[caption id="attachment_7370" align="alignleft" width="243" caption="Do your research first."][/caption]
First things first, you've got to know the landscape of your market. You need to know how to do keyword research. What searches are your clients typing into Google? Who are you competing against and what are they doing? The aim here is to build a list of potential keywords to further analyse and at this point, the more the merrier.
Start with a common word or phrase that is appropriate to your business. Your starting point doesn't need to be clever or creative, just relevant to your business niche. For example, a good starting point, if you were a dentist, might be 'dentist'. Search this keyword using one of the following keyword tools:
Free Google Keyword Tool
Wordtracker
Market Samurai
These tools are designed to help you expand your keyword list by offering a number of derivatives or suggestions related to that keyword. They will also tell you how often those
Sunday, April 29, 2012
Thursday, April 26, 2012
Effective Project Management Tips Using The WWW Method!
[caption id="attachment_4184" align="alignleft" width="275" caption="Learn the Who, What and When of managing."][/caption]
The WWW method boils down effective project management tips to the Who, What and When of a job task and here we show you how to use that method to get the best out of your remote team.
Any project you run will need to center around answering the 3 W's:
That is WHO is best qualified to do the task; WHAT exactly are they going to do and how are they going to do it; and WHEN are they going to complete it by? If you keep these three things in mind when you set up and manage the project then you won’t go far wrong.
Once you've decided on the above, the next step is to communicate it to your staff. Make sure that you delegate the project with measurable deliverables.
That means clear communication to your remote worker or team about what is expected: if you need the "About Us" section of a web site up and running by the end of the week then make sure
The WWW method boils down effective project management tips to the Who, What and When of a job task and here we show you how to use that method to get the best out of your remote team.
Any project you run will need to center around answering the 3 W's:
That is WHO is best qualified to do the task; WHAT exactly are they going to do and how are they going to do it; and WHEN are they going to complete it by? If you keep these three things in mind when you set up and manage the project then you won’t go far wrong.
Once you've decided on the above, the next step is to communicate it to your staff. Make sure that you delegate the project with measurable deliverables.
That means clear communication to your remote worker or team about what is expected: if you need the "About Us" section of a web site up and running by the end of the week then make sure
Wednesday, April 25, 2012
Negative SEO And Why Links Can Hurt Your Site
I know, busy, busy, busy... we're all very busy :)
So, let's get to the point.
Here's the Small Business Internet Marketing Weekly where we summarise news and helpful links for small/medium sized business owners.
Here's what's news:
Negative SEO & Outing - my views are changing, I think links can hurt you
www.seobook.com/negative-seo-outing
More about negative SEO - doing your research
www.searchenginewatch.com/article/2169138/Negative-SEO-Looking-for-Answers-from-Google
Google Rich Snippet For Your Website - you really need to implement this
www.webpronews.com/google-authorship-can-help-level-the-playing-field-in-search-visibility-2012-04
Google indexing URLs with embedded YT videos - we're testing
www.reelseo.com/embedded-youtube-indexed-google
Making the web work for major brands - important metric for Google to solve
www.googleblog.blogspot.com/2012/04/making-web-work-for-major-brands.html
Internet ad revenues $31 billion - Why is this
So, let's get to the point.
Here's the Small Business Internet Marketing Weekly where we summarise news and helpful links for small/medium sized business owners.
Here's what's news:
Negative SEO & Outing - my views are changing, I think links can hurt you
www.seobook.com/negative-seo-outing
More about negative SEO - doing your research
www.searchenginewatch.com/article/2169138/Negative-SEO-Looking-for-Answers-from-Google
Google Rich Snippet For Your Website - you really need to implement this
www.webpronews.com/google-authorship-can-help-level-the-playing-field-in-search-visibility-2012-04
Google indexing URLs with embedded YT videos - we're testing
www.reelseo.com/embedded-youtube-indexed-google
Making the web work for major brands - important metric for Google to solve
www.googleblog.blogspot.com/2012/04/making-web-work-for-major-brands.html
Internet ad revenues $31 billion - Why is this
Tuesday, April 24, 2012
How To Reach A Top Google Ranking
#1 Melbourne SEO Services Company
Feel what it's like to be on top.
The fact is, your clients are on Google looking for your products and services every day and unless your website appears at one of the top 3 positions in Google (or at the very least on page #1) they’re going to do business with your competition.
Can you imagine that? You have a group of clients who are actively searching for your products and services, yet you’re not there for them – you’re literally turning them away. To make matters worse, you’re sending them to your competitors!
And it’s not enough to say ‘I already have a website’ … a website is worthless if no one’s finding it. You’d have to agree, the most beautifully designed website won’t make you a cent unless you have visitors to it. The “build it and they will come” strategy simply doesn’t work online.
So where does your website rank when your clients seek you out? … and we’re not just talking about appearing when your clients search your name e.g. “Joe Bloggs Dentist.” Definitely, a top Google ranking is of utmost necessity.
