfecting-onpage-optimization-for-ecommerce-websites
Ecommerce spending {the trend is your friend}
http://www.webpronews.com/e-commerce-spending-up-17-2012-05
Amazing 'Your story' style video {you need this in your business}
Wednesday, May 16, 2012
Crap customer service by @DreamHost {I don't want to use them much longer}
Hello,
On Tue, 15 May 2012, you wrote:
> For real? you don't have anyone with any experience with Dreamhost?
> Just want someone to help setup the backups but because your system
> is custom designed (not normal cpanel)... it's going to be hard for a
> freelancer.
>
> I'm looking for someone who knows Dreamhost. I'm even willing to pay!
> Let me send you money. If you're unable to help can you please escalate
> this to your supervisor? I'm sure there's someone inside Dreamhost who
> can help.
>I am sorry. This is not a service we provide. Setting up a backup method
> Just want someone to help setup the backups but because your system
> is custom designed (not normal cpanel)... it's going to be hard for a
> freelancer.
>
> I'm looking for someone who knows Dreamhost. I'm even willing to pay!
> Let me send you money. If you're unable to help can you please escalate
> this to your supervisor? I'm sure there's someone inside Dreamhost who
> can help.
>I am sorry. This is not a service we provide. Setting up a backup method
will be up to you. It would not be something that could be implemented in
our panel. It would involve custom coding and configuration on your end
which we do not assist with.
Shaun H.
======
Don't use DreamHost... my perferred/recommend host is: www.knownhost.com
Tuesday, May 15, 2012
Ok @preneur ... I have subscribed to LD Mag.
---------- Forwarded message ----------
From: iTunes Store <do_not_reply@itunes.com>
Date: Wed, May 16, 2012 at 7:08 AM
Subject: Your receipt No.1180338XXXXX
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Apple ID Summary • Purchase History |
| Apple respects your privacy. Information regarding your personal information can be viewed at http://www.apple.com/au/legal/privacy/ |
| Copyright © 2011 Apple Pty Ltd. All rights reserved |
Sunday, May 13, 2012
Good customer service #melbourneSEOservices {spotted one of the team mailing this to a client}
Hi XXX,
I should have sent you this email through our support system
but I think you have a pending ticket there with a question. I
didn't want to add to the thread with your previous question
unanswered yet.
Anyway, we were unable to submit your site to one of our
services and the reason they gave was:
=========
Sites MUST contain a "Privacy Policy" and/or "Terms of Use".
=========
=========
Actually, it really is highly recommended that you have a
Privacy Policy and Google looks more favorably on sites that
have one. This is the reason why some services require it.
There are free policy generator tools online that you can use
for this. Please let us know when you're able to get one up
for your site so we can proceed with submitting your site to
the last service.
Wednesday, May 9, 2012
The Melbourne SEO Services Story – Part Two
[caption id="attachment_4485" align="alignleft" width="288" caption="Get traffic flying to your web site!"][/caption]
In the first part of our story, you learnt how there is no “get rich quick” fix to Internet marketing and that a lot of background work had gone into the early days before Melbourne SEO Services even existed, with only some limited success.
In this post I'll share with you my big insight! Online business success really can be boiled down to one thing... traffic. If you get traffic flying to your web site then your business starts flying, because sales has always been about numbers.
Time To Wake Up And Smell The Traffic!
You may remember from Part One that I’d come to something of a cross-roads where I knew we had a great product in the “MetaStock” guide for trading, but we weren’t getting it out there; and neither were we getting success from all the other related and unrelated products we offered from around 500 largely dormant web sites!
In the first part of our story, you learnt how there is no “get rich quick” fix to Internet marketing and that a lot of background work had gone into the early days before Melbourne SEO Services even existed, with only some limited success.
In this post I'll share with you my big insight! Online business success really can be boiled down to one thing... traffic. If you get traffic flying to your web site then your business starts flying, because sales has always been about numbers.
Time To Wake Up And Smell The Traffic!
You may remember from Part One that I’d come to something of a cross-roads where I knew we had a great product in the “MetaStock” guide for trading, but we weren’t getting it out there; and neither were we getting success from all the other related and unrelated products we offered from around 500 largely dormant web sites!
