Robert Somerville Launching A New Site

Entrepreneur, Dave Jenyns interviews Robert Somerville. To listen to the podcast please click here: Robert Somerville podcast.

Here is a sample clip of the interview:

David: Welcome guys for another call for the seomethod.com, your SEO guide and SEO expert. David Jenyns here, and I’m actually very privileged and lucky to be joined by one of the leaders in the SEO world. I suppose you’d say he is one of the main guys behind what Ed Dale’s SEO lab, or his lab as he calls it. He does a lot of testing for Ed and really is very much an expert in his own right as well. So I’m very excited about this call and I’d like to welcome you to the line Rob.

Rob: Indeed David and it is a pleasure to be with you. And welcome to all your listeners.

David: Fantastic. We’ll jump straight into it because I don’t like to muck around. My first question straight off the bat is just to find out a little bit about this. If you are to launch a new site, what’s the process that you go through for launching a new site? Do you have stages, or how do you systemize it, what the plan is that you use for promoting a new site.

Hopefully we’ll draw some parallels to the way the SEO method works. I know a lot of what you do is based in those good solid fundamentals for SEO. That is across the board. I’m sure our plans will be quite similar. You’ve got a new site – what do you do?

Rob: Well I mean that’s a very big question you’re asking – a promotion plan for a new site. There are so many different focuses for what that new site might be targeted towards. I assume you want me to make reference to what I represent, which is the Thirty Day Challenge. For that, we’re about testing niches. We teach people how to get started on the internet, so how to break into a brand new niche for the first time. That’s what we teach. Why don’t we talk about it in relation to that and if you’ve got some other niche targeting areas you want to talk about, then perhaps I can offer my opinion about that.

David: Yes, that sounds good. Let’s really try and focus it in to the actual promotion side of things. Because the Thirty Day Challenge goes through so much stuff and is fantastic for anyone who’s getting started because it goes right from building all the way through. I’m really interested to hear the nuts and bolts of the actual promotion side of things.

Bob: Yes indeed. Although it would be remiss of me not to actually make some mention of keyword and market research. Because if you don’t have that under control, if you don’t absolutely know the dynamics of the niche or market that you’re entering into, then your promotion strategies could be way off the ball. If you’re going to be targeting a very competitive niche, then you need to apply a different marketing strategy, or certainly a more aggressive marketing promotion strategy than if you’re targeting a rather non-competitive niche.

In the Thirty Day Challenge, we teach that principle. We use Market Samurai to assist in getting your head around the dynamics of your niche or market. This is so you know the level of competition you’re going to be facing but also the quality of competition you’re going to be facing.

I guess right from the outset, the type of website that you develop may or may not assist you in your ultimate promotion. Now in the Thirty Day Challenge, we recommend blogs, and specifically we recommend WordPress blogs. We believe across the breadth of functionality that you need, but also in terms of the ease of installation, ease of maintenance and ease of publishing, WordPress blog represents the most efficient website structure to get something on line. You can target it to a set of key niche words and the blog site structure, the website structure assists you ultimately in your promotion.

So having the right website, or having a website system that assists you in your promotion can benefit you in terms of your long term promotion for your site.

Entrepreneur, Dave Jenyns interviews Robert Somerville. To listen to the podcast please click here: Robert Somerville podcast. If you enjoyed this interview make sure you check out Jim Edwards.

Michel Fortin How Copy Relates To SEO

Melbourne SEO Services owner, David Jenyns interviews Michel Fortin. To listen to this interview, click here: Michel Fortin interview.

David: Hi guys, David Jenyns from the seomethod.com where we talk about different SEO training methods and SEO techniques and we’re extremely lucky and privileged to have one of the world’s premier copywriters here. He’s had twenty plus years experience. He’s sought out around the world for writing copy for some of the top internet marketers both on and off line. He’s been called ‘disgustingly good’ by the late great Gary Halbert. He’s written copy for John Reese, Yanik Silver, Sean Casey , Stephen Pierce, Mark Joiner, Frank Kern, Jay Abrahams, to name a few. He’s excellent at what he does. He’s extremely passionate about copywriting and I think that’s one of the things that makes him stand out for me. We’re very privileged to have him on the line and I’d like to welcome Michel Fortin.

