When you begin to learn SEO you need to have a good understanding on how search engines work. Next you need to have a good understanding about keyword selection and the target niche you are going after. There are 3 main search engines MSN, Yahoo and Google. MSN and Yahoo seem to follow what Google does so but in this SEO course I’ll concentrate on Google for the moment.
SEO Basics
The way search engines work is kind of like a popularity contest or what site is the most popular and relevant to what the person is searching for. This is where we get into a little bit of link building. The more popular your website is, the higher the ranking it will get. So you need to formulate a plan that will get your site ranked as the most popular website to get to the top.
Nobody really knows what Google’s search engine algorithm is but they have been making changes compared to what people use to do in the past. So let’s say you have a website about cancer. In the real world your website would be in a higher spot if more people referenced that website in a link building plan.
Google used the same technology in their algorithm so if you want to look at this in a better light you’d say that you’re in a popularity contest with other websites that wrote about cancer. The more people that link to your website and say that this such and such website has this, the more your popularity will grow. Now let’s say you have a lot of people saying that your hot stuff and you take another person who is famous and they say your hot stuff, then you just added a more powerful element to your link building plan.
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