Does your website appear when your potential clients search for the product or service you provide? For example, “Melbourne dentist”, “teeth whitening Melbourne”, “emergency dentistry” … those sorts of words. People searching those words are ready to buy, however, unless you’re on page #1 of Google, you’ll never be found.
Conversely, imagine your website taking position #1 on Google for the top phrases that your clients are searching. What could this mean for your business? Here are a few of the benefits…
- Drive new, highly targeted customers to your website.
- Have your clients come to you. Stop cold calling to drum up business.
- Build trust and authority while becoming a market leader in your industry.
The bottom line is…
More Website Visitors = More Money
But what’s the secret to getting more website visitors? Through a process called search engine optimisation or SEO for short… you too can begin to move your website up through Google.
SEO is all about understanding the way the Google search engine works and giving it what it wants. In simple terms, Google (and any other search engine for that matter) works like a popularity contest… the more people that like you, the more popular you become.
Online, that means the more websites that link to you (showing they like you) the more popular your website becomes and accordingly you rise up the ranks in Google (and other search engines). Obviously there’s more to it, but we want to help you understand what you’re looking to achieve here.
How exactly do you get a top Google ranking?
Thankfully you don’t need to spend the nine years in development, nor do you have to run tests on hundreds of websites like we did… we’re happy to share what we’ve discovered.
The process of building a successful SEO campaign (and becoming popular on the internet) can be broken down into four simple stages:
1. Keyword And Market Research
2. Website Optimisation
3. Link Building
4. Site Reporting
We will go into more details on each stage. Just watch out for my next blog post tomorrow.
Do you want expert help with getting your website ranked number 1 on Google? Click here to learn about our corporate SEO training.
Other Posts You May Be Interested In:
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Web Video Melbourne – 5 Reasons To Use Video Marketing
Melbourne Video Production
Get a good grasp of your audience's attention.
The way a web video Melbourne business owner traditionally ran an advertising campaign was to put an ad in Yellow Pages, maybe get some flyers printed and perhaps get a spot on local radio. All these means have a definite time limit and cost money. Now there is a much more effective way to go about it. Online video is a very cost effective means of getting your message across, and there are some very good reasons why this is so.
Prove You’re a Genuine Person
With video, your prospective web video Melbourne customer can get a clear idea of who you are and what you’re offering. You can demonstrate your product or service clearly and they can see that you are not a fly-by-night business, here today and gone tomorrow. It is easy to remain elusive on the internet, but with video, you are giving the customer the chance to learn about you and your business.
Video Will Hold Your Customer’s Attention
A website which is made up of pages and pages of text, no matter how interesting the content, is not going to hold the visitor’s attention. By contrast, a website with a video is very attractive to your prospective customer. Have an attention grabbing opening graphic and follow up with some great content answering the customer’s most frequently asked questions, and you will have a captive audience. Your visitor will be hooked and stay on your website until he has realized what benefit your product offers him.
Make Your Dollar Stretch Further
The traditional methods of advertising – print advertisements, radio spots, Yellow Pages – all cost money and have a finite life span. With web video, you can leave the video up for a s long as your want with no added charge. Your video can be uploaded to a number of places: your website, YouTube, Vimeo, etc and will continue to advertise your wares even after it has been superseded by newer videos.
Go Above and Beyond Your Visitors’ Expectations
Video is the norm nowadays, it is what people expect when they visit your corporate video productions website. Give them what they expect and go beyond this. Make your video one which has high standards of production and value. If you don’t feel up to the task, you might like to outsource the work so that you will have a truly professional job done.
However it is done, made by you or made by someone else who has the tools and the experience to do a great job, it should be entertaining, informative and have a call to action at the end which the visitor will want to comply with.
Video is For More than Just for Your Website
Video is important for your website, but you can also use it in your emails. This is a great communication tool and a video or audio email will not only get your message across, it will also have a huge impact on your prospective web video Melbourne customer.
Utilizing quality videos is best to achieve your objectives in doing video marketing. Feel free to contact our team to find out more about our complete video services.
Other Posts You May Be Interested In:
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Video: How Google Search Works By Matt Cutts
Search Engine Roundtable
Google's Matt Cutts, the man responsible for helping bring search engine communication with webmasters, amongst other things, produced an 8 minute video on how Google search works. He briefly goes through how Google worked in the past and works now, when it comes to crawling...Sent with Reeder
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Monday, April 23, 2012
How To Reach A Top Google Ranking
[caption id="attachment_7324" align="alignleft" width="216" caption="Feel what it's like to be on top."][/caption]
The fact is, your clients are on Google looking for your products and services every day and unless your website appears at one of the top 3 positions in Google (or at the very least on page #1) they're going to do business with your competition.
Can you imagine that? You have a group of clients who are actively searching for your products and services, yet you're not there for them - you're literally turning them away. To make matters worse, you’re sending them to your competitors!
And it's not enough to say 'I already have a website' … a website is worthless if no one’s finding it. You'd have to agree, the most beautifully designed website won't make you a cent unless you have visitors to it. The "build it and they will come" strategy simply doesn't work online.
