In the SEO company I work for I learned, whenever you are optimizing for a webpage, you want to only optimize for one keyword. The SEO services also have taught me, you don’t want to have too many keywords either because it will confuse the search engines. As a SEO specialist, go and use the Google keyword tool to pick the right keyword for the webpage you are working on. It’s ok to have secondary keywords. In this SEO training course, let’s use the example of soccer drill. You might use the keyword soccer drill training too. The key is to get into the mind of the user and try and figure out what he is typing in, because there is no point optimizing for a keyword that no one else is typing in.
Learn How to Do SEO
You might rank number one for mating habits of mosquitoes in Ethiopia. That’s a really long phrase but what are the chances that someone is going to type that long phrase in. Google comes back with the most relevant pages so stick with keywords that are 2 to 3 words long.
SEO Strategies
Before you get into any optimization you need to think about the user and what they might type in to the search engine to find you. The more competitive a keyword is the harder it will be for you to rank high for it, that is why I suggested optimizing for just 2 to 3 keyword in one phrase. Try to optimize for keywords that are not so broad they are not going to hit your target market. You need to find a balance. Going back to my example you wouldn’t want mating habits of mosquitoes in Ethiopia but you don’t just want the keyword mosquitoes either. Find something in between. You might settle on mosquito mating habits but that is why you have to go to the Google keyword tool and find out what other people are typing in. This way you’ll be right on target with the people you want to reach.
Wednesday, December 30, 2009
Melbourne SEO Services
Melbourne SEO Services will give you an insight on how search engines work so you can learn how to do SEO. Spiders go through and create a catalogue of different pages on the web and then it applies its algorithm to that index search to determine what it should serve up depending on what someone types in. As a SEO specialist, let’s say someone types in soccer drills because they want to improve on their game. Google will crawl and find the most relevant pages to that search.
In our SEO training, how does Google determine what is the most important page? Depending on how popular the page is and how well you did you on page and off page search engine optimization keywords will determine what come up. On page optimization is everything you do on your page with the meta tags and the title tags to tell the search engines what kind of website you have. Off page optimization is everything you do off of your website to get it to rank well in the search engines with a good link building plan.
Google doesn’t index a page unless there’s a link. So it will follow that page to your website. Search engines don’t read images or java script or video either. There are no hard and fast rules as Google doesn’t announce what algorithm it is using. We only go by the general rules of thumb and by reverse engineering other websites that are ranking to try and look for similarities. For example what is your competition doing to rank high, we then would do the same but one step better.
Picking your keywords for your website is absolutely crucial. You need to get into the mind of your user and think, if I was a such and such, what would I be typing into the search engine to find whatever it is I want to serve up. Let’s say I want to serve up something about soccer drills because I’ve got a book I’m going to sell about soccer drills. You want to keep one keyword for one page and use it often. You want to use the keyword, once at the top, middle and end of your webpage for a high ranking.
In our SEO training, how does Google determine what is the most important page? Depending on how popular the page is and how well you did you on page and off page search engine optimization keywords will determine what come up. On page optimization is everything you do on your page with the meta tags and the title tags to tell the search engines what kind of website you have. Off page optimization is everything you do off of your website to get it to rank well in the search engines with a good link building plan.
Google doesn’t index a page unless there’s a link. So it will follow that page to your website. Search engines don’t read images or java script or video either. There are no hard and fast rules as Google doesn’t announce what algorithm it is using. We only go by the general rules of thumb and by reverse engineering other websites that are ranking to try and look for similarities. For example what is your competition doing to rank high, we then would do the same but one step better.
Picking your keywords for your website is absolutely crucial. You need to get into the mind of your user and think, if I was a such and such, what would I be typing into the search engine to find whatever it is I want to serve up. Let’s say I want to serve up something about soccer drills because I’ve got a book I’m going to sell about soccer drills. You want to keep one keyword for one page and use it often. You want to use the keyword, once at the top, middle and end of your webpage for a high ranking.
