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Tuesday, December 28, 2010
Wednesday, December 22, 2010
Tuesday, December 21, 2010
Quality Link Building Tip – Are Relevant Sites Better?
#1 Melbourne SEO Services Company
Are you building alien backlinks?
When you’re starting an online SEO campaign you would naturally want to implement a quality link building strategy. You might then wonder if you need to have links coming to your site only from sites which have the same or a similar theme? For example, if your site is about dentistry, should the links you build be from sites about health, teeth whitening and so on?
We’ve done some testing and found that this is not the case. Google doesn’t seem to impose a penalty on sites with links coming from off topic sites. In their eyes, the more links, the better, regardless of whether those links come from relevant sites or not.
With that said, I think you need to try and get into the mind of Google a little, and imagine what could happen in the future. It makes sense that links coming from relevant, on topic sites will carry more weight than those that don’t . In the future, it’s likely that when websites have links from relevant websites, they’ll be pushed higher in the rankings.
We can’t say for sure but since this is a definite possibility for the future, it would be good practice to start now. If all your websites have links only from ‘on topic’ websites, we think this is a good thing, and will stand you in good stead with Google.
No doubt you’re surfing around the web and will find a whole bunch of opposing views when it comes to this topic but, even though people may think that their site has been penalized because the linking sites are not relevant this may not be the case. The site might have been penalized for another reason entirely. Maybe you have linked to spam blogs for example, which Google doesn’t like, and this might be the reason Google does not like your site.
The fact is, SEO doesn’t happen in a vacuum and there could be a whole lot of factors at play here. It’s actually very difficult to isolate specific variables and say definitively that doing ‘x’ causes ‘y’ changes in the rankings.
Anyway, that’s what we’ve found in relation to quality link building strategies, if you’re keen to get us to apply everything we know to get your website #1 on Google, pick up the phone and call us today.
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Organic Search – Do CTR And Bounce Rate Matter?
#1 Melbourne SEO Services Company
Does your click through rate and bounce rate affect your rankings within the organic search results?
Are bounce rates hurting your chances of success?
This is a two part question. Question one is whether having a higher click through rate is going to increase your rankings within the search engine results page? The thinking behind this question is that if you’re getting a higher click through rate, users find your website more relevant than the competition and therefore Google would reward you with higher positioning.
Question two is whether having a high bounce rate can affect your search engine results page? The thinking behind this question is that if a user clicks your link because they think it is relevant, visit the web page, don’t find what they want and bounce straight back to Google, then Google would move you lower down in the SERPs – because you’re not what they were looking for and therefore less relevant.
So is there any truth to these assumptions? Here at Melbourne SEO Services we haven’t found either to be the case.
To debunk myths, I often wonder how I would game the search engine if they were true?
Perhaps you could get a software program to use a proxy rotation server that would repeatedly click the links on your website within the organic results to move it up the rankings? Or perhaps you could hire a team in India to click your website in the SERPs to shift it up?
And then there’s the whole bounce rate issue. Perhaps you could go to your competitors, click their link, click ‘Back’ immediately – increasing their bounce rate?
And that’s just a few ideas I came up with off the top of my head. I’m sure the smart people at Google have thought all of these possibilities through.
With all that said and done, I think the only time I have seen the click through rate of a listing in Google affect the search engine results page is with personalized search. That is, when you’re logged into your Gmail account, Google analyzes your clicks and modifies the results based on your patterns. Again I think most SEOers have it wrong and I think all of this is over emphasized. It really only affects your website’s ranks or similar sites you visit regularly.
In short, click through and/or bounce rates don’t affect organic listings!
Now that’s not to say you shouldn’t try to improve your click through rate by improving your title tags and meta descriptions. Who knows, doing a few tweaks and increasing click through rate might even be easier than trying to find a new keyword to optimize for.
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Monday, December 20, 2010
Wearable HD camcorder. About to take things to the next level :) #bestpresentever
Imagine snowboarding, mt biking, paragliding, rally driving and more - the options are unlimited. Thanks Caz, you're my favourite. Xox
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Sunday, December 19, 2010
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Monday, December 6, 2010
Top Reasons To Buy And Sell Websites
I’ve been selling off some of my inventory from my SEO services business. They were test sites and I’ve been primarily using Flippa.