So where does your website rank when your clients seek you out? … and we’re not
The fact is, your clients are on Google looking for your products and services every day and unless your website appears at one of the top 3 positions in Google (or at the very least on page #1) they're going to do business with your competition.
Can you imagine that? You have a group of clients who are actively searching for your products and services, yet you're not there for them - you're literally turning them away. To make matters worse, you’re sending them to your competitors!
And it's not enough to say 'I already have a website' … a website is worthless if no one’s finding it. You'd have to agree, the most beautifully designed website won't make you a cent unless you have visitors to it. The "build it and they will come" strategy simply doesn't work online.
So where does your website rank when your clients seek you out? … and we’re not
Thursday, April 19, 2012
Your Shortcut To A Successful Online Business
There’s an expression that goes “overnight success takes ten years”.
It isn’t meant to be a joke. Many highly-successful online businesses have experienced the phenomenon of going from modest growth to exponential overdrive in just a matter of days, but what most people don’t take into account is that the modest growth period can last for years before the accumulation of hard work reaches a tipping point.
If I may be so bold as to suggest it, if you follow the steps I outlined at www.AustralianInternetMarketing.com, you could cut years off that building process.
Click the link below to find out what you should do to ensure your business' success.
www.AustralianInternetMarketing.com/small-business-marketing-online
And don't forget to leave a comment if you have any questions. Remember, I'm here to help.
It isn’t meant to be a joke. Many highly-successful online businesses have experienced the phenomenon of going from modest growth to exponential overdrive in just a matter of days, but what most people don’t take into account is that the modest growth period can last for years before the accumulation of hard work reaches a tipping point.
If I may be so bold as to suggest it, if you follow the steps I outlined at www.AustralianInternetMarketing.com, you could cut years off that building process.
Click the link below to find out what you should do to ensure your business' success.
www.AustralianInternetMarketing.com/small-business-marketing-online
And don't forget to leave a comment if you have any questions. Remember, I'm here to help.
Wednesday, April 18, 2012
Making the web work for major brands {one to watch}
The Official Google Blog
In the 1950s, major brand marketers, like movie studios and consumer goods companies, embraced television, helping spark a multi-billion dollar industry—and the beginning of TV’s golden age. One reason these brands invested in TV was the emergence of new measurement tools, like TV ratings and market research, that helped show which ads were reaching the right audiences and having a positive impact. Measurability is already at the heart of digital advertising—every second, businesses rely on insights from products like Google Analytics and Google AdWords to help them grow. But major brands are interested in things like “brand recall” (such as whether consumers remember the name of your cereal), and “brand favorability” (whether they think positively about it), rather than just clicks and online sales. The metrics that the online advertising industry uses today aren’t always equipped to tell that fuller story. Many brands scramble together metrics like clicks, ad impressions, and numerous tools and measurement solutions, trying to make sense of them and—some time later—acting upon the insights they can glean. The lack of these actionable, truly useful metrics is a key reason that many major brands have been cautious in embracing digital advertising over the past decade, even as high-quality content and millions of users have moved online. We think that a new generation of measurement solutions will help brands quantify the benefits of investing online and will help to fund the next generation of great online content and services. Today at the Ad Age Digital Conference we’re introducing the Brand Activate initiative, a new effort to re-imagine online measurement for brand marketers and—crucially—to help brands turn measurement into action, immediately. We're working with the industry and supporting the IAB's Making Measurement Make Sense (3MS) coalition on this project. We believe that the industry’s significant investment in these areas can substantially grow the online advertising pie, help major brands invest for growth, and fund new digital content and services. Read all the details about this initiative, and the first solutions (Active GRP and Active View) on our Agency blog. Posted by Neal Mohan, Vice President of Display Advertising
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Updates Across The Internet On Web Marketing For Small Businesses
The way I see it, there are two types of business owners - the quick and the dead :)
Which one are you?
You need to evolve quickly and that's what The Small Business Internet Marketing Weekly summarises: news and helpful links for small/medium sized business owners.
So here's what's news this week.
===============
7 link building mistakes {remember to replicate what happens naturally}
www.quicksprout.com/2012/04/09/7-link-building-mistakes-you-ought-to-avoid
Unnatural link warnings and blog networks {here's a recap if you missed it}
www.seomoz.org/blog/unnatural-link-warnings-blog-networks-advice
SEO should be invisible {a good remind with the recent shakeup}
www.rimmkaufman.com/blog/make-seo-invisible/04042012
Matt Cutts @ Korea webmaster conference {right from the horse's mouth}
www.youtube.com/watch?v=8j49OT9u92w
SEO's guide to video hosting and embedding {we're getting great wins with
Which one are you?
You need to evolve quickly and that's what The Small Business Internet Marketing Weekly summarises: news and helpful links for small/medium sized business owners.
So here's what's news this week.
