Melbourne SEO Services

Melbourne SEO Services will give you an insight on how search engines work so you can learn how to do SEO. Spiders go through and create a catalogue of different pages on the web and then it applies its algorithm to that index search to determine what it should serve up depending on what someone types in. As a SEO specialist, let’s say someone types in soccer drills because they want to improve on their game. Google will crawl and find the most relevant pages to that search.

In our SEO training, how does Google determine what is the most important page? Depending on how popular the page is and how well you did you on page and off page search engine optimization keywords will determine what come up. On page optimization is everything you do on your page with the meta tags and the title tags to tell the search engines what kind of website you have. Off page optimization is everything you do off of your website to get it to rank well in the search engines with a good link building plan.

Google doesn’t index a page unless there’s a link. So it will follow that page to your website. Search engines don’t read images or java script or video either. There are no hard and fast rules as Google doesn’t announce what algorithm it is using. We only go by the general rules of thumb and by reverse engineering other websites that are ranking to try and look for similarities. For example what is your competition doing to rank high, we then would do the same but one step better.

Picking your keywords for your website is absolutely crucial. You need to get into the mind of your user and think, if I was a such and such, what would I be typing into the search engine to find whatever it is I want to serve up. Let’s say I want to serve up something about soccer drills because I’ve got a book I’m going to sell about soccer drills. You want to keep one keyword for one page and use it often. You want to use the keyword, once at the top, middle and end of your webpage for a high ranking.