Michel: Thanks David. I’m glad to be here.

David: Excellent. Now we’ll jump straight into it. This series is coupling a course that is primarily about SEO and I know you’re known for your copy. What I wanted to talk about was how copy relates to SEO, especially on page SEO and that sort of thing. When we talk about SEO it’s all about driving traffic and getting people to your site, and copy is all about converting that traffic once they get there. So to start, I would be interested to find out, you have a few different websites. I’d be interested to find out how you’re driving traffic to your sites.

Michel: Well, there are several sites I have in several business categories. You’ve got the content sites, that are ad supported, or ad generated and the money is made not so much in buying products but in people clicking on ads. And those I pay specific attention to SEO. But on sales sites where the main thrust of the site is about selling a product or a series of products, the goal is not so much on organic traffic. In fact most of these sites, the traffic is purchased through pay per click advertising. But there is some level of consciousness about making sure there are SEO things that are intact in the page.

Now there are various strategies and we could talk all day long about this and this is your strength. Mine is not SEO per se, I’m not an SEO expert by any stretch. But I do know there are a variety of different things that we do from the copywriting stand point in order to increase the SEO magnetization if you could call it that, of traffic, through for example, better keywords, keywords that are highly searched for, and especially keywords that match and meet a mindset of the people doing the search.

A lot of people can search a lot for one particular product but it doesn’t mean they are targeted. The most important thing I look at when I do some copywriting, especially paying attention to SEO, is not so much that I’m looking for traffic. What I’m looking for is quality. What I try to do is not choose words that are high search in terms of high search volume. I tend to look at long tail or mostly words that fit in a specific phrase that matches and is congruent with the mindset of the traffic.

When they hit my page, they hit my sales site, that frame of mind is so important, my copy needs to be congruent. I split tested it and some of my top clients have split tested this. We have found that when you have copy, especially in a headline, the H1 tag, if the copy matches what they’ve been looking for, if it matches the frame of mind, not just the keywords but the frame of mind of the searcher, not only are you going to increase traffic but you’re going to increase traffic of such high quality that it will convert far more.

Melbourne SEO Services owner, David Jenyns interviews Michel Fortin. To listen to this interview, click here: Michel Fortin interview.

Author Pete Williams

Entrepreneur, David Jenyns interviews Pete Williams. To listen to the mp3 click here: Pete Williams mp3

Here is a clip of the mp3.

David: Welcome to another call for theSEOmethod.com where we give free tips in SEO training. I’m very excited today to be joined by Pete Williams. You may have heard of him. He’s another one of the guys behind selling the MCG and that’s how I first got to know Pete. I’ve known him for many years now. He’s been a key player in the 30-Day Challenge.

He’s an author, speaker, Cleo Bachelor of the Year contender and entrepreneur. I suppose you’d say he’s a very successful business owner in his own right and I think that’s what I like most about Pete. He’s successful outside the realm of internet marketing so he’s really applying what it is that he knows. I’d like to welcome you to the call Pete.

Pete: Thanks Dave, and much appreciated. It’s good to be here.

David: Excellent. We’ll dive straight in. This call is all about driving traffic to your website through any means possible and also through the SEO basics specifically. To start off, I know you do a lot of work with your separate business outside of the internet marketing realm, which is in the telco area. When you’re setting up that website, how do you go about driving traffic to that website?

Pete: Sure. Well to put in context, my real world business or what I call my babysitting business is a telco company where we sell and install real world phone systems in offices around Australia. Most of our leads come from the web. So even though we’re a real world business with bricks and mortar offices in a couple of different states, we’re very much web- based in terms of the marketing side of things.