===============
7 link building mistakes {remember to replicate what happens naturally}
www.quicksprout.com/2012/04/09/7-link-building-mistakes-you-ought-to-avoid
Unnatural link warnings and blog networks {here's a recap if you missed it}
www.seomoz.org/blog/unnatural-link-warnings-blog-networks-advice
SEO should be invisible {a good remind with the recent shakeup}
www.rimmkaufman.com/blog/make-seo-invisible/04042012
Matt Cutts @ Korea webmaster conference {right from the horse's mouth}
www.youtube.com/watch?v=8j49OT9u92w
SEO's guide to video hosting and embedding {we're getting great wins with
Tuesday, April 17, 2012
Google Now Indexing URLs with Embedded YouTube Videos {low hanging fruit}
Reel SEO Video Marketing
A few weeks ago, I noticed a drastic change in Google’s video index that’s something many people have been asking for and has some pretty interesting ramifications. I didn’t post about it right away as I wanted to make sure that what I was seeing was something that would stick. So, 2 weeks later, and ...Sent with Reeder
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Get Traffic Through Web Press Release
How would you like to multiply your stream of traffic and, as a bonus, position yourself as an expert in a way that will amplify the desirability of your products and services?
Just one success story in this area can be enough to expand your business, so quickly, it’ll make your head spin. I've used these web press release techniques in more than one industry to devastating effect. Watch this video to find out my secrets:
www.AustralianInternetMarketing.com/press-release-marketing
Also, want to see some real life examples? We've setup a media page to share our successes (below). I'm hoping this inspires you a little to get your own business
Just one success story in this area can be enough to expand your business, so quickly, it’ll make your head spin. I've used these web press release techniques in more than one industry to devastating effect. Watch this video to find out my secrets:
www.AustralianInternetMarketing.com/press-release-marketing
Also, want to see some real life examples? We've setup a media page to share our successes (below). I'm hoping this inspires you a little to get your own business
Monday, April 16, 2012
Quick Tips On Press Release Writing
[caption id="attachment_7128" align="alignleft" width="270" caption="You need a good story to tell."][/caption]
If you go to Google you will find any number of templates to use for your press release writing. However, the most important parts are the headline and the first paragraph. Before you put pen to paper, you need to understand what it is that you’re trying to achieve.
If you are the editor of a newspaper, what sort of stories are you looking for? Would you be interested in telling the story of a sandwich shop giving away a free coffee with every sandwich? No you wouldn’t. How about the world’s most expensive cheese sandwich? That’s more like it. (This is actually a true story and you can read it on – http://bit.ly/bU431d) This is a catchy and intriguing story with a good angle.
Writing your press release involves creating a story which will immediately excite the reporter. It should have a good headline which stimulates the reader’s interest. You can go
If you go to Google you will find any number of templates to use for your press release writing. However, the most important parts are the headline and the first paragraph. Before you put pen to paper, you need to understand what it is that you’re trying to achieve.
If you are the editor of a newspaper, what sort of stories are you looking for? Would you be interested in telling the story of a sandwich shop giving away a free coffee with every sandwich? No you wouldn’t. How about the world’s most expensive cheese sandwich? That’s more like it. (This is actually a true story and you can read it on – http://bit.ly/bU431d) This is a catchy and intriguing story with a good angle.
Writing your press release involves creating a story which will immediately excite the reporter. It should have a good headline which stimulates the reader’s interest. You can go
It's Time You Get Into Social Media Marketing
Social media marketing is nothing to do with celebrity gossip, cat photos, or even the Trololo Guy... It’s about engaging with your clients.
Like so much of smart internet marketing, social media is an opportunity to change the perception of the online part of your organisation from an impersonal entity hiding behind a laptop screen, to a tangible, likeable business with which people can relate.
But you can't use social media without having a sound strategy in place. I've created a simple outline to get you started, and it's yours, for nothing...
www.AustralianInternetMarketing.com/social-media-marketing-strategy
Let me know what you think. Share your thoughts in the comments section below.
Since we're talking about social media why not tweet, like, or Google + this video if you like it.
And remember to follow me here:
www.twitter.com/davidjenyns
www.facebook.com/SEOmastermind
Like so much of smart internet marketing, social media is an opportunity to change the perception of the online part of your organisation from an impersonal entity hiding behind a laptop screen, to a tangible, likeable business with which people can relate.
But you can't use social media without having a sound strategy in place. I've created a simple outline to get you started, and it's yours, for nothing...
www.AustralianInternetMarketing.com/social-media-marketing-strategy
Let me know what you think. Share your thoughts in the comments section below.
Since we're talking about social media why not tweet, like, or Google + this video if you like it.
And remember to follow me here:
www.twitter.com/davidjenyns
www.facebook.com/SEOmastermind
Sunday, April 15, 2012
Understand The Power Of Online Video Marketing
You may have already read case studies that demonstrate the power of online video marketing. The Old Spice commercials, for example, are reputed to have doubled product sales. However, it isn’t necessary to create something as glossy and ambitious as those produced by multi-million dollar campaigns.
