SEO Company: How to Pick Keywords

In the SEO company I work for I learned, whenever you are optimizing for a webpage, you want to only optimize for one keyword. The SEO services also have taught me, you don’t want to have too many keywords either because it will confuse the search engines. As a SEO specialist, go and use the Google keyword tool to pick the right keyword for the webpage you are working on. It’s ok to have secondary keywords. In this SEO training course, let’s use the example of soccer drill. You might use the keyword soccer drill training too. The key is to get into the mind of the user and try and figure out what he is typing in, because there is no point optimizing for a keyword that no one else is typing in.

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You might rank number one for mating habits of mosquitoes in Ethiopia. That’s a really long phrase but what are the chances that someone is going to type that long phrase in. Google comes back with the most relevant pages so stick with keywords that are 2 to 3 words long.

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Before you get into any optimization you need to think about the user and what they might type in to the search engine to find you. The more competitive a keyword is the harder it will be for you to rank high for it, that is why I suggested optimizing for just 2 to 3 keyword in one phrase. Try to optimize for keywords that are not so broad they are not going to hit your target market. You need to find a balance. Going back to my example you wouldn’t want mating habits of mosquitoes in Ethiopia but you don’t just want the keyword mosquitoes either. Find something in between. You might settle on mosquito mating habits but that is why you have to go to the Google keyword tool and find out what other people are typing in. This way you’ll be right on target with the people you want to reach.