Tuesday, May 8, 2012
Panda, Penguin & The State Of SEO. {must listen to MP3}
#1 Melbourne SEO Services Company
Click here to download Dave’s SEO update.
Ok, here we are again… another day, another round of SEO updates. With all these changes, the tide has gone out and we’re now learning who’s been swimming naked. So, how has your website faired in the most recent series of Panda and Penguin SEO updates?
From onsite factors like: internal linking, keyword stuffing, sneaky redirects, hidden text and more to offsite factors like: paid links, footer links, foreign language links and not enough diversity… Those with weak SEO strategies have been punished.
Like Dave always does, he sorts the facts from the fiction, makes the complex simple and speaks from experience – download his most recent Panda and Penguin update mp3 here.
It’s free… no optins… no hoops to jump through… just the best information he can share to help you.
We’ll see you at the top.
Dave & The Melbourne SEO Services Team.
Ps. Been hit by Panda? Want Dave to review your site and give you a clear recovery action plan? Click here and book a consult.
"Let me help you put more cash in your pocket" - Dave
Other Posts You May Be Interested In:
Sent with Reeder
Sent from my iPhone
Panda, Penguin & The State Of SEO.
Click here to download Dave's SEO update.
Ok so here we area again... another day, another round of SEO updates. The tide has gone out and we're learning who's been swimming naked. How has your website faired in the most recent series of Panda and Penguin SEO updates?
From onsite factors like: internal linking, keyword stuffing, sneaky redirects, hidden text and more to offsite factors like: paid links, footer links, foreign language links and not enough diversity... Those with weak SEO strategies have been punished.
Like Dave always does, he sorts the facts from the fiction, makes the complex simple and tells it how things are from experience. Download his most recent Panda and Penguin update mp3 here.
It's free... no optins... no hoops to jump through... just the best information he can share to help you.
We'll see you at the top.
Dave & The Melbourne SEO Services Team.
Ps. Been hit by Panda? Want Dave to review your site and give you a clear recovery action
Ok so here we area again... another day, another round of SEO updates. The tide has gone out and we're learning who's been swimming naked. How has your website faired in the most recent series of Panda and Penguin SEO updates?
From onsite factors like: internal linking, keyword stuffing, sneaky redirects, hidden text and more to offsite factors like: paid links, footer links, foreign language links and not enough diversity... Those with weak SEO strategies have been punished.
Like Dave always does, he sorts the facts from the fiction, makes the complex simple and tells it how things are from experience. Download his most recent Panda and Penguin update mp3 here.
It's free... no optins... no hoops to jump through... just the best information he can share to help you.
We'll see you at the top.
Dave & The Melbourne SEO Services Team.
Ps. Been hit by Panda? Want Dave to review your site and give you a clear recovery action
Monday, May 7, 2012
Sunday, May 6, 2012
5 Traits Of A Top SEO Firm Australia
There are a lot of SEO companies today, so how do you go about choosing the best SEO firm Australia to help with your business? Here are 5 characteristics you should look for:
Ethical and Transparent
This may seem obvious, but you need to get a good feeling when working with an SEO company. Moreover, they should be able to explain, in simple terms, what it is they're doing. Good SEO doesn't have to be complicated or mystifying.
Proven Track Record
Don't work with frauds, phonies or wannabes… this is your business, your livelihood. Any good SEO firm Australia should be able to show you results of their work. What you're looking for here are verifiable examples of good rankings - if you're given examples like "Grandma Joe's Pizza Shop Melbourne", ask to see rankings for broader keywords too - keywords for which people are actually searching.
Tailored Service
As with most things in life, one size doesn't fit all. Accordingly, the best SEO company should start by
Ethical and Transparent
This may seem obvious, but you need to get a good feeling when working with an SEO company. Moreover, they should be able to explain, in simple terms, what it is they're doing. Good SEO doesn't have to be complicated or mystifying.
Proven Track Record
Don't work with frauds, phonies or wannabes… this is your business, your livelihood. Any good SEO firm Australia should be able to show you results of their work. What you're looking for here are verifiable examples of good rankings - if you're given examples like "Grandma Joe's Pizza Shop Melbourne", ask to see rankings for broader keywords too - keywords for which people are actually searching.