We initially purchased about five hundred or more domain names that we loaded up with a whole lot of content from Yanik Silver’s Public Domain Goldmine. We did this about four or five years ago now and the whole reason for doing that was to get our SEO skills up to scratch. It’s only recently that we’ve been going back through looking at our inventory, seeing what’s working, what’s ranking, what’s not because we’re shifting focus a little bit. We decided let’s just clear it out and that’s why we looked to start selling on Flippa.
Some people are used to only selling new sites. Some have sold them to clients doing the offline business model, some have sold them when they occasionally do a presentation somewhere, they’ll actually include a custom built website and have their team build a website for their end user. They may need to turn around old sites.
That’s part of the reason for wanting to clear out this inventory, a lot of people said, why do you want to sell these old sites when you have an SEO course, that is a pretty common question. There is going to be a point where you need to sell. I felt like there was brain space being taken up by having these domain names.
We were mainly using them to sell $17 e books and I realized, and this is a lesson I’ve heard many people talk about, the idea that there is very little difference between selling a $17 e book and a $17,000 course or something like that. It’s just extra zeros on the end, so I thought ,rather than chewing up my time focusing in on $17 small projects, how about I start to focus on the big projects. That’s why we decided to go through and clear out this inventory, so that way I could start to focus on the bigger deals.
Rich Dad Poor Dad talks about it, Robert Kiyosaki ,when he talks about, you start off working on the small deals and you get those runs on the board and that’s when you start to move up to your medium and then your bigger sized deals. We went through the inventory to identify what it was that would most likely sell.
There are a few key things that people are looking for when they’re buying a domain name. It’s the same thing when you look for aged domain names as well. PR is important, the age of the domain name, whether a good solid keyword that’s getting some good traffic in it is in the actual url.
If you’re looking at existing sites as well, you want to make sure you look at how much traffic is it getting. That’s the core part of the domain name. In addition to that, what is the business that’s built on the back end of the domain name as well. What is the monetization method, if there’s a product involved, is there a list involved, those types of things.
So we started off at the lowest common denominator at first and we thought, let’s focus on the websites that have good PR, good age and a little bit of traffic. They’re the ones that we started to sell on Flippa first, and then we’ve been using that to get our skills up. Now we’ve started to introduce selling some of the other sites that have lists added to them and products and selling on ClickBank type products and that type of thing.
To recap here, Jay Abraham says similar things, spend your time on the best and highest use of your time. So we’re actually evolving our business, strategically working out where our maximum profit for our attention is and we’re dumping the sites that aren’t going to achieve that for us. That’s the first step.
Secondly we’re now moving from just domains and just basic sites into actual businesses.
These are the important things to consider when flipping websites or buying and selling websites.
Keyword Research For Full Time Domainers
People may be interested to know what a full time domainer is. Some people are in the internet marketing space and they’re familiar with buying and selling websites. It may be difficult to separate the two because they are very similar. There is an overlap between internet marketing and buying and selling domains and websites and domain names. Essentially it’s the same thing.
However there are some subtle differences in terms of domaining, keyword research, in that some domainers may buy a domain name and park it at a parking company, in other words they might put ads on it versus building it out into a website or a fully fledged business. There are some subtleties and things you’ll pick up along the way but that is essentially the difference.
This is our core business, we buy and develop domains. We’re full time and have people who do it for us, the development part. That’s all we do. We rarely sell domains. We only usually sell under exceptional circumstances but our core model is building out as many as we can.
So when you’re buying these domain names, if you’re not looking to sell, often when you sell something you get a big capital hit at that point in time. These businesses that we’re buying, or these domain names, we’re monetizing and it’s really about adding it to that portfolio, creating a cash flow and then building that cash flow, thanks to great search engine optimization strategies.
It’s literally about getting the domain name up to a certain point where it can sit by itself and you just get that passive income without us really doing anything to it.
I’ve been doing this since the dawn of time, starting on the internet way back when modems were around, dial up modems and BBSs and that type of thing. From domain name registering, we’re based here in Melbourne, Australia and before Melbourne IT, we were registering domain names through Melbourne Uni.
Melbourne University was actually the place to register domain names a very long time ago before ICANN and before any other industry bodies. You literally had to fax off your paper work or send it off in the post, sign your life away and eventually if, subject to their blessing, you may get the domain.
There’s been a huge evolution and we can see the way the market places change now.
There are quite a few stories because I’ve bought quite a lot of domains but a couple stand out. One of them was when we were bidding at an auction and it was a domain that I particularly wanted and I was very passionate about it. It was in a niche that we operate in. I happened to be on holidays with my family and kids at the Gold Coast and I ended up sneaking out of bed one morning because the auction was at 5am.