In terms of traffic, we’ve got two main sources of traffic, one’s pay per click and one is SEO. For the first couple of years, once we got the site up and running, we were very heavy with AdWords. We’re still a six figure spender a year on AdWords, very high six figures. We’ve actually found in the last couple of years that the SEO traffic we’re getting to our various sites in the network we have, far outweighs the pay per click traffic. So definitely SEO is our lead source these days.

We still find that AdWords is a strong player and primarily our main source when we’re trying to crack into a new market and get the traffic to the site and see what keywords are coming through and all the kind of stuff.

David: With the pay per click, what sort of keywords are you targeting for how you get clients in?

Pete: In my opinion, we’ve got two groups of keywords. We’ve got the actual specific product based stuff. To give an analogy to people, if we’re saying a shoe store, things like Nike shocks, or Nike structure, or the model type keywords if people are searching for particular products we sell. Then we’ve got the generic high level stuff, so running shoes, or Nike in general, very broad terms. That is the two buckets that I consider our traffic comes through.
David: From a conversion point of view I know when you do pay per click, you obviously monitor a lot of conversions, what is the difference you see between those two types of keywords from a user and conversion perspective?

Pete: It’s surprising actually. We’ve found in the telco niche in particular anyway, there is not a whole lot of difference in the conversion rates. My personal opinion is that I think people who are going through AdWords tend to be more buyers than SEO. This is unfortunately not backed up by some stats in front of me, but this is the gut feeling that I’ve always had and that I think plays out.

The market is getting wiser these days. Three or four years ago, people didn’t know the difference between the sponsored links and the natural listings on search engines like Google. So they just clicked anywhere they saw a relevant ad. People are getting more educated, they’re getting wiser to the way the whole search engine results page is laid out.

People who are looking for information go for the SEO natural links listings. They are familiar with how that algorithm works or is meant to work. People who want to buy stuff tend to go to the AdWords listings because they know they’re going to go to a store. No one generally does pay per click.

For information sites, you do pay per click because you know you’re going to make a return on your investment. That’s also my personal habit too. If I’m going to go on line and buy something, I tend to go to the pay per click listings. That’s what I seem to find in my experience is that is where the stores are, that’s where you’re going to get a better experience a lot of the time. That’s my quick take on the difference from a conversion perspective. Realistically, in the space we play it in the telco game standpoint, it’s pretty similar.

Entrepreneur, David Jenyns interviews Pete Williams. To listen to the mp3 click here: Pete Williams mp3. If you enjoyed this interview than why don’t you check out Jimmy Brown.

James Schramko Talks About Market Research for Websites

Melbourne SEO Services owner, Dave Jenyns interviews James Schramko. To listen to this podcast click here: James Schramko podcast.

Here is a sample of the interview below:

David: Hi guys, David Jenyns here from the SEO method talking about different SEO techniques and SEO training and we’re actually really lucky today to be joined by James Schramko. I’m extremely excited to chat with James. For me, he’s come out as super affiliate and he’s connecting with all the right people. He’s shared the stage with Jeff Johnson, Brad Fallon, Eben Pagan, Perry Belcher and a whole host of names. I think what I most like about James is the style in which he delivers his material. It’s very straight up, it’s very honest, he doesn’t hold anything back, and I suppose I’ve slightly pre framed this call. Not holding anything back, hopefully he gives us all his best stuff. I’d like to welcome James to the call.

James: How are you going David?

David: Excellent. Thanks for your time. I know it’s always hard to make time in everybody’s busy schedules. I’ll jump straight to it. Just to kick things off, this is all about the SEO method and how you drive traffic or how you drive traffic to your sites. When you’re first starting up a brand new domain and you’re about to start promoting that domain name, I would be interested to work through the process you go for promoting that domain name.

James: The first thing I would do when I’m setting up a new site is, I would do some research so I can plan out how I want to build the site around it. I come up with an SEO basic plan. I like to go for the SEO side of it. I like to have a good on page structure. I’m also going to use that research to drive my off page content pointing back to it. As you know, you have to have your links having the right words. You also have to pay careful attention as to what page you’re linking back to. Research is a big component of that.

