Accounting major and a graduate of Case Western Reserve University, Rich Schefren learned why the bottom line’s significant to any company.
With his accounting surroundings and knowledge gained through employment with Arthur Anderson, he developed business insight. He worked in Anderson’s Strategic Planning Division winning awards as he went. There, he saw numbers as a language that symbolized a firm’s sales and profits, or lack thereof.
He took this information into his family’s struggling clothing business in the Soho section of Manhattan. At twenty-two years of age, he began a renovation there, which brought the company into a profit arrangement. With these sales, and profits, elevated, Rich Schefren caught the marketing and entrepreneurial bug.
His next business enterprise was to open a hypnosis center. This soon extended to multiple locations and millions of dollars in sales within four years. However, something else even more wonderful came out of this business model. Rich began to put up for sale his achievement strategies to other hypnosis centers in the outline of a program of techniques. These program sales took off and Rich realized this would be an even better business opportunity for him. He believed it would offer financially for him and his family while being of great use to other entrepreneurs.
With his financial knowledge, retail marketing intelligence, and strategic planning skills Rich Schefren began his internet information products career. With great success in both the offline and online worlds, he knew marketing inside out. It didn’t take long for his vision for his online venture to bear fruit. He soon urbanized partnerships with the top online marketing gurus and things took off even more.
He is President of Strategic Profits, the business he started in 2004. What began as a solo assignment now employs ten people full-time. He’s been an internet trainer to some of the biggest names in the internet-marketing world. On the Rich Schefren blog, Strategic Profits originated out of he’s desire to allocate what he learned with struggling, hard-working internet marketers. He knew he could lend a hand to them avoiding the pitfalls that so easily stop some companies in their tracks.
Strategic Partners exists to show internet marketers and those who want to start a small business online the means to a growing a profitable business while still allowing it’s operators moments to enjoy other significant things in life. Rich Schefren saw all too often, people who entered the internet business toiling long hours for little revenue, just as they did in their previous jobs. He formed Strategic Partners to help them steer clear of this trap in their internet careers.
Now an instant expert, He applies the philosophy and techniques he teaches to others, to his own life. His business success allows him the lifestyle he desires, being with, and doing stuff with those he loves. Rich Schefren enjoys life in sunny Florida with his wife and two daughters.
Download Rich’s Internet Business Manifesto?
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