I’m sitting there in this big place looking over the sea belting away. At the time, there was only one other bidder and he was bidding against me at a really rapid pace. Literally the domain went from $60, which was the minimum bid, straight up into the thousands. I actually can’t remember the domain, it was a dot com but it was a generic keyword. It was one of those things at the time, now this was quite a few years back, there weren’t a lot of people around bidding in this particular auction platform. I won’t name it.
What ended up happening was the other bidder was bidding so much and at such a rapid pace I just thought, this is a robot, this is not some person who’s bidding, this can’t be real. So at 5am in the morning I ended up giving up on that, only to find later when I questioned the auction platform, the people who run the place, they said, oh, no, we can assure you it wasn’t. I checked into it and it was one of the world’s largest domain holders who operates out of the Cayman Islands who had a lot deeper pockets than I had.
Listen To This Simon Johnson Interview About Buying And Selling Domains.
Visit: http://www.davidjenyns.com
However there are some subtle differences in terms of domaining, keyword research, in that some domainers may buy a domain name and park it at a parking company, in other words they might put ads on it versus building it out into a website or a fully fledged business. There are some subtleties and things you’ll pick up along the way but that is essentially the difference.
This is our core business, we buy and develop domains. We’re full time and have people who do it for us, the development part. That’s all we do. We rarely sell domains. We only usually sell under exceptional circumstances but our core model is building out as many as we can.
So when you’re buying these domain names, if you’re not looking to sell, often when you sell something you get a big capital hit at that point in time. These businesses that we’re buying, or these domain names, we’re monetizing and it’s really about adding it to that portfolio, creating a cash flow and then building that cash flow, thanks to great search engine optimization strategies.
It’s literally about getting the domain name up to a certain point where it can sit by itself and you just get that passive income without us really doing anything to it.
I’ve been doing this since the dawn of time, starting on the internet way back when modems were around, dial up modems and BBSs and that type of thing. From domain name registering, we’re based here in Melbourne, Australia and before Melbourne IT, we were registering domain names through Melbourne Uni.
Melbourne University was actually the place to register domain names a very long time ago before ICANN and before any other industry bodies. You literally had to fax off your paper work or send it off in the post, sign your life away and eventually if, subject to their blessing, you may get the domain.
There’s been a huge evolution and we can see the way the market places change now.
There are quite a few stories because I’ve bought quite a lot of domains but a couple stand out. One of them was when we were bidding at an auction and it was a domain that I particularly wanted and I was very passionate about it. It was in a niche that we operate in. I happened to be on holidays with my family and kids at the Gold Coast and I ended up sneaking out of bed one morning because the auction was at 5am.
I’m sitting there in this big place looking over the sea belting away. At the time, there was only one other bidder and he was bidding against me at a really rapid pace. Literally the domain went from $60, which was the minimum bid, straight up into the thousands. I actually can’t remember the domain, it was a dot com but it was a generic keyword. It was one of those things at the time, now this was quite a few years back, there weren’t a lot of people around bidding in this particular auction platform. I won’t name it.
What ended up happening was the other bidder was bidding so much and at such a rapid pace I just thought, this is a robot, this is not some person who’s bidding, this can’t be real. So at 5am in the morning I ended up giving up on that, only to find later when I questioned the auction platform, the people who run the place, they said, oh, no, we can assure you it wasn’t. I checked into it and it was one of the world’s largest domain holders who operates out of the Cayman Islands who had a lot deeper pockets than I had.
Listen To This Simon Johnson Interview About Buying And Selling Domains.
Visit: http://www.davidjenyns.com
Sunday, December 5, 2010
Saturday, December 4, 2010
Testing out iThoughts on my iPhone - a simple on page SEO mindmap {good?}
- On page seo
- Head tag
- Title tag (x1)
- Meta description (x1-2)
- Meta keywords (not really important)
- Content (x3-5)
- h1 tag (x1)
- Italics, bold and/or as anchor text in a link (x1-2)
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Thursday, December 2, 2010
Wednesday, December 1, 2010
Tuesday, November 30, 2010
Monday, November 29, 2010
Saturday, November 27, 2010
Different Linking Programs To Try Today
When doing SEO on a new site, there are a lot of different linking programs you can use. I can’t name them all. I did write a report on the whole linking thing. People can get it if they opt in to my list. It was a free thing I did, part of the Seven Step SEO Quick Start Guide, actually number seven, it was the seventh step. I talk about where to go get back links, how to go get them and things like that in seo training.