Making video is easier than you think. I've detailed all the most important steps to getting it right and you can watch them below - in a video no less ;)
www.AustralianInternetMarketing.com/online-video-marketing
I think video is the future of the internet but I'd love to hear what you think. Just post a comment below and join the
Making video is easier than you think. I've detailed all the most important steps to getting it right and you can watch them below - in a video no less ;)
www.AustralianInternetMarketing.com/online-video-marketing
I think video is the future of the internet but I'd love to hear what you think. Just post a comment below and join the
Thursday, April 12, 2012
The Key Component Of Many Small Business Internet Marketing Strategies
Wouldn’t it be fantastic if someone arrived at your site, already convinced that they need your product?
All they want is a quick look over your prices, confirm that you have a money-back guarantee, and they’re ready to place their order.
It's easier than you think - once you understand what I call the "virtual changing room". It's an essential part of most small business internet marketing strategies.
Watch the video below to find out what I'm talking about. Click below.
www.AustralianInternetMarketing.com/email-list-building
Most small businesses miss this and it costs them big time in the long
All they want is a quick look over your prices, confirm that you have a money-back guarantee, and they’re ready to place their order.
It's easier than you think - once you understand what I call the "virtual changing room". It's an essential part of most small business internet marketing strategies.
Watch the video below to find out what I'm talking about. Click below.
www.AustralianInternetMarketing.com/email-list-building
Most small businesses miss this and it costs them big time in the long
Wednesday, April 11, 2012
This is quite common for us #BestTeamEver
Grace says:
"Here's a comment from an adp customer in esupport: This is a great response Grace. I've worked with several SEO companies and even though we haven't even started this is the most thoughtful response I've received from any company to date. Thank you so much! (now I know why Dave is so proud of the work you do)."Yup... I am proud. They're the best team ever!http://www.melbourneSEOservices.com
Tips To Start Your Own Video Marketing Online
[caption id="attachment_7081" align="alignleft" width="270" caption="The best camera is the one you have now."][/caption]
Most people shy away from recording their own videos because they think they need the most expensive and the latest video recording equipment. That is not the case because there are very good alternatives to the high-end gadgets.
Things You Need To Make A Video
The camera in your iPhone is good enough to start off with for your video marketing online. Later on, when you want to improve the quality somewhat, you could purchase a high end camcorder and make sure it has a microphone port. This will improve the sound quality enormously.
Lighting may be necessary if you need to film indoors. Outdoor filming is fine if you live in an area that has mostly good weather. If filming indoors, three decorator’s lamps should be sufficient. Beware that these become quite hot if used for a period of time.
Movie-editing software can be very expensive, but all you
Most people shy away from recording their own videos because they think they need the most expensive and the latest video recording equipment. That is not the case because there are very good alternatives to the high-end gadgets.
Things You Need To Make A Video
The camera in your iPhone is good enough to start off with for your video marketing online. Later on, when you want to improve the quality somewhat, you could purchase a high end camcorder and make sure it has a microphone port. This will improve the sound quality enormously.
Lighting may be necessary if you need to film indoors. Outdoor filming is fine if you live in an area that has mostly good weather. If filming indoors, three decorator’s lamps should be sufficient. Beware that these become quite hot if used for a period of time.
Movie-editing software can be very expensive, but all you
Work The System To Bring Your Business To The Top
Here's the Small Business Internet Marketing Weekly - where we summarise news and helpful links for small/medium sized business owners.
Now I thought I might do something a little different this week.
I wanted to keep this post pretty focused since I just posted an interview with the author from "Work The System". It's pretty much the most important thing I could share with you this week.
As a small business owner you need to understand systems and this guy "gets it". Anyway, I posted the mp3 for you to download here: www.davidjenyns.com/interviews/work-the-system-review
Go ahead, check it out, and let me know what you think.
If you really want to stay on the super cutting edge, best to follow me on Twitter. I seem to post things there first and then they make it to this weekly email :)
Here is my Twitter account:
Now I thought I might do something a little different this week.
I wanted to keep this post pretty focused since I just posted an interview with the author from "Work The System". It's pretty much the most important thing I could share with you this week.
As a small business owner you need to understand systems and this guy "gets it". Anyway, I posted the mp3 for you to download here: www.davidjenyns.com/interviews/work-the-system-review
Go ahead, check it out, and let me know what you think.
If you really want to stay on the super cutting edge, best to follow me on Twitter. I seem to post things there first and then they make it to this weekly email :)
Here is my Twitter account:
Tuesday, April 10, 2012
Press Release Marketing Is Free Publicity For Your Business
[caption id="attachment_7115" align="alignleft" width="240" caption="Get the publicity you need."][/caption]
Your business should act as a funnel. Your customers enter at the top at your website and then your design, autoresponders, videos, and sales copy allow them to slide all the way down and come out the end as satisfied customers. All you have to do is ensure that they get to the top of that funnel.
Things which will already be pulling customers to your site are Google Maps, search engine optimization and social media. Your final step is to multiply that traffic and position yourself as an expert at the same time. Perhaps you shy away from attention, and don’t like to think of yourself as an expert or ‘guru’. However, you should pay attention to what I am about to explain, as one success story here can have a huge impact on your business and ultimately your bank account.