David: When you say research, are we talking keyword research, I know you promote Market Samurai. Is that what you mean by research, or do you also mean looking into what other people are doing? How do you do that?

James: There are a number of things I’ll do for my research. Market Samurai is a great starting point. That would definitely help. There are more advanced things you can do as well, like actually run a pay per click campaign to find the high converting key phrases. Once you do, you can start matching your offers and going for higher conversions.

If you get you search query report going in your account with Google, then you can really get a feel for what sort of words people are finding a site for in the early phase. Then you can build out the site according to what the market’s telling you are high conversion type keywords. Everything I do is focused around buying keywords and going for the conversion.

David: Let’s say we take something from scratch, because I know you’re big into systems and systematizing a lot of what you do. That’s one of the ways I think you’ve been able to scale out what you’ve done so quickly. You’ve just registered a new domain name, you’re about to do some research. You figure out, yes, this is the product or whatever I’m trying to promote. You use some Market Samurai. Do you typically drive pay per click traffic first? When you go through the process, I know there are lots of things you can do, as far as in your systematized process, where do you start?

James: What I’m trying to do is accelerate my understanding of where the money is. So I will run some pay per click in the beginning to get data. I’ll use that data then to build more content. The content I’ll start distributing out across different networks using some of the things like Article Marketing. You’re probably familiar with that sort of stuff. Then I’ll use blog comments and then forums and press releases. I’ll also get links from other blogs by using some blog networks.

The combination of that is really going to power up the pages that you want to rank well and the ones that convert well.

Melbourne SEO Services owner, Dave Jenyns interviews James Schramko. To listen to this podcast click here: James Schramko podcast. If you enjoyed this treat why not check out Joel Comm.

Jason Jell Talks About Keyword Elite

Entrepreneur, David Jenyns interviews Jason Jell. Click here to listen to the MP3 of Jason Jell.

Here is a clip of the interview:

David: I’m excited to be joined today by one of the main guys who is influential in the Brad Callen’s line of software, the Elite software, like the SEO Elite and Keyword Elite. He’s been in SEO for a Fortune 500 company, does SEO consulting, does a lot of the training for Brad’s products. He really does know the SEO basics extremely well. So I’m very excited to have Jason Jell on the phone. Are you there Jason?

Jason: Yes, I’m here. Thanks for the nice intro David. It’s a pleasure to be here, and it’s a pleasure to talk to all your people. I hope we can give them some good information.

David: I always love talking about SEO training with someone who knows what they’re talking about. If we dive straight into it, one of the first things I wanted to talk about was when you’re about to launch a new website, what are the steps and the process you go through for getting that website ranked? I know it’s a pretty broad question so perhaps tackle it however you like.

Jason: I think in just trying to do these types of things when I was coming up and when I tried it and I failed and when I tried it and I actually succeeded, I think the biggest steps for me were coming into it with a well defined keyword plan.

People will create a brand new website and they’ll slap pages up and they never have legitimate keyword targets. They don’t spend the time to look at what kind of search volume, who am I targeting here, what kind of competition am I targeting. They’ll just slap pages up and then six months later they’ll look and they’ll say, I have no traffic. Then they’ll realize either they targeted terms with no traffic or they targeted a term they couldn’t possibly compete in a reasonable amount of time.

For me, when I’m coming into a new site in particular, I will spend twice as much time on keyword development, keyword analysis before I write one bit of content. Then I know when I do get to the point and I start on content generation, I know I have legitimate targets, I have measurable endpoints so I can say, I’m going after this set of terms. This set of terms has x amount of searches, so if I pull a certain amount of rank, then I know I’ll pull this much traffic. If you can’t pull the traffic, you’re never going to get anywhere.

It’s a pretty standard procedure for me across the board. I see consulting is always the biggest thing that people seem to get wrong. They don’t put in the proper amount of time for the keyword research.

Entrepreneur, David Jenyns interviews Jason Jell. Click here to listen to the MP3 of Jason Jell. If you liked this interview, check out Ken Evoy.