Tailored Service
As with most things in life, one size doesn't fit all. Accordingly, the best SEO company should start by
Thursday, May 3, 2012
Understand Your Site And Traffic Through Website Reporting
Unlike many traditional marketing methods, with SEO you are able to get a very clear, measurable result for your efforts. You are able to see where you appear on Google, how many new visitors this brought to your website and how many of these visitors went on to make a purchase. And that's just the beginning…
Once you start to see the benefits of a successful SEO campaign (through website reporting), it can become very addictive. You'll look to identify new keywords, bringing you even more visitors, and then improve the rate at which your website converts these visitors into sales. That’s why SEO needs to be a part of your long-term sales and marketing strategy.
The fact is, you can't improve what you don't track… and that's why we suggest you track everything! If you don't currently have any tracking on your website, check out a free service called Google Analytics - it'll provide you with more information than you'll know what to do with.
The key metrics we like
Once you start to see the benefits of a successful SEO campaign (through website reporting), it can become very addictive. You'll look to identify new keywords, bringing you even more visitors, and then improve the rate at which your website converts these visitors into sales. That’s why SEO needs to be a part of your long-term sales and marketing strategy.
The fact is, you can't improve what you don't track… and that's why we suggest you track everything! If you don't currently have any tracking on your website, check out a free service called Google Analytics - it'll provide you with more information than you'll know what to do with.
The key metrics we like
The Google Penguin Update And Other SEO News
[caption id="attachment_7429" align="alignleft" width="243" caption="Cute but can be deadly at times."][/caption]
Another day another Google Update - we've now had multiple Panda updates, over optimisation filters and now the Google Penguin update. I haven't seen this many updates from Google in such a short time in my entire SEO history.
Here's the link to Google's blog about the most recent update:
www.googlewebmastercentral.blogspot.com.au/2012/04/another-step-to-reward-high-quality.html
Interestingly, when you read it you'll find there's nothing new here and we've been teaching these best practises for years (as such our clients have been safe with the most recent update). Perhaps what's changed is how Google is now targeting these algorithmically?
In any case, there's blood in the water and people are still jumping to conclusions as to what's going on. With so many changes released all in one go, it's actually getting harder to isolate what issues a website might
Another day another Google Update - we've now had multiple Panda updates, over optimisation filters and now the Google Penguin update. I haven't seen this many updates from Google in such a short time in my entire SEO history.
Here's the link to Google's blog about the most recent update:
www.googlewebmastercentral.blogspot.com.au/2012/04/another-step-to-reward-high-quality.html
Interestingly, when you read it you'll find there's nothing new here and we've been teaching these best practises for years (as such our clients have been safe with the most recent update). Perhaps what's changed is how Google is now targeting these algorithmically?
In any case, there's blood in the water and people are still jumping to conclusions as to what's going on. With so many changes released all in one go, it's actually getting harder to isolate what issues a website might
Tuesday, May 1, 2012
The Basics Of Web Site Optimisation
Having identified the keywords you're going to target, you now need to ensure Google sees your website as a good match for those keywords when people are searching them. This is called website optimisation. To do this you need to put your keywords in the right places on your website - this is know as onpage optimisation.
We recommend each page of your website should only be optimised for a maximum of 1-2 keywords. And for each page, include your keyword in the following places:
The title tag
The meta description
The meta keywords
Within an H1 tag
Early and often in the text on your webpage
Within an internal link
*Please note: If you don't know html, you may not be familiar with these terms, but that's OK. Just pass this information onto your web designer or SEO company.
Link Building
Arguably the most important stage in any SEO campaign, link building is how you make your website become more popular. Simply put, you want to get as many links to your
We recommend each page of your website should only be optimised for a maximum of 1-2 keywords. And for each page, include your keyword in the following places:
The title tag
The meta description
The meta keywords
Within an H1 tag
Early and often in the text on your webpage
Within an internal link
*Please note: If you don't know html, you may not be familiar with these terms, but that's OK. Just pass this information onto your web designer or SEO company.
Link Building
Arguably the most important stage in any SEO campaign, link building is how you make your website become more popular. Simply put, you want to get as many links to your
Subscribe to:
Posts (Atom)