As you have probably gathered from the heading of this post, this is all about press releases.
Your business should act as a funnel. Your customers enter at the top at your website and then your design, autoresponders, videos, and sales copy allow them to slide all the way down and come out the end as satisfied customers. All you have to do is ensure that they get to the top of that funnel.
Things which will already be pulling customers to your site are Google Maps, search engine optimization and social media. Your final step is to multiply that traffic and position yourself as an expert at the same time. Perhaps you shy away from attention, and don’t like to think of yourself as an expert or ‘guru’. However, you should pay attention to what I am about to explain, as one success story here can have a huge impact on your business and ultimately your bank account.
As you have probably gathered from the heading of this post, this is all about press releases.
Do People Still Search The Yellow Pages?
It's true, despite the globalisation of business brought about by the Internet, people still like to buy from local companies.
In fact, particularly in the service industry (dentists, restaurants, mechanics, etc.), customers will always have a need for businesses that operate on their doorstep.
You’d be forgiven for assuming that this is good news for the online Yellow Pages, until you realise that Google Maps has successfully inserted itself into the search process, making – in my opinion – Yellow Pages redundant.
Bad news for Yellow Pages.
Very GOOD NEWS for you.
Click below to find out why:
www.AustralianInternetMarketing.com/google-maps-for-business
So what do you think? Is the Yellow Pages dead? Remember to post your thoughts in the comments section below.
Also, did you see our Google Vs Yellow Pages video? I never get tired of watching it - it just reminds me where things are headed:
In fact, particularly in the service industry (dentists, restaurants, mechanics, etc.), customers will always have a need for businesses that operate on their doorstep.
You’d be forgiven for assuming that this is good news for the online Yellow Pages, until you realise that Google Maps has successfully inserted itself into the search process, making – in my opinion – Yellow Pages redundant.
Bad news for Yellow Pages.
Very GOOD NEWS for you.
Click below to find out why:
www.AustralianInternetMarketing.com/google-maps-for-business
So what do you think? Is the Yellow Pages dead? Remember to post your thoughts in the comments section below.
Also, did you see our Google Vs Yellow Pages video? I never get tired of watching it - it just reminds me where things are headed:
Monday, April 9, 2012
Want To Rank No. 1 On Google?
It’s impossible to understate the importance of ranking well in Google.
It’s a HUGE source of traffic, obviously, but you also shouldn’t underestimate the credibility that comes with being able to say that you’re ranked #1 on Google for a search term that’s relevant to your business.
Although SEO can be a deep subject, the basics are SIMPLE, and especially in the local search arena, because many businesses are doing little or no SEO work, there is the potential for you to DOMINATE in short order.
In fact, I believe I can teach you enough to crush the competition, in about... two pages.
You might not be an SEO guru but you'll know 99% more than most small business owners.
Click below, to see what I mean:
www.AustralianInternetMarketing.com/business-website-seo
Remember to post a comment on the blog too - I'd love to hear what you
It’s a HUGE source of traffic, obviously, but you also shouldn’t underestimate the credibility that comes with being able to say that you’re ranked #1 on Google for a search term that’s relevant to your business.
Although SEO can be a deep subject, the basics are SIMPLE, and especially in the local search arena, because many businesses are doing little or no SEO work, there is the potential for you to DOMINATE in short order.
In fact, I believe I can teach you enough to crush the competition, in about... two pages.
You might not be an SEO guru but you'll know 99% more than most small business owners.
Click below, to see what I mean:
www.AustralianInternetMarketing.com/business-website-seo
Remember to post a comment on the blog too - I'd love to hear what you
Sunday, April 8, 2012
Are You Using Social Media For Marketing?
[caption id="attachment_7098" align="alignleft" width="270" caption="It's time to go social."][/caption]
Welcome to the trendy part of dominating your competition. If you haven’t grown up with the internet, this might be an area you have been dreading. However, because of their enormous popularity, you cannot afford to ignore Facebook, Twitter and the like. Nowadays you are likely to see major corporations featuring their Facebook page instead of their official website in their advertisements.
It seems very obvious therefore that you simply have to get involved with these platforms and start using social media for marketing if you want your business to survive.
You may wonder why this important aspect has been left until close to the end of this report. The fact is, unless you’ve put in place your autoresponder series, optimized your website and created your videos, there is little point in spending time on social media. This is an important tool which will drive more
Welcome to the trendy part of dominating your competition. If you haven’t grown up with the internet, this might be an area you have been dreading. However, because of their enormous popularity, you cannot afford to ignore Facebook, Twitter and the like. Nowadays you are likely to see major corporations featuring their Facebook page instead of their official website in their advertisements.
It seems very obvious therefore that you simply have to get involved with these platforms and start using social media for marketing if you want your business to survive.