There’s a cool little service out there called Fiverr, fiverr.com. That site is just about people doing crazy things for $5. If you punch in SEO back links, you’re going to get these kids, students at colleges and so on, willing to put links on their dotedu site, the school site, pointing to your blog or something.
That’s a cool way to get some dotedu links and things like that very cheaply or inexpensively. It’s just a little tip that I found and I’ve been doing that. Shifting into the higher level linking material, this is more the importance of link building your own network. That’s a big part of what we’ve been doing.
We’ve been building a massive network and we’ve had a few times when a few of them have got linked together and we lose parts of that network but we keep building and where we are now, especially acquiring all the aged domain material.
For the high level linking material, at SEONitro we have a network of sites that are mostly PR3s, 20% PR4s, 20% PR2s and then PR5s and PR1s. You can definitely over optimize a site from that. Manual linking, a lot of the SEO professionals that lease out these networks from us, they will manually link to their clients. It goes on a post and in your post it’s best to have the links inside the post instead of at the bottom or the top. The best way to get authority from the site is getting a link from within the contextual block. So we do that.
These kind of sites, these high powered networks are totally automated except for manual linking if you want to do that. We’ve been doing this for a long time. Traffic King was built just to automate sites and networks of sites. In fact it was a cloaking system way back in the day. We were doing these networks, it was an AdSense type of thing. It’s turned into more of a white hat publishing, grey hat.
Any time you’re trying to manipulate the search engines, I think it’s grey hat.
It’s an incredible content domain management and publishing system, Traffic King Pro. I spoke at Yanik’s in 2007 and it was Underground 3 and what I spoke about was building your own SEO link network. I thought that was really important and really crucial for people to have to start building those kinds of networks because then you have the power on your own. You don’t have to go out and beg for links.
So now when I want to hit an industry, I have my networks that I can go do that. I thought it was important for other people to start building that and you don’t need Traffic King Pro to do it, you don’t need all these fancy tools or expensive tools, you can start base level just by using Fantastico and installing a WordPress blog or a Joomla site and there is other software out there that you can automate postings if you want or just manually post. Sometimes I put up sites and I’ll put up one post, that’s it and I’m done with it because I don’t want to share it with anyone else, I want those links going to my site.
So we’ve been doing this a long time. There are certain things you want to look out for when you are building your own network like getting different hosts. We use SEO Hosting a lot, it works really well because then the sites in your network are coming from different IPs. Be sure to change your name servers on that.
Listen To This Dori Friend Interview To Learn More About Effective SEO Tips.
Visit: http://www.podcastinterviews.com
There’s a cool little service out there called Fiverr, fiverr.com. That site is just about people doing crazy things for $5. If you punch in SEO back links, you’re going to get these kids, students at colleges and so on, willing to put links on their dotedu site, the school site, pointing to your blog or something.
That’s a cool way to get some dotedu links and things like that very cheaply or inexpensively. It’s just a little tip that I found and I’ve been doing that. Shifting into the higher level linking material, this is more the importance of link building your own network. That’s a big part of what we’ve been doing.
We’ve been building a massive network and we’ve had a few times when a few of them have got linked together and we lose parts of that network but we keep building and where we are now, especially acquiring all the aged domain material.
For the high level linking material, at SEONitro we have a network of sites that are mostly PR3s, 20% PR4s, 20% PR2s and then PR5s and PR1s. You can definitely over optimize a site from that. Manual linking, a lot of the SEO professionals that lease out these networks from us, they will manually link to their clients. It goes on a post and in your post it’s best to have the links inside the post instead of at the bottom or the top. The best way to get authority from the site is getting a link from within the contextual block. So we do that.
These kind of sites, these high powered networks are totally automated except for manual linking if you want to do that. We’ve been doing this for a long time. Traffic King was built just to automate sites and networks of sites. In fact it was a cloaking system way back in the day. We were doing these networks, it was an AdSense type of thing. It’s turned into more of a white hat publishing, grey hat.
Any time you’re trying to manipulate the search engines, I think it’s grey hat.
It’s an incredible content domain management and publishing system, Traffic King Pro. I spoke at Yanik’s in 2007 and it was Underground 3 and what I spoke about was building your own SEO link network. I thought that was really important and really crucial for people to have to start building those kinds of networks because then you have the power on your own. You don’t have to go out and beg for links.