Sunday, December 27, 2009
A SEO Course: What Drives You to the Top of the Search Engines
In my last article on the SEO basics, I mentioned that the more people that link to you the more popular you will become. But if someone that is famous links back to you in your link building plan that will even make you more popular and ad a little bit of extra weight in your favor.
You really want to go after people that have more weight that say that your website is hot stuff because that has more staying power than just a regular person who says your website is cool. You can link back to your main website using various methods. One method might be an image or another way might be a text link that goes back to the website that you are trying to get ranked. Other methods, off page optimization, you might use would be different forums, blogs, other content websites and article websites.
The SEO course methods I like to use are article websites. We might post an article on a blog or even post comments that go back to our website that we are trying to rank for. The bottom line of what you want to try to do is replicate what happens in nature or real life. You want to mix it up a little bit. The most important thing is to have some kind of written SEO guide or search engine optimization training plan of your own.
On your website that you are trying to rank for you want each page to have one keyword that you are going after. Use it in the title and description and sprinkle in through out the webpage. This is so that the search engines know exactly what you’re ranking for and it won’t confuse them at all. You want to use operation KISS on this, which is short for keeping it simple silly. Don’t make things to complicated.
You really want to go after people that have more weight that say that your website is hot stuff because that has more staying power than just a regular person who says your website is cool. You can link back to your main website using various methods. One method might be an image or another way might be a text link that goes back to the website that you are trying to get ranked. Other methods, off page optimization, you might use would be different forums, blogs, other content websites and article websites.
The SEO course methods I like to use are article websites. We might post an article on a blog or even post comments that go back to our website that we are trying to rank for. The bottom line of what you want to try to do is replicate what happens in nature or real life. You want to mix it up a little bit. The most important thing is to have some kind of written SEO guide or search engine optimization training plan of your own.
On your website that you are trying to rank for you want each page to have one keyword that you are going after. Use it in the title and description and sprinkle in through out the webpage. This is so that the search engines know exactly what you’re ranking for and it won’t confuse them at all. You want to use operation KISS on this, which is short for keeping it simple silly. Don’t make things to complicated.
Learn SEO: How Search Engines Work
When you begin to learn SEO you need to have a good understanding on how search engines work. Next you need to have a good understanding about keyword selection and the target niche you are going after. There are 3 main search engines MSN, Yahoo and Google. MSN and Yahoo seem to follow what Google does so but in this SEO course I’ll concentrate on Google for the moment.
SEO Basics
The way search engines work is kind of like a popularity contest or what site is the most popular and relevant to what the person is searching for. This is where we get into a little bit of link building. The more popular your website is, the higher the ranking it will get. So you need to formulate a plan that will get your site ranked as the most popular website to get to the top.
Nobody really knows what Google’s search engine algorithm is but they have been making changes compared to what people use to do in the past. So let’s say you have a website about cancer. In the real world your website would be in a higher spot if more people referenced that website in a link building plan.
Google used the same technology in their algorithm so if you want to look at this in a better light you’d say that you’re in a popularity contest with other websites that wrote about cancer. The more people that link to your website and say that this such and such website has this, the more your popularity will grow. Now let’s say you have a lot of people saying that your hot stuff and you take another person who is famous and they say your hot stuff, then you just added a more powerful element to your link building plan.
SEO Basics
The way search engines work is kind of like a popularity contest or what site is the most popular and relevant to what the person is searching for. This is where we get into a little bit of link building. The more popular your website is, the higher the ranking it will get. So you need to formulate a plan that will get your site ranked as the most popular website to get to the top.
Nobody really knows what Google’s search engine algorithm is but they have been making changes compared to what people use to do in the past. So let’s say you have a website about cancer. In the real world your website would be in a higher spot if more people referenced that website in a link building plan.
Google used the same technology in their algorithm so if you want to look at this in a better light you’d say that you’re in a popularity contest with other websites that wrote about cancer. The more people that link to your website and say that this such and such website has this, the more your popularity will grow. Now let’s say you have a lot of people saying that your hot stuff and you take another person who is famous and they say your hot stuff, then you just added a more powerful element to your link building plan.
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