You may wonder why this important aspect has been left until close to the end of this report. The fact is, unless you’ve put in place your autoresponder series, optimized your website and created your videos, there is little point in spending time on social media. This is an important tool which will drive more
What Is Essential For Local Web Marketing?
If I asked 100 website owners for the one thing they need more of, over 90% would say “traffic”.
But they'd be wrong... Dead wrong!
You could have the prettiest, most technologically advanced website in the world, and a million visitors a day, but if none of that translates into sales, then really, what’s the point?
A while back I figured out that there is one CRUCIAL aspect of your website that is more important than any amount of traffic. Want to know what it is? All you have to do is... click
But they'd be wrong... Dead wrong!
You could have the prettiest, most technologically advanced website in the world, and a million visitors a day, but if none of that translates into sales, then really, what’s the point?
A while back I figured out that there is one CRUCIAL aspect of your website that is more important than any amount of traffic. Want to know what it is? All you have to do is... click
Thursday, April 5, 2012
SEO Updates And Other News From Around The Web
Here's the Small Business Internet Marketing Weekly - giving you some SEO updates that summarises news and helpful links for
small/medium sized business owners.
Another week, another round of changes by Google - looks like we're starting to see a pattern. Half arsed SEO doesn't quite
cut it anymore... but we already knew that ;)
Here's what we spotted this week:
=====
Unnatural link warnings and blog networks {if you missed it}
http://www.seomoz.org/blog/unnatural-link-warnings-blog-networks-advice
Article Ranks' shares their thoughts on the recent Google slap
http://davidjenyns.posterous.com/spotted-this-inside-article-ranks-re-the-grea
Article Marketing Automation's comments on the latest Google slap
http://www.theimalliance.com/what-direction-is-google-taking
Author rank might be a new key Google ranking factor {get up to speed}
http://www.blindfiveyearold.com/author-rank
Did you see Google Play? {Google trying to muscle in on Apple}
small/medium sized business owners.
Another week, another round of changes by Google - looks like we're starting to see a pattern. Half arsed SEO doesn't quite
cut it anymore... but we already knew that ;)
Here's what we spotted this week:
=====
Unnatural link warnings and blog networks {if you missed it}
http://www.seomoz.org/blog/unnatural-link-warnings-blog-networks-advice
Article Ranks' shares their thoughts on the recent Google slap
http://davidjenyns.posterous.com/spotted-this-inside-article-ranks-re-the-grea
Article Marketing Automation's comments on the latest Google slap
http://www.theimalliance.com/what-direction-is-google-taking
Author rank might be a new key Google ranking factor {get up to speed}
http://www.blindfiveyearold.com/author-rank
Did you see Google Play? {Google trying to muscle in on Apple}
You must listen to this - it's important.
Click here to listen to my take on the latest Google Panda Update.
I can't hold this in any longer - I have to share with you everything I know about the most recent Panda update and Google's attack on blog networks.
Over the past couple of weeks I've had many people come out of the woodwork asking for me to review their situation and share my advice on what they need to be doing to either revive their rankings and/or ensure they remain in Google's good books.
Until now, I've been publicly pretty quite, because I don't like speak till I know exactly what I'm going to say...
I don't make stuff up, I speak what I know to be true.
Click here to listen to what I have to say.
Your SEO Coach,
Dave
Ps. I'm here to help, no optin, no charge... just me sharing the good
I can't hold this in any longer - I have to share with you everything I know about the most recent Panda update and Google's attack on blog networks.
Over the past couple of weeks I've had many people come out of the woodwork asking for me to review their situation and share my advice on what they need to be doing to either revive their rankings and/or ensure they remain in Google's good books.
Until now, I've been publicly pretty quite, because I don't like speak till I know exactly what I'm going to say...
I don't make stuff up, I speak what I know to be true.
Click here to listen to what I have to say.
Your SEO Coach,
Dave
Ps. I'm here to help, no optin, no charge... just me sharing the good
Tuesday, April 3, 2012
Starting Your Own Autoresponder Series {Do it}
#1 Melbourne SEO Services Company
In our earlier post, we learned about the importance of list building. Now we are going to discuss about setting up your very own autoresponder series. It is really quite easy.
How To Install
It’s smart to use a third-party autoresponder provider. The set-up process and on-going management is made much easier but just as importantly, you can be sure that the emails you send will actually reach your subscribers. This is because of the relationship that email management providers have built with the major Internet Service Providers (ISPs) which allow your emails to get through without them being flagged as spam by mistake.
You can have a look at a few providers, but I recommend AWeber. It’s especially good for beginners because it has a ‘wizard’ which walks you through. The result is eye-catching and will allow your visitors to register the name and email address.
The Hook
There has to be a convincing reason to make your visitors want to subscribe to you autoresponder. You need to offer an incentive such as a gift or ‘white paper’ (an educational report or guide) which they get if they enter their email address. This hits two core elements of marketing influence.