So now when I want to hit an industry, I have my networks that I can go do that. I thought it was important for other people to start building that and you don’t need Traffic King Pro to do it, you don’t need all these fancy tools or expensive tools, you can start base level just by using Fantastico and installing a WordPress blog or a Joomla site and there is other software out there that you can automate postings if you want or just manually post. Sometimes I put up sites and I’ll put up one post, that’s it and I’m done with it because I don’t want to share it with anyone else, I want those links going to my site.
So we’ve been doing this a long time. There are certain things you want to look out for when you are building your own network like getting different hosts. We use SEO Hosting a lot, it works really well because then the sites in your network are coming from different IPs. Be sure to change your name servers on that.
Listen To This Dori Friend Interview To Learn More About Effective SEO Tips.
Visit: http://www.podcastinterviews.com
Thursday, November 25, 2010
Strategic SEO Services For Online Businesses
When we start an SEO campaign on one of our sites in our seo company, we just roll out as much as you can get from Directory Mazimizer. There are other places too, there are others I call them low level linking from membership sites and so on, like blog networks. There are tons of them, there are different kinds.
Some of the ones we’ve been testing out are SEO Link Vine and then there is AMA is well known and Unique Article Wizard, the Portal Feeder, the Syndicate Kahuna guys have one, plus we’ve got obviously our own and then we shift into the high level area. For low level linking we also use Linx Boss. I just started using them for getting links like that. They don’t put links in the content of the blogs, they put it on the footer of each post. That typically doesn’t work as well. There are some things about each one of those networks that are good and then things that are not so good. But I think they all have a place. I wouldn’t say, oh don’t use that because that’s no good. I think all the linking sites have a place.
You can never get linked to from somewhere that hurts you. This is a myth. If that was possible, then we could take out our competition. I have linked to a lot of people in my career and I have lost a lot of sites from getting reported from my network. None of my clients’ sites have ever been hurt. It’s who you point to, not who’s pointing to you, if that makes sense. You can’t control who’s pointing to you, or we could take down our competition. I’ll get some of my network sites reported and it has to be a manual review at that point and Google will de-index them because they’ll see this is just a link site. So I can lose, but I’ve never seen a money site taken down for that type of linking.
It depends on my mood as to how I hit things. I don’t have a structured way that I go about the link building process. It’s just, hey, let’s monitor, see where that site is and we’ll keep on hammering links from a variety of different sources until we get what we’re after. It’s pretty much that, although there is a lot of monitoring going on. If we’re blasting with links and all of a sudden we start going down into the hundreds, we’re pulling our feeds. We’re going to pull the feeds that are feeding links out into the network and we’re going to go to my low level network and put in a feed that is using the url, the keywords. It is like a free for all.
I do like, though, to study my competition. I’ll go look at the top ten on that page of the keyword and I will look to see what kind of links they’re getting. I don’t want to waste my network links on my sites that I don’t need all that authority pushed to them. When we went into the weight loss industry, we knew that we needed a ton of links everywhere we could get them. But for olive oil, organic olive oil, gourmet olive oil, it’s not been really tough. So I wouldn’t go hammer that site with a ton of links.
I started linking to it with a low level linking thing, I’m getting to the second page. I’m probably going to put a feed in from my network for a week or two, see where I’m at and then pull back. But I do study my competition. I also know in the olive oil industry too, their sites were very old. Even though my site was a 204 site, I went and got an older site and did a 302 Redirect for that, just because it helps out a little bit.
That initial start, that’s a great little start there, we’ve got the 301 Redirects after obviously doing appropriate research and knowing the keywords and competition. Then doing the directory sites, we looked through Directory Maximizer, then we start off with your low linking material which is our blog networks.
As an internet marketing expert as well, we use Linx Boss and then as part of our own network we have some low level linking style sites. Obviously we’re very big on automated material, so it’s either a service or a blog network where we can use something like Traffic King to be able to pump the feed out through to our own network.
Listen To This Dori Friend Interview To Learn More About Effective SEO Tips.
Visit: http://www.podcastinterviews.com
Wednesday, November 24, 2010
Tuesday, November 23, 2010
Focus On One Business And Everything Else Will Follow
My main stayer is my SEO business and that’s SEONitro. Recently I have been building networks for Brad Cowan. So it’s basically my technology, my networks with his branding. So finally I’m just focusing on my SEO business. I’ve had the shiny object syndrome that a lot of internet marketers get, where I wanted to do a little bit of everything and so I was just making a little bit of money at everything.
I’ve always made a very decent income even way back when I was a software developer for Apple, so my sights have always been pretty high. Since I started really focusing, mindfully focusing on one business, my income has exponentially expanded to places where I’ve never been and it’s really exciting for me. I consciously have to keep doing that to myself every time I see something, I say, oh, I can make money doing that. Then I say, no, no, come back, come back. I’m lucky I have an assistant who keeps me in check. She does, she says, focus, focus, focus. Just the simple words like that, focus. It really has done amazing things for me.
It is all about SEO. I’ve done a lot of other things in Traffic. I was the host of Traffic Rockstars in May and that was a big distraction for me outside of my SEO business. It was an incredible event and it was a free event. But it was a distraction, it was just one of those things. But I’ve been definitely the SEO behind the scenes for a long time, doing SEO for a lot of the big guys and also for myself too.
I don’t sell my services for SEO anymore. That was trading my time for money and I did not want to do that. Even though I did that for a while and I had other people working for me, right now I lease out my networks to people, not to beginners, mostly to other SEO professionals and people who have businesses that know what keywords convert for them. They've done their proper keyword research and know how to use them. That’s my typical target range, my clientele.
I also did a report for newbies to start out, the first thing to do when they get a site. A lot of people think it has to be aged to get it ranked in a lot of these major industries, but we just proved that it didn’t. We just ranked Brad Callan’s weight loss diet within three months for a lot of weight loss terms and that guy is really banking it right now in that industry.
It was a new site and in three months we got it ranking and this is what I did. I found a nice aged domain that had page rank. I’m all about buying expired domains, things that already have authority. Then we did a 301 Redirect for that. Now I know that sounds technical and so on but it is pretty simple, people can just google that. That instantly gives the domain age and authority and gets maybe some page rank because it transfers everything.
I do that on a pdf; it’s called sevenstepseo.com. You can get it there and it’s just a free pdf and it has five steps in it. That was the first one to get your site kick started. Then I tell people to start putting their sites in the directories just to get them indexed. Do a lot of lower level linking and then really pound it in with some higher level linking. But you’ve got to know what keywords convert for you. That’s the most important thing.
You need an SEO campaign because if your keywords don’t convert and this is actually going back to why I stopped taking on clients, too. We didn’t get paid until we got it onto the first page, but then they would say, oh that keyword doesn’t convert and they wouldn’t want to pay us anymore for that keyword after we’d worked maybe six months to get them there. So you need to know what keywords convert for you. That’s the most important thing.
Listen To This Dori Friend Interview To Learn More About Expert SEO.
Visit: http://www.podcastinterviews.com
Monday, November 22, 2010
Sunday, November 21, 2010
Saturday, November 20, 2010
The Importance Of Tracking In Any Business
Too many people come to us for the first time, and they’re just starting out in their business, they’re just confused, they don’t know if this is the right internet business strategy to be working on or what I was working on, did that make a difference? They’re just confused on where to work and spend their time. I have absolute total priority on what my team is going to do every week because I look at my numbers every week and I can pick two points that I call my highest leverage points and that’s what I’m having my team work on.
One right now that we’ve been trying to crack for a couple of months and that we’re doing test after test after test on is, we want to get our show up rate to the webinar we run, higher than what it is now. I know that is my highest leverage point. If I can jump my show up rate up 10%, it all falls to the bottom line in your numbers at the end of the month. So I have a priority. I know that is going to be the most important thing that my team can work on because that is going to bring in the most money through the door. It’s not split testing an email subject line, it’s not the back end transcript email, none of those things will bring me the highest dollars. It’s focusing on that show up.
The second thing for us is to keep increasing our conversion on the webinar. Once we’ve exhausted those and we reach the point where split test after split test we didn’t really increase that, then it’s maybe that we end up starting to work on something else because now those are the highest leverage points. You don’t know any of those things unless you track this thing; you’ve got to track it and know your metrics and know your numbers and be able to make those decisions.
We’ve been testing a lot of things to do with our webinar and for our search engine optimization strategies. What we’re doing right now, we used to send people to the registration page and there was only the one date which was usually five days out that they could register for. Our script would just pick a date and that was five days out and that’s what they could do. The show up rate has now bumped as we’ve given them the option to pick three different dates with three different times.