The first is ‘authority’. If you are the author of a well written report, you are instantly branded with the ‘expert’ tag. There is a Halo Effect in operation here, where the positive effect of the report will influence the quality of the products and services you have to offer. There is also the fact of ‘reciprocity.’ The idea that you have given away something of value for free will come into play when the customer is asked for a sale. You have given him something, and he will feel obliged to do something for you in return.
Robert Cialdini in his book Influence: The Psychology of Persuasion goes into this in more detail. I wanted to mention this here to help you understand the power an autoresponder series can have if used correctly.
You need to give some thought as what an appropriate gift could be. In most cases, a free report is the ideal choice, as people are always interested in learning more about the niche they have searched. If you are a dentist, perhaps you could publish a booklet on the best ways to maintain your oral health.
If you sell a product, rather than offer a service, you might need to do a bit of lateral thinking. If you are a florist, you could write a report on: Seven Styles of Flower Arranging.
Emails
The core purpose of the autoresponder series is to deliver a series of emails that you have written in advance.
What style of email works best? You might discover through split testing that a bright and breezy conversational tone gets you a click through rate of 10%. But what happened to the remaining 90%?
You want to mix the tone and style up to catch the interest of the majority of your readers. A variety of attention grabbing subject lines will intrigue your readers. People learn in different ways: some prefer to listen and others prefer to watch, so provide links to videos and audios to satisfy both types. Quizzes and games might appeal to kinesthetic visitors. Some emails should be short, others long and packed with interesting information. You can track all of these different approaches using AWeber’s tracking tools to work pout which types of email had the biggest impact.
The ‘from’ field is the most important part of your email, as people won’t even bother opening an email from someone they don’t already know and trust. So it is important to spend time building your brand and the customer’s recognition and trust in your name and the business you represent. This will take time but it is time well spent. Some people use their own name in the ‘from’ of the email, others use their business name, which is a smart choice. You’re wasting your time if you use something generic like ’Webmaster’.
You are ‘wooing’ your customer with the use of your autoresponder series. You are providing them with the opportunity to get to know you better and to appreciate the expertise that you bring to your business. You have not gotten them to make a purchase yet, but you are bringing them closer to that point, and providing them with interesting snippets and information about what you offer as you go along.
Looking to tie all of these information together? I can make things clearer for you and your online business. Click here to learn about my Internet marketing consulting service.
A great hook can convince people to join your list.
Other Posts You May Be Interested In:
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Sent from my iPhone
Monday, April 2, 2012
Starting Your Own Autoresponder Series
In our earlier post, we learned about the importance of list building. Now we are going to discuss about setting up your very own autoresponder series. It is really quite easy.
How To Install
It’s smart to use a third-party autoresponder provider. The set-up process and on-going management is made much easier but just as importantly, you can be sure that the emails you send will actually reach your subscribers. This is because of the relationship that email management providers have built with the major Internet Service Providers (ISPs) which allow your emails to get through without them being flagged as spam by mistake.
You can have a look at a few providers, but I recommend AWeber. It’s especially good for beginners because it has a ‘wizard’ which walks you through. The result is eye-catching and will allow your visitors to register the name and email address.
The Hook
There has to be a convincing reason to make your visitors want to subscribe to you
How To Install
It’s smart to use a third-party autoresponder provider. The set-up process and on-going management is made much easier but just as importantly, you can be sure that the emails you send will actually reach your subscribers. This is because of the relationship that email management providers have built with the major Internet Service Providers (ISPs) which allow your emails to get through without them being flagged as spam by mistake.
You can have a look at a few providers, but I recommend AWeber. It’s especially good for beginners because it has a ‘wizard’ which walks you through. The result is eye-catching and will allow your visitors to register the name and email address.
The Hook
There has to be a convincing reason to make your visitors want to subscribe to you
How To Build An Online Presence
[caption id="attachment_7167" align="alignleft" width="240" caption="Learn to drive traffic to your website."][/caption]
Ok, ok, ok... we’re way past the point where you can successfully argue that your business doesn’t need a website. Even if the primary thrust of your business is offline, you simply must have an online presence.
We both know it, but the hard part is knowing where to start - it's all too easy to become overwhelmed by all the different aspects of internet marketing.
You can relax though, I've got your back :) I've recently finished a free website that boils everything down into just seven simple steps. In short, it shows you the BEST and most EFFECTIVE methods for driving people to your website, and turning them into customers.
Over the course of th next couple of weeks I'll take you through the process - it's the same process I take my high end clients through.
To kick things off, click below to discover the two primary reasons why you must have an
Ok, ok, ok... we’re way past the point where you can successfully argue that your business doesn’t need a website. Even if the primary thrust of your business is offline, you simply must have an online presence.
We both know it, but the hard part is knowing where to start - it's all too easy to become overwhelmed by all the different aspects of internet marketing.
You can relax though, I've got your back :) I've recently finished a free website that boils everything down into just seven simple steps. In short, it shows you the BEST and most EFFECTIVE methods for driving people to your website, and turning them into customers.
Over the course of th next couple of weeks I'll take you through the process - it's the same process I take my high end clients through.
To kick things off, click below to discover the two primary reasons why you must have an
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