Now it’s three choices. We also just split tested a fourth choice and the fourth choice is sorry, these times are not going to work for me, but I’d like to learn more. This is a perfect example of now being able to know what decisions can be because I tracked this.
We try to track everything down to such a minute detail. Critical path pops into mind where we can identify where that low hanging fruit is, those really key leverage points and then spend our time on what is going to make a difference.
Listen To This Brian Johnson Interview To Learn More About Starting And Running A Business.
Visit: http://www.podcastinterviews.com
Thursday, November 18, 2010
Email Sequencing Tips For Your Business
When someone comes into one of our sites somewhere, they will receive a set of emails. They click on the first email, they go to registration. If they don’t click on the first email, the next day they get another email. It says, hey, hopefully you heard about Rich Schefren’s coaching program, but there is only 48 hours left to register. Click here if you want to join. Then if they still don’t join, they get another email a day later, except this email has a recording. It says, hey, there is only 24 hours left to register. Now you see what I’m doing here? There’s a deadline. I’ve got a deadline and hopefully they will respond to this deadline.
That’s 24 hours and then instead of this email having a lot of copy or a scroll of copy, there is only a little bit of copy that says, there is a very important message here from Rich. You’ve got to check out this video. Then it goes to Rich and there is a video of Rich who says, we have sent you a couple of emails about this, it will change your online business plan or whatever it is that you want to say in that video. We’re breaking the pattern a little bit right now.
The first two emails they have our typical header at the top. Then if they still don’t register they get one more email on the fourth day, except this is a text email, at least it looks like a text, no header on it and it basically says there are only 12 more hours to register. The reason it is text or looks like text is because we’re breaking the pattern. They’ve been seeing registration emails, now we want to put this one right in front of their face, just like a regular email to try to break that pattern.
Once they click on any of the emails and register, now they have gone into a different set of sequences. The first thing that happens is they go into the registration page and it’s a basic squeeze page, join our seminar. Then they go to a thank you page and from that thank you page you can do all kinds of things, do a tell a friend process where they can share this webinar with other friends. If you’re not doing that, you definitely should do that, it makes a big difference.
After they register, now they start going into sequence number two which is a confirmation series. Most people will look at this as a reminder series. It’s the wrong way to look at these.
They’ve just registered, four days left until the actual event that they’re going to attend. So you want to take advantage of those four days, not just to send reminder emails, you want to do what we call a reconsumption email. It’s an email about why they just made the best decision for their business. It’s all about the webinar. Or maybe the next one is grounding materials where they get a booklet with some questions that they are going to fill out on the webinar.
You have to be very careful about grounding materials not to put too much information in them because it will give people a preconceived notion about what they’re going to learn and they might not show up. There is the right approach to marketing through emails. You can give them a page and say we’re going to help you fill this out in the webinar. If you use those grounding materials in the right way it should help to reconfirm that this is really something they want to be on. What you want to do is get people who have registered to actually show up at the webinar. So these are just little techniques that we are doing and constantly improving to get people to show up.
The third email in this series is maybe a day before reminder. The day before reminder might be a video of Rich or whatever product we’re dealing with. The reason that we’re doing the video is not just to be cool and use a video but really it is because we want to give the visitor the opportunity to hear the voice of whoever is going to be on the webinar and see their face. We want them to come into this webinar comfortable and when they start to hear it, they have already heard the voice and seen the face and they’ve already bonded with that person.
So there’s a video the day before. Then of course they also get an email the day of, to remind them, so in the morning. We also send them an email about an hour before the webinar. If they’ve left us their cell phone or their mobile phone number, we also send them an SMS message to their number about fifteen minutes before.
So there are just some techniques we’re using right now that you could tweak, try, test, do all different types of things. This process of sending emails can be very effective.
Listen To This Brian Johnson Interview To Learn More About Starting And Running A Business.
Visit: http://www.podcastinterviews.com
Wednesday, November 17, 2010
Tuesday, November 16, 2010
Monday, November 15, 2010
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Thursday, November 11, 2010
Wednesday, November 10, 2010
Monday, November 8, 2010
As an SEO company, we get a lot of questions. Here are the answers:
I know I'm a little biased but if you're looking for the best SEO company you've found it. Here's my reply to some of the most commonly asked questions.
And if you want to find out more visit: www.melbourneSEOservices.com
Saturday, November 